Filed study on small Entrepreneurship shop

1. Field Based
Entrepreneurship
Project
Done in
DURGA ENTERPRISE
Presented By,
Kaaviya L
19397028
MBA – First Year - A

2. About the Entrepreneur
• Mr.Vijayashankar.S -Owner
• Bachelor degree in Physics
• Agricultural family
• Supported his father in Agricultural work
• With his knowledge and fathers guidance
he started producing Bore-Well Equipments
Name of the organisation: Durga Enterprises
Date of Incorporation: 17-09-2007
Address: No. 94, Thiruvalluvar Salai, Pillaithottam,
Puducherry - 13
Dealer in: P.V.C, UPVC(ASTM), CPVC, GI Pipes,
Bathroom Fittings
Manufactures: Bore-Well Accessories
Owner details: Mr.Vijayasankar.S
Type: Sole-Proprietor
Number of Employees: 16
E-Mail ID: durgaenterprisespdy@gmail.com
Phone No: 93603 07304, 0413-4207643, 4206663
Initial Investment: INR 2 Lakhs
Enterprise profile
About the Enterprise
• Top player in Bore-Well Accessories
Fabricators
• Establishment occupies a prominent
location in Pillaitottam - various modes
of transport readily available
• Commenced with 2 Lakhs – Hand
loan from his relatives

3. GROWTH OF THE ORGANIZATION
2000 2007
Started Bore-Well accessories
Production as the major work
With name Durga Fabricators
Extended as dealer in PVC,
UPVC, CPVC, Bathroom
Fittings and GI pipes
+
Bore – Well Accessories
under the name Durga
Enterprise
3

4. ORGANIZATIONAL CHART
4
Owner
Mr. Vijayashankar
Sales
Manager
Sales Person(1)
Production
Manager
Auditor
Permanent
Workers( 5Nos)
Temporary
Workers(7 Nos) Durga Enterprise is Sole
Proprietor Business and
so Mr. Vijayashankar is
only responsible for the
Decision made. The
command always flows
from him to the
employees

5. PRODUCT PROFILE

6. PRODUCT PROFILE
4/1/2020 6
RETAIL PRODUCTS MANUFACTURED PRODUCTS
Bore – Well Accessories and equipments.
•Bore Pipe
•Bend
•Reducer
•Bore Cover
•Bore Clamp
•Bore Plate
•Cone
•Pipe Connector
•Threaded Jacky
Pipes and Plumber
Fitting
•PVC Pipes and Fitting
•UPVC(ATSM) Pipes and
Fitting
•CPVC Pipes and Fitting
•GI Pipes and Fitting
•Bypass Bend, Coupler,
angle valve, Ball Valve,
Reducer, Tee and elbow
fittings, pillar cork, tank
nipple, Cleaning
Solution, Fixing Solution
Bathroom Fittings
•Health faucet Set
•Shower set
•Valve mixture
•Wash Basin
•Jolly Filter
•CP Fittings
•Water Heater
•Water Tank
•Motors

7. PRODUCT LOOK
4/1/2020 7
RETAIL PRODUCT
MANUFACTURED
PRODUCT

8. Product Look
4/1/2020 8
OTHER RETAIL PRODUCT

9. Brands
used
CUSTOMERS And SUPPLIERS
Local Suppliers
•Sakthi Murugan Company
•Quality Enterprise
•Quality Arcade
•Sonia Steel Tubes traders
•Sathiya Enterprises
•Aurugraha Agencies
•Sree Ganesh Agencies
•Globe Engineering Agencies
Out Purchases
•Chandhar Shekar Enterprises - Chennai
•Godhavari Sales Depot – Erode
•Sri Kamatchi Traders – Madurai
•Kaveri Metal Corporation – Chennai
• K.K. Polymer – Chennai
•Sicagen India Limited – Chennai
•Oriental trading Co. – Chennai
Major Customers
•Agriculturist and Farmer for
Bore-Well Accessories
•Tharanya Associates
•Naveena Garden
•East Coast Hospital
•Ramesh Engineer
•Latha Bearing & Industrial
Suppliers

10. MANUFACTURING UNIT
10
PROCUREMENT
Raw Materials Procured
from Local and Tamil
Nadu Supplier.
Raw materials
•Iron
•PVC Pipes
•Iron Pipes
•Iron Rods
MANUFACTURING
In Job Shop various
Other Bore – Well
Accessories are Produced
Using heavy machine
WAREHOUSING
Again these Completed
products are stored in
Warehouse in the outlet
Shop along with retail
goods
SALES &
DISTRIBUTION
Now these products are
Set for Sales along with
PVC, UPVC, GI Pipes and
Bathroom Fitting
WAREHOUSING
Raw Materials are
Stored in Godown in Job
Shop
Suppliers:
•Sicagen – Chennai
•Sakthi Murugan company
A Separate manufacturing Unit (Job Shop) – Produces Bore – Well Accessories
Stocking System – Made to
Stock(MTS)

11. JOB SHOP
Machineries in Job Shop
Lathe
Slot Machine
Drilling Machine
Welding machine
11

12. Management Aspects
4/1/2020
12
The business maintains three main books
•Sales Book(Daily sales and expenses )
•Purchase Book (The Raw materials and product
purchases)
•Local Purchase(Within Pondy)
•Out Purchases(outside Pondy)
•Credit Sales
Separate Records of bills
• Cash Sales Bill Record
• Credit Sales Bill Record
•Out Purchase bill record
•Local Purchases Record
•Daily Expenses
Finance
 Business uses Tally software
Follows Credit Trade System
•Credit Sales
•Credit Purchase( Maxi. 30 days)
Accounting

13. Management Aspects
4/1/2020
13
Man Power Marketing Strategy
Mr. Vijayashankar clearly notes that
” No Strategy is followed for attracting
customers – mostly farmers are the
customer”
Marketing method
•Word of mouth
• Customer’s satisfaction and relationship
•Quality and branded products
•Easy replacement
•Advertisement
 Google Ads
 Just Dial
Recruit persons through references, no big
process
Benefits
•8 hours + temporary works are held without
overtime
•Salary to account on 5th of every month
•Snacks and beverages twice a day
•Registered Labour welfare association
•Leave on all government holidays
•One month salary - Pongal Bonus
•Sweets and crackers - Dewali

14. Challenges and Inference
4/1/2020
14
Challenges faced by the business Inference From my observation
•Customers now a day are looking for big and
attractive shop
•Implementation GST - Reduced customer’s
footfall
•Employee Attrition
•Increased shop – wide spread of customers
•word of mouth and relative reference - credit
sales is little hard to collect
•Quality is very essential.
•View an invoice bill generation.
•About Bore-Well Accessories
•Maintain petty cash book
•Building loyal customer circle
•Workers satisfaction - good quality
Product
•Entrepreneur responsibility -decision
making, dynamic and holding moral values
•Customer satisfaction - business growth

15. MY SUGGESTION
Extend the shop and make it
attractive for the customers
MTS process of stocking - follow
better forecasting method to find
the accurate demand
Bore-Well accessories are Major -
selling bore pumps can ease the
customer
.
15
Free Delivery to the
customers, Discounts to
wholesalers and Regular
Customers

16. THANK YOU