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Bocconi innovazione

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Digital humanities: media ecology, innovation

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Bocconi innovazione

  1. 1. Digital Humanities - Bocconi 2016 - Luca De Biase Innovation “People don’t know what they want until you show it to them”. Steve Jobs
  2. 2. A robot suitcase which follows you is made by the Israeli startup NUA Robotics. It is full of sensors, computer vision and robotics
  3. 3. Innovation is not a set of new things
  4. 4. Innovation changes a story… or even history
  5. 5. Patterns of evolution ❖ Imagination (process of creation) ❖ Connection (enabling environment) ❖ Selection (choice of what survives and thrives)
  6. 6. Patterns of evolution ❖ imagination ❖ enabling technologies ❖ selecting mechanisms (market, research…)
  7. 7. selection by market forces ❖ finance ❖ sales ❖ talents
  8. 8. selection by research ❖ we can select by doing research: that’s about what’s true and false; what’s documented and what’s not… ❖ verification handbook ❖ http:// verificationhandbook.com
  9. 9. selection by technology ❖ it works ❖ it is too old ❖ it is too new
  10. 10. Is it in sync with my time?
  11. 11. Patterns of evolution ❖ Moore’s law ❖ Metcalfe’s law ❖ Power law
  12. 12. Patterns of evolution ❖ Moore’s law ❖ Metcalfe’s law ❖ Power law ❖ Computing ❖ Networking ❖ Big Data
  13. 13. Exponential adoption rate
  14. 14. Geoffrey Moore, Crossing the Chasm https://en.wikipedia.org/wiki/Crossing_the_Chasm
  15. 15. Logistic curve absolute numbers
  16. 16. network effect cumulative resources limits in a world imagination enablingtechnologies in a context of meaning or in a given technology
  17. 17. Exponential (with a twist)
  18. 18. Exponentiality is not a given On Singularities and Black Holes in Combination-Driven Models of Technological Innovation Networks. by Ricard Solé, Daniel R. Amor, Sergi Valverde. Plos.
  19. 19. So: either you change context and start a new rise…
  20. 20. … or you find a niche in which to thrive
  21. 21. But what is this: finding a niche in which to thrive?
  22. 22. Innovation is not a set of new things
  23. 23. Innovation changes a story… or even history
  24. 24. Patterns of evolution ❖ Imagination (process of creation) ❖ Connection (enabling environment) ❖ Selection (choice of what survives and thrives)
  25. 25. Innovation Five Dangerous Lessons to Learn From Steve Jobs 1. Customers don’t know what they want 2. Maintain obsessive secrecy 3. Project a reality-distortion field 4. Micromanage every detail 5. Beat people up http://www.forbes.com/sites/ chunkamui/2011/10/17/five-dangerous- lessons-to-learn-from-steve-jobs/print/
  26. 26. Innovation happens when the creation generated by new vision is adopted
  27. 27. innovation is… ❖ …not a new thing… ❖ … it is a new thing that is adopted thus changes a story, or history ❖ adopted means that people make that thing become part of their lives ❖ There is some common narrative, a shared vision, an understanding of the technology, a meaning and a use value that is understood. And it just works
  28. 28. Innovation is where technology and humanity meet
  29. 29. convergence ❖ Digital humanities are part of the innovation process… ❖ … because a common understanding needs a technical narrative and a meaningful technology
  30. 30. convergence ❖ program ❖ project ❖ progress ❖ prospect ❖ prosperity
  31. 31. Innovation is a revelation
  32. 32. Readings ❖ Exponential organizations http://www.slideshare.net/vangeest/ exponential-organizations-h ❖ THE BARABÁSI-ALBERT MODEL http://barabasilab.neu.edu/ networksciencebook/download/network_science_december_ch5_2013.pdf ❖ BarabàsiLab: http://www.barabasilab.com and read some chapters of Link http://www.barabasilab.com/LinkedBook/index.html ❖ Innovation Killers. How Financial Tools Destroy your Capacity to do New Things, by Clayton Christensen, Stephen Kaufman and Willy Shih, 2008, Harvard Business Review

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