Phoenix pl2012


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Phoenix pl2012

  1. 1. The Big Picture Trends beyond Technology in Libraries Stephen Abram, MLS Phoenix Public Library Dec. 16, 2011These slides are available at Stephen’s Lighthouse blog
  2. 2. Avoid the Climate of Poverty
  3. 3. Symptoms of Dysfunction Terrible advocacy Slow and poor response to the e-Book challenge Generational disrespect and misunderstanding Workplace friction and avoidance Too slow technology adoption
  4. 4. Is there still life inlibraries in a fully web world? Yes, but . . .
  5. 5. Change: Are libraries Future Ready?
  6. 6. 1 2.0 Fill That Gap 3
  7. 7. What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
  8. 8. Smelly OrYellow SexLiquid Appeal?
  9. 9. It’s the Whole Experience
  10. 10. News Flash“The Internet and technology have now progressed to their infancy”
  11. 11. 7 Gifts to Libraries, Publishers & Booksellers1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social acts.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  12. 12. My son: Zachary
  13. 13. NextGen Library StaffThey hate the term ‘NextGen’(or any label for that matter)
  14. 14. Librarians
  15. 15. Conan the Librarian
  16. 16. Librarians 1918
  17. 17. Librarians
  18. 18. Don’t piss them off. Ok, sure. We’ve all got our little preconceived notions about who librarians are and what they do. Many people think of librarians as diminutive civil servants, scuttling about “Sssh-ing” people and stamping things. Well, think again buster. Librarians have degrees. They go to graduate school for Information Science and become masters of data systems and human/computer interaction. Librarians can catalog anything from an onion to a dog’s ear. They could catalog you. Librarians wield unfathomable power. With a flip of the wrist they can hide your dissertation behind piles of old Field and Stream magazines. They can find data for your term paper that you never knew existed. They may even point you toward new and appropriate subject headings. People become librarians because they know too much. Their knowledge extends beyond mere categories. They cannot be confined to disciplines. Librarians are all-knowing and all-seeing. They bring order to chaos. They bring wisdom and culture to the masses. They preserve every aspect of human knowledge. Librarians rule. And they will kick the crap out of anyone who says otherwise.
  19. 19. Some hints from the research Boomer vs GenY Don’t use family metaphors Offer non-compensation rewards, flexibility Involve them in decision-making Offer real development opportunities Prioritize social media freedom, device flexibility, and work mobility over salary Listen, both ways – No telling! Respect goes a long way. The right to advise must be earned
  20. 20.  “I didn’t quite my job because it was too hard…I quit my job because it was not the best use of my short life.” Social Responsibility Green Involvement Programs (YPO) Grapevine . . . Versus Control Make room for mistakes and you or your kids . . . What did you dream?
  21. 21. Change can happen very fast
  22. 22. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
  23. 23. Books are aPoor Branding
  24. 24. The Book Comet Harper Collins fiasco Amazon self-published . . . You? Amazon “authors” New Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines: Books & Authors, Bibliocommons, LibraryThing . . . Apple . . . iStore, iBooks
  25. 25. GBS
  26. 26. Launched in US on June 30th
  27. 27. Expected Launch July 2011 Back Office: Baker & Taylor
  28. 28. Expected Launch July 30th 7 books - 15 billion franchise Back office – Overdrive / Sony
  29. 29. What do libraries have?LibraryThingBiblioCommonsChiliFreshEtc.
  30. 30. FictionNon-FictionReading
  31. 31. What does all this mean? The Article level universe The Chapter and Paragraph Universe eBooks Opportunity: Integrated with Visuals – graphics and charts, ‘video’, scored, integrated with Sound and Speech, integrated with social web, integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
  32. 32. Can we frame the e-book issue sothat it can be addressed rationally?
  33. 33. Why do people read?
  34. 34. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  35. 35. The Evolution of Answers
  36. 36. Sensemaking: Too much choice
  37. 37. Why do people ask questions?Is PPL’s library experience conceptually organized around answers and programs? Or collections and buildings?
  38. 38. Gift:Content Spam
  39. 39. List of content farms and general spammy user generated content sites: All Experts (  Experts Exchange ( Answers (  eZine Articles ( Answer Bag (  Find Articles ( Articles Base (  FixYa ( Helium ( Ask (  Hub Pages ( Associated Content (  InfoBarrel ( BizRate (  Livestrong ( Buzle (  Mahalo ( Brothersoft (  Mail Archive ( Bytes (  Question Hub ( ChaCha (  Squidoo ( eFreedom (  Suite101 ( eHow (  Twenga ( Essortment (  WiseGeek ( Examiner (  Wonder How To ( Expert Village (  Yahoo! Answers ( )  Xomba (
  40. 40. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
  41. 41. What are your top 10-20 questions?What is the service portfolio model that goes with those?
  42. 42. The Baker’s Dozen: LVA Top 131. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
  43. 43. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Top Hobbies? Music Top Homework Questions? Pets Top Travel Destinations? Gardening What do you know? Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  44. 44. Grocery Stores
  45. 45. Grocery Stores
  46. 46. Cookbooks, Chefs . . .
  47. 47. Cookbooks, Chefs . . .
  48. 48. Meals
  49. 49. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  50. 50. Driving the Knowledge Portalalignment with User Behaviour
  51. 51. How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Role of Encyclopedia Shelf Talkers & databases / eBooks Being rational about homework role for public libraries Men users – we’re pretty bad at that. The new Senior
  52. 52. Mobility: Wherethe Patron Is
  53. 53. Mobility
  54. 54. Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety Facebook for Adults – Work, Reputation, Jobs Signage Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Flickr Trading Cards Who’s here @the library (photos, FB, tweets, recommenders, talents, etc.) Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days – download to phones, tablets, laptops, e-readers. 23 Things TNG
  55. 55. The Value of Libraries Soundbite The Value of Public Libraries libraries/ The Value of School Libraries libraries/ The Value of Academic and College Libraries and-college-libraries/ The Value of Special Libraries libraries/ Library Advocacy: Save the Library Campaigns campaigns/ Storytelling…
  56. 56. Libraries Are SocialInstitutions
  57. 57. Summary Respect the generations – learn from eachother End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the Listener Tell Stories, Have users tell stories Strategic Analytics Investment – Measure Impact, ROI and Value Collaborate vs. socialize
  58. 58. News Flash News FlashShift Happens
  59. 59. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Gowalla: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1