American Express company has a legacy of more than 150 years. It was started as an express mail company in 1850. This presentation gives a brief overview of the company, its history, its current business model and key products.
Marketing Strategy - Brand Revamping Strategy for a Credit Card CompanyEUN5E
This presentation was given at Yonsei School of Business, Seoul, Korea, in the year of 2008 as the final project for the Marketing Strategy course, led by Prof. Seikyoung Auh.
Marketing Strategy - Brand Revamping Strategy for a Credit Card CompanyEUN5E
This presentation was given at Yonsei School of Business, Seoul, Korea, in the year of 2008 as the final project for the Marketing Strategy course, led by Prof. Seikyoung Auh.
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Submitted as an assignment for "Tourism Marketing" paper (M.A. Tourism Administration 2nd semester , Amity Institute of Travel & Tourism, Amity University Kolkata
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Submitted as an assignment for "Tourism Marketing" paper (M.A. Tourism Administration 2nd semester , Amity Institute of Travel & Tourism, Amity University Kolkata
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
An in-depth analysis on the American Express Serve(r) brand and recommended communications strategies. Includes a landscape analysis, platform/content audit, target audience research and recommended tactics.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Il documento "Diners and icbc agreement announcement" dell'evento CARTE 2012. Conference&Expo su carte e pagamenti innovativi.
Roma, Palazzo dei Congressi
15 e 16 novembre 2012
Maggiori informazioni: http://www.abieventi.it/eventi/1633/carte-2012
After its formation, American Express (also known as Amex) skyrocketed because of its speed and reliability. Started as an express mail business, its iconic stagecoaches, driven by fearless drivers became a symbol of trust and efficiency.
I am sure You Didn’t Know About these 5 Credit Card Facts
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More than 167 million American grown-ups have no less than one Visa. That is 70% of all buyers managing month to month charge card bills and diverse Visa benefits, expenses, loan fees, and reward programs. Charge cards have turned into a piece of the vast majority of our ways of life. However, when and why did we as a whole begin paying with plastic? Here are 5 truths that assistance clarify why and how Visas have come to assume such a critical part in our lives today.
1. American Express Was the First Plastic Credit Card
American Express begun as an expedited delivery business in 1850, however extended to a money related administration super organization by the mid twentieth century. Cafes Club had really presented their Mastercard (travel and excitement card) years before American Express and charged a $5 yearly expense. American Express propelled their form of the Visa in 1958, however charged a $6 yearly expense to look after eliteness. The paper card highlighted a purple ink plan that looked like their explorers checks. After a year, they began to change over their cards to plastic. Burger joints Club went with the same pattern in 1961 and, from there on, the Mastercard was plastic.
यह भी पढ़ें :- घर में बनाये जिंजर लेमन बीयर और दूर करे कैंसर और गठिया जैसी खतरनाक बीमारियों को
यह भी पढ़ें :- जानिये अगर कुछ दिन नमक न खाए तो इसका सेहत पर क्या असर पड़ेगा
2. Christmas Thieves Prompted Government Credit Card Regulation
Bank Mastercards had not been famous in the 1960s, along these lines, in a joint exertion, the city's banks had sent a large number of spontaneous charge cards to homes in and around Chicago without a moment to spare for Christmas shopping in 1966. Not at all like Mastercards conveyed today, every one of the cards were at that point dynamic and did not require anything other than rather a mark at buy to utilize. Crooks crosswise over Chicago stole a large number of bank Mastercards from the mail station and the letter drops of multifamily homes and flats. They charged a huge number of dollars on the stolen cards at retailers over the city. Chicago banks lost an expected $6 to $12 million dollars ($43 to $85 million today) in fake Christmas shopping buys.
CultureGAP Fev 2018 - Banking & Credit Score: Get Canadian ReadyBC Talents
Canada did surprise you with its funny and puzzling cultural differences. You are looking for a job or are already employed, and making new friends, either way, it’s time for you to settle and think big. Whether you want to learn more about how to support a personal project, the necessary conditions for obtaining a loan, or how to improve your credit score, this event is made for you. Hosted at RBC, this session will empower you with all the knowledge you need to take this next step and make it happen.
Our outstanding guests
Guillaume SALVANT – RBC
Guillaume Salvant arrived in Vancouver from France 10 years ago. He has been in the Financial Industry for 8 years and currently works as a Banking Advisor for the Royal Bank of Canada. In his role, Guillaume helps his clients reach their goals by assisting them with their everyday banking, investments and borrowing needs. When he is not working, Guillaume enjoys spending time with his family in the beautiful landscapes British Columbia has to offer.
Stephane Blajberg – RBC
Stephan Blajberg brings over 20 years of financial and international experience to his role as Mortgage Specialist with RBC Royal Bank. Originally from France, Stephan arrived in Vancouver 10 years ago ready for a new adventure. Although fully immersed in the Canadian culture, Stephan is also passionately involved in the local French community. He holds a Bachelor of Commerce and is a certified Project Manager from the Project Management Institute.
Chantel Charpman– MOGO
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marketing excellence of american express is explained in this slide by means of 21 slides in just 5 minutes. How american express developed from a shipping company to 15th most valuable brand in the entire world. How exclusiveness and brand positioning effect a company,
7 tips to boost digital advertising ROIHassan Khan
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This is a study on powdered milk industry in Pakistan. It contains an overview of Pakistani Market (specially urban areas), Milk food consumption patterns and competition analysis of major players in FCMP, GUMP and other powdered milk categories.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. 1850
•Started as an express mail business in Buffalo, New York.
•Was an instant success throughout New York state primarily
because US Postal Service was slow and expensive.
1882
•Launched money order business to compete with the US Post Office’s
money order.
1891
•Introduced Traveler’s cheques in denominations of $10, $20, $50 and
$100. Travelers Cheques established American Express as an international
company.
•Within 10 years was selling more than $6 million in cheques annually.
1903
•Had assets of $28 million, second only to the National City Bank of
New York, among financial institutions in the city.
1914
•At the outbreak of World War I, American Express offices in Europe were
among the few companies to honor the letters of credit (issued by
various banks) held by Americans.
1917
•All contracts between express companies and railroads were nullified. This
ended American Express’s express business.
Early History (1850 to 1917)
3. Modern History
1940s
•In 1947, US Government licensed AMEX to provide banking services
to US military personnel and their families stationed abroad.
1950s
•Significantly expanded international banking operations, military
banking offices grew from 9 to 194.
•Issued first charge card in 1958. Elvis Presley was among earliest card
members.
1960s
•More than 1 million cards were in use at approximately 85k
merchants worldwide.
•Launched Gold Card in 1966.
1980s
•Shifted focus on core businesses and shed non core activities.
•In 1986, earnings exceeded $1 billion.
2000s
•Company celebrated its 150th anniversary.
•Became world leader in providing charge and credit cards to
consumers, small businesses and corporations.
4. Pre Cards 1950s 1960s 1970s 1980s 1990s 2000s
•Banks
•Businesses
•International
Travelers
•Upper Class
Businessmen
•One stop
Travel
shoppers
•Older,
Successful,
affluent
businessmen
•Young, Urban
professional
women
•Young men
•Students
•Seniors
•Small
Businesses
•Ultra High Net
Worth
•Shoppers at
mass
merchandisers
(middle class)
•Computer
owners &
users.
•Small &
Medium size
businesses
•Affluent
investor class
•Younger
minded, active
Urban adults
•JetBlue type
customers
Target Customers
•Money Orders
•Travelers
cheques
•American
Express Charge
Card
•American
Express Gold
Card
•American
Express
Platinum Card
•American
Express
Centurion
(Black) Card
•American
Express Blue
•Blue Cash
•Express Pay
•American
Express OPEN
•American
Express Red
Card
Product Offerings
5. 109.9
million
card-in-force
Fortune 500 RANKING: 90
$156B in total assets
$952.4B
worldwide
billed business
62,848
employees worldwide
$35 billion
in annual
revenue140+ countries
Net income $5.36B
Headquartered
in New York City
24% of Credit
Cards transactions
Volume in US
Among
30components
of DOW
Jones
industrial
average
Ranked No.1by J.D. Power and Associates in terms of overall customer satisfaction for last 7 years.
6. Cardholder
TransactionMerchant
American Express benefits from its
CLOSED LOOP MODEL
American Express is the Card Issuer, Card
Network AND Merchant Acquirer. They
have a direct relationship with both the
Cardholder and the Merchant.
VISA benefits from its
OPEN LOOP MODEL
Visa’s clients are primarily banks and
financial institutions, known as issuers,
who issue cards bearing the Visa logo to their
customers.
Cardholder data such as spending behavior and location
help in providing customized offers to retain customers.
Amex can also leverage the information provided by its
network to maintain relationships with merchants. It
offers merchant financing to selected merchants.
Transaction
Cardholder
Merchant
Acquirer
Issuer
7. American Express model is
SPEND CENTRIC
Primary source of revenue is the discount fee
charged to merchants.
VISA model is
TRANSACTIONS CENTRIC
These fees are charged as a percentage of the
charge amount processed for the merchant and
account for 65% of the company’s revenues
Also earns interest on loans issued to
cardholders, membership fees from its
cardholders and other revenues based on travel
services offered.
The revenue model does not depend on the
volume of transactions processed, but rather on
the total amount spent by the customer.
Targets affluent customers who are likely to
spend more.
Visa charges data processing fees and service
fees from its financial clients and is not involved in
the lending process.
Thus, it is not exposed to any credit risk and
earns revenue on the volume of transactions
carried out through its cards.
8. Share of Merchant Transactions
Visa Debit Cards 39.29%
Visa Credit Cards 22.78%
MasterCard Debit Cards 11.88%
MasterCard Credit Cards 14.95%
American Express 3.91%
UnionPay Debit Cards 2.86%
UnionPay Credit Cards 3.17%
JCB 1.05%
Diners Club 0.11%
•Visa has more than 2 billion cards in
use worldwide and processes more than
60 billion transactions per year, while
AmEx has just 110 million cards in force
and processes just 6 billion transactions
per year.
•Despite this disparity, American
Express has annual gross revenues of
$35 billion while Visa earns just $14
billion per year.
•Average Amount per transaction for
AMEX is $150 compared to $91 for Visa.
Source: Nilson Report 2014
9. INDEPENDENT OPERATORS (IO)
• Licensed to issue AXP CL cards, including
the classic Green, Gold and Platinum
Cards
• For markets in which they do not have a
proprietary card business
• Their IO partners also serve as AXP
merchant acquirer
• Ownership of customers remains with
Partner
• Support from AMEX product &
marketing teams to deploy and
communicate proprietary assets
• Licensed to issue AXP BBL cards
• Exist in markets alongside proprietary
business
• Ownership of customers remains with
Partner
• Card Face can be custom-designed to
partners’ preferences
• Only the Blue Box and hologram is
taken up with Amex Brand
• Support from product & marketing
teams
NETWORK CARD LICENSE (NCL)
Blue Box Line (BBL)Centurion Line (CL)
AMEX authorizes other banks to either acquire or issue on AMEX behalf,
primarily in countries where AMEX would have little or no presence.
BAFL will be the first Independent Operator for AMEX in Pakistan
10. Ultra High
Net Worth
High Net
Worth
Affluent
Mass
Affluent/
Mass
Centurion Line Blue Box Line
Customer
Segments
Premium Cobrands
BBL
[“Exceller”]
BBL
[“Platinum Plus”]
Charge Credit
Premium Product Range
11. Centurion Line products are the flagship products and the face of American Express. Each product
has a distinct positioning, particularly Centurion charge products.
Ultra High
Net Worth
High Net
Worth
Affluent
Mass Affluent
Mass
Charge Credit Positioning
Uniquely crafted & personally
delivered
An enhanced travel experience
and world of rewards for the
season traveler & their family
Open the doors to more
rewarding journeys
Fueling your passion for life
Centurion Line Products
12. Green Gold Platinum
Welcome Offer $0 Annual fee for
first year
$0 Annual fee for
first year
Earn 40,000 points
on spend $3,000 in
first 3 months
Annual Fee $95 $125 $450
Roadside Assistance Hotline YES YES YES
Car Rental Loss & Damage Insurance YES YES YES
Travel Accident Insurance YES YES YES
Baggage Insurance Plan YES YES YES
Priority PassTM Select YES
$200 Airline Fee Credit YES
International Airline Program YES
Extended Warranty on Shopping YES YES YES
Entertainment Access YES YES YES
Access to Once-In-a-Lifetime Events YES
Personal Concierge YES
Charge Cards
Products & Benefits