SlideShare a Scribd company logo
AgilOne helped 100% Pure to identify
where to build their brick and mortar
stores, what product categories their
customers tend to buy in, which
products could be marketed for
replenishment and to establish
successful VIP campaigns
2
Skin Care Products and AgilOne
Analytics Technology
Accelerates Skincare
Company’s Sales
Across Channels
Case Study
100% Pure was founded in 2005 as an online-only store and has since grown rapidly
to now 12 stores across 3 states. Last year the company sold over 7 million products.
This company’s marketing team, although small, is resourceful, determined and
results-driven. They looked to AgilOne to drive their omnichannel strategy,
understand their customer buying behaviors and establish successful
personalized campaigns.
The challenges
100% pure interacts with customers across multiple channels; their online store
is about 48% of their total business. Their challenges included:
•	The company didn’t have a targeted strategy when opening their retail stores
•	They didn’t have an effective way to drive online shoppers to physical stores
•	The company didn’t have a complete understanding of what product categories
their customers tended to buy in
•	The company knew they had a star product; their bestselling coffee bean eye
cream, but hadn’t fully realized the replenishment potential.
AgilOne solutions
Retail Store Locations
Using AgilOne 100% Pure was able to analyze every region in the US to determine
where most of their customers were located. They found that most were located in
California followed by New York, Florida and Texas. This helped them strategically
plan to open 7 more stores.
Driving Online Customers In-Store
Now that 100%Pure had 7 new stores they needed a way to drive online customers
into the stores. One campaign they tried was Direct Mail Retargeting. Using AgilOne
they were able to target customers with a high propensity to buy with direct-mail and
drive traffic to their nearest stores. The company saw a revenue lift of 163%.
Example: For one store grand opening, the company sent invitations to select
customers within a 50 mile radius of the store with a greater propensity to buy and
high lifetime value along with an email reminder two days before. The store saw
sales increase 7 times the average daily sales.
“We used AgilOne to analyze
what our customers were
buying. I didn’t know our
customers were segmented
this way until using AgilOne.”
Ric Kostick, CEO, 100% Pure
3
Skin Care Products and AgilOne
Discovering Customer Buying Behaviors
100% Pure used AgilOne to analyze what their customers were buying. They found
that some customers were only buying in skin care while others bought exclusively in
bath and body. Using this information they were able to send their customers strong
incentives to buy from other categories, creating a 20% lift across the board.
Replenishment Campaign
One of 100% Pure’s greatest success stories with AgilOne was the campaign around
their bestselling coffee bean eye cream. Since the product is a 60-day supply, the
company used AgilOne to trigger an email at 45 days to invite the customer to
repurchase the item online or in store. The company saw a 200% average sales lift.
The results
•	7 new strategically built physical retail stores
•	163% revenue lift from direct mail retargeting
•	7x average daily sales seen from targeted invitations to store grand opening
•	20% lift seen from cross-product incentives based off identifying customer
buying behaviors
•	200% average sales lift seen with eye cream replenishment campaign
agilone.com
European Headquarters
16 St. Marin’s le Grand
London EC1A 4EN
+ 44 (0)207 397 8357
AgilOne Inc.
1091 N Shoreline Blvd, #250
Mountain View, CA 94043
(877) 769-3047
(408) 404-0152 fax
sales@agilone.com
AgilOne is a comprehensive
cloud-based marketing
intelligence platform that
helps companies maximize
their impact and effectiveness
across all channels. AgilOne’s
powerful applications help
clients know what customers
are likely to buy, resulting
in higher sales and lower
costs. Our clients include
brands such as Bosch, Ideeli,
Mavi, PetCareRx, Shazam,
and Sports Authority.
agilone.com
“AgilOne is especially helpful
for companies which interact
over multiple channels, which
is almost every company now.”
Ric Kostick, CEO, 100% Pure

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AgilOne 100 % Pure Case Study

  • 1. AgilOne helped 100% Pure to identify where to build their brick and mortar stores, what product categories their customers tend to buy in, which products could be marketed for replenishment and to establish successful VIP campaigns
  • 2. 2 Skin Care Products and AgilOne Analytics Technology Accelerates Skincare Company’s Sales Across Channels Case Study 100% Pure was founded in 2005 as an online-only store and has since grown rapidly to now 12 stores across 3 states. Last year the company sold over 7 million products. This company’s marketing team, although small, is resourceful, determined and results-driven. They looked to AgilOne to drive their omnichannel strategy, understand their customer buying behaviors and establish successful personalized campaigns. The challenges 100% pure interacts with customers across multiple channels; their online store is about 48% of their total business. Their challenges included: • The company didn’t have a targeted strategy when opening their retail stores • They didn’t have an effective way to drive online shoppers to physical stores • The company didn’t have a complete understanding of what product categories their customers tended to buy in • The company knew they had a star product; their bestselling coffee bean eye cream, but hadn’t fully realized the replenishment potential. AgilOne solutions Retail Store Locations Using AgilOne 100% Pure was able to analyze every region in the US to determine where most of their customers were located. They found that most were located in California followed by New York, Florida and Texas. This helped them strategically plan to open 7 more stores. Driving Online Customers In-Store Now that 100%Pure had 7 new stores they needed a way to drive online customers into the stores. One campaign they tried was Direct Mail Retargeting. Using AgilOne they were able to target customers with a high propensity to buy with direct-mail and drive traffic to their nearest stores. The company saw a revenue lift of 163%. Example: For one store grand opening, the company sent invitations to select customers within a 50 mile radius of the store with a greater propensity to buy and high lifetime value along with an email reminder two days before. The store saw sales increase 7 times the average daily sales. “We used AgilOne to analyze what our customers were buying. I didn’t know our customers were segmented this way until using AgilOne.” Ric Kostick, CEO, 100% Pure
  • 3. 3 Skin Care Products and AgilOne Discovering Customer Buying Behaviors 100% Pure used AgilOne to analyze what their customers were buying. They found that some customers were only buying in skin care while others bought exclusively in bath and body. Using this information they were able to send their customers strong incentives to buy from other categories, creating a 20% lift across the board. Replenishment Campaign One of 100% Pure’s greatest success stories with AgilOne was the campaign around their bestselling coffee bean eye cream. Since the product is a 60-day supply, the company used AgilOne to trigger an email at 45 days to invite the customer to repurchase the item online or in store. The company saw a 200% average sales lift. The results • 7 new strategically built physical retail stores • 163% revenue lift from direct mail retargeting • 7x average daily sales seen from targeted invitations to store grand opening • 20% lift seen from cross-product incentives based off identifying customer buying behaviors • 200% average sales lift seen with eye cream replenishment campaign agilone.com European Headquarters 16 St. Marin’s le Grand London EC1A 4EN + 44 (0)207 397 8357 AgilOne Inc. 1091 N Shoreline Blvd, #250 Mountain View, CA 94043 (877) 769-3047 (408) 404-0152 fax sales@agilone.com AgilOne is a comprehensive cloud-based marketing intelligence platform that helps companies maximize their impact and effectiveness across all channels. AgilOne’s powerful applications help clients know what customers are likely to buy, resulting in higher sales and lower costs. Our clients include brands such as Bosch, Ideeli, Mavi, PetCareRx, Shazam, and Sports Authority. agilone.com “AgilOne is especially helpful for companies which interact over multiple channels, which is almost every company now.” Ric Kostick, CEO, 100% Pure