Blue Bunny ice cream wanted to increase purchase intent and brand awareness. Using inMarket's app that incentivized shoppers, the campaign reached over 20 million mobile shoppers in grocery stores across the US. Shoppers received messages alerting them to Blue Bunny products in stores which increased purchase intent sevenfold to 26% and generated over 53,000 product engagements. The campaign achieved an outstanding ROI of 200% for Blue Bunny.

1. THE PATH TO PURCHASE
InMarket Case Study
Purchase Intent Increased
Sevenfold for Blue Bunny Ice Cream
Goal
Lift purchase intent and raise brand awareness.
Summary
At the center of the campaign was inMarket’s signature app,
CheckPoints – which incentivized shoppers to try the new Blue
beeline for the product.
Execution
Utilizing CheckPoints, the campaign was deployed in grocery stores across the U.S. to reach more
than 20MM mobile-enabled shoppers.
Opt-in push messages, mobile banner ads and social media were used to alert consumers and
gauge initial purchase intent
Upon visiting a store, shoppers were alerted via CheckPoints – which functions as a “virtual end
cap,” delivering the message directly into the hands of the consumer.
After Blue Bunny products were scanned, inMarket delivered a customized message from the
brand that directed shoppers to their Facebook page.
Results
inMarket successfully lifted purchase intent to 26%, a sevenfold-plus increase during the
course of the month-long campaign.
The campaign generated over 53,000 in-store product engagements in the freezer aisle.
Blue Bunny achieved an outstanding ROI of 200%.
“inMarket takes the online pay-for-performance model and deploys it in real-world shopper marketing,
which is a groundbreaking concept that provides true accountability where it previously didn’t exist. It’s
a low-risk, high-reward platform that generated outstanding results for Barkley and Blue Bunny.” –
Lindsey Ingram, Media Supervisor, Barkley U.S.
For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | sales@inMarket.com