American Licorice Company used inMarket's mobile messaging platform to target over 20 million in-store shoppers and raise purchase intent for their Red Vines and Sour Punch candy brands by 200%. InMarket sent messages alerting shoppers to the products and polled initial purchase intent, which was 5.9% for Red Vines and 7.5% for Sour Punch. Shoppers then sought out the products in stores, where they received customized messages from American Licorice. This increased purchase intent to 25.1% for Red Vines and 32.6% for Sour Punch, generating over 126,000 in-store engagements and an outstanding 200% ROI for American Licorice.