An in-depth analysis on the American Express Serve(r) brand and recommended communications strategies. Includes a landscape analysis, platform/content audit, target audience research and recommended tactics.
The document provides information about a Rotary Club meeting in Orlando, Florida. It introduces the team leader and members, and gives brief backgrounds of each member, including their names, occupations, interests and connections to the local community. It also provides context about the Rotary Club district and some statistics about the local population and tourism industry.
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Creative Medley Designs is a graphic design firm based in Leesburg, Virginia that has been in business since 2003. They have experience working with both large corporations and small businesses to understand their objectives and support them with design work within their budgets. Their portfolio includes various print and digital design projects such as newsletters, brochures, flyers, posters, advertisements, branding, and more. They provide samples of their work and are available to discuss potential projects and provide estimates.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Social Media Today produced this online survey of 347 industry members, as well as interviewing four key individuals who self-identify as social change agents. It was inspired by Susan Scrupski’s pioneering work starting in 2009 with The 2.0 Adoption Council, which led to the founding of Change Agents Worldwide, a network of forward-thinking social champions around the world.
The survey focused on the impact a social skill set has on individual career performance and options. These skills include collaborative and network technologies, storytelling, crowd-sourcing across geographies and companies, as well as personal values placed on transparency and authenticity.
This workshop will engage students in learning more about the nonprofit, for-profit, and public sectors in an engaging way. Students will be acquainted with the definitions and key characteristics of these sectors, as well as some of the ways that organizations now create income and revenue strategies that blur the definitions.
I almost did this twice for my own companies. It is a hybrid of speed dating and mentoring. Goal is to get kids who aren't from the wealthy areas to meet MBAs and Law Students over dinner, just to hear their paths and stories. Very inexpensive, and not an imposition for the students either. Uber makes the transportation issue with parents go away as well. Inexpensive way to open up the world of possibilities to those who aren't already immersed in it.
This document discusses how different generations use social media and its implications for HR. It finds that while younger generations grew up with technologies like social media and video games, older generations are increasingly adopting social media on mobile devices. The document outlines how companies can use social media across generations for recruiting, employee engagement, training, communication and other HR functions. It provides statistics on generational use of sites like Facebook, LinkedIn, and YouTube and promotes developing a social media strategy tailored to different audiences.
The document provides information about a Rotary Club meeting in Orlando, Florida. It introduces the team leader and members, and gives brief backgrounds of each member, including their names, occupations, interests and connections to the local community. It also provides context about the Rotary Club district and some statistics about the local population and tourism industry.
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Creative Medley Designs is a graphic design firm based in Leesburg, Virginia that has been in business since 2003. They have experience working with both large corporations and small businesses to understand their objectives and support them with design work within their budgets. Their portfolio includes various print and digital design projects such as newsletters, brochures, flyers, posters, advertisements, branding, and more. They provide samples of their work and are available to discuss potential projects and provide estimates.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Social Media Today produced this online survey of 347 industry members, as well as interviewing four key individuals who self-identify as social change agents. It was inspired by Susan Scrupski’s pioneering work starting in 2009 with The 2.0 Adoption Council, which led to the founding of Change Agents Worldwide, a network of forward-thinking social champions around the world.
The survey focused on the impact a social skill set has on individual career performance and options. These skills include collaborative and network technologies, storytelling, crowd-sourcing across geographies and companies, as well as personal values placed on transparency and authenticity.
This workshop will engage students in learning more about the nonprofit, for-profit, and public sectors in an engaging way. Students will be acquainted with the definitions and key characteristics of these sectors, as well as some of the ways that organizations now create income and revenue strategies that blur the definitions.
I almost did this twice for my own companies. It is a hybrid of speed dating and mentoring. Goal is to get kids who aren't from the wealthy areas to meet MBAs and Law Students over dinner, just to hear their paths and stories. Very inexpensive, and not an imposition for the students either. Uber makes the transportation issue with parents go away as well. Inexpensive way to open up the world of possibilities to those who aren't already immersed in it.
This document discusses how different generations use social media and its implications for HR. It finds that while younger generations grew up with technologies like social media and video games, older generations are increasingly adopting social media on mobile devices. The document outlines how companies can use social media across generations for recruiting, employee engagement, training, communication and other HR functions. It provides statistics on generational use of sites like Facebook, LinkedIn, and YouTube and promotes developing a social media strategy tailored to different audiences.
Businesses can receive several benefits from supporting nonprofits, including increased notoriety, branding, and advertising opportunities. However, the most important benefit is that it helps businesses grow their citizenship within the community. Supporting nonprofits that are solving problems or making a positive impact allows businesses to contribute beyond just creating wealth. Nonprofits also benefit from developing long-term partnerships with businesses, as it allows them to establish collaborations that support each other's missions in overlapping ways. Nonprofits must partner with one another as well, to reduce overlap and duplication of services while gaining synergies, as resources for nonprofits are often limited.
The team was tasked with identifying how Infamous Mothers, an organization that aims to empower mothers, can contact cities to create support for a book tour. They conducted phone interviews and surveys to gather data on potential tour locations and audience interest. Their findings showed that more lead time is needed to contact organizations and that people are generally willing to travel over 30 miles for educational events.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
The Philadelphia Children's Foundation aims to help youth in Philadelphia through career exploration and skill-building programs. Their goals are to increase high school graduation rates, boost post-secondary enrollment, and expand career opportunities, especially for disadvantaged youth. They have launched a website called Philadelphia Children's Connection that provides age-specific resources for students and families to access local organizations and services. The Foundation is seeking volunteers, donations, and partnerships to expand their programs and outreach.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.
American express company a research by hassan khanHassan Khan
American Express company has a legacy of more than 150 years. It was started as an express mail company in 1850. This presentation gives a brief overview of the company, its history, its current business model and key products.
This document summarizes a presentation made by GSB Consulting Group to the Board of Directors of an unnamed company regarding renewing their strategy for 2010 and beyond. It provides an overview of the current economic environment, the credit services market and industry, and an analysis of the company's strategic position and competitive landscape. It concludes with recommendations to maintain their current business model in the US market while expanding their global presence and adopting a multi-issuer model to access new markets for long-term growth.
Harvey Golub became CEO of American Express in 1993 during a time of financial struggles. He centralized operations, sold non-core businesses, and implemented a large cost-cutting reengineering initiative that reduced costs by $1.4 billion. Golub emphasized principles-based management and transforming American Express into a single, integrated operating company to leverage its strong brand.
Chase Bank aims to engage existing customers, attract new ones, and rebuild its brand image through a digital marketing strategy. It will use various social media platforms like Facebook, Twitter, Instagram and LinkedIn, as well as email marketing, blogging, and Google Analytics and Adwords. The target audience is 25-50 year old financially stable men and women. With a $10 million annual budget allocated across different platforms and strategies, Chase expects to increase personal banking accounts by 2% semi-annually while strengthening its brand awareness.
This document discusses a proposal for a "Young Alumni Endowment" project aimed at engaging millennial alumni through social media networking. It notes that traditional fundraising methods are less effective for this demographic and that universities need new ways of connecting through platforms like Facebook. The proposal recommends creating an online community using MyWorkster technology to foster interaction, build affinity, and encourage donations from young alumni over time through social influence. The goal is to raise $10 million from 35,000 alumni within 3 years at an estimated cost of $10-25,000.
The document provides additional information about Minds Matter Denver, including their 2016 and 2017 marketing budgets, fundraising results from various events in 2016, mentor retention rates, and current and target organization sizes. It also discusses their goals of effectively positioning Minds Matter to attract mentors, volunteers, and funders through communications strategies, networking, and highlighting the needs and stories of students. The problem is how to attract and engage more people to commit their time and money through defining clear value propositions and benefits for key stakeholder groups.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
GlobalTeenTalk.com aims to provide guidance and advice to teens facing challenges through expert advice and experiences from other teens. It will feature interactive journaling and contests to build community and opportunities. Topics covered will include health, careers, finance, and cultures. Advertisers in related industries will be solicited to support the site through various advertising packages to reach this demographic of computer-savvy 13-19 year olds and their parents/educators. An advisory board of leaders in hip hop, radio, publishing, and non-profits will provide strategic guidance.
Making your Website Work for You - eTapestry User Group 2013Blackbaud
The document provides an overview of strategies for effective online fundraising and use of websites. It discusses evaluating a website's impact, using social media to promote engagement, ensuring the website has a clear mission and calls to action. It emphasizes the importance of audience needs and keeping content fresh and interactive. The document promotes eTapestry's tools for online fundraising, events registration, peer-to-peer fundraising and customized communications to integrate digital and offline strategies.
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
GlobalGiving's Online Fundraising Workshop in SarajevoGlobalGiving
The document outlines an agenda for an online fundraising workshop hosted by GlobalGiving. It provides an introduction to GlobalGiving and their online fundraising platform, which organizations can use to promote projects and raise money from over 400,000 individual and corporate donors. The workshop covers topics like networking, presenting projects online, and strategizing online fundraising campaigns. It also discusses how to join GlobalGiving and participate in their Open Challenge program to become a permanent partner.
Businesses can receive several benefits from supporting nonprofits, including increased notoriety, branding, and advertising opportunities. However, the most important benefit is that it helps businesses grow their citizenship within the community. Supporting nonprofits that are solving problems or making a positive impact allows businesses to contribute beyond just creating wealth. Nonprofits also benefit from developing long-term partnerships with businesses, as it allows them to establish collaborations that support each other's missions in overlapping ways. Nonprofits must partner with one another as well, to reduce overlap and duplication of services while gaining synergies, as resources for nonprofits are often limited.
The team was tasked with identifying how Infamous Mothers, an organization that aims to empower mothers, can contact cities to create support for a book tour. They conducted phone interviews and surveys to gather data on potential tour locations and audience interest. Their findings showed that more lead time is needed to contact organizations and that people are generally willing to travel over 30 miles for educational events.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
The Philadelphia Children's Foundation aims to help youth in Philadelphia through career exploration and skill-building programs. Their goals are to increase high school graduation rates, boost post-secondary enrollment, and expand career opportunities, especially for disadvantaged youth. They have launched a website called Philadelphia Children's Connection that provides age-specific resources for students and families to access local organizations and services. The Foundation is seeking volunteers, donations, and partnerships to expand their programs and outreach.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.
American express company a research by hassan khanHassan Khan
American Express company has a legacy of more than 150 years. It was started as an express mail company in 1850. This presentation gives a brief overview of the company, its history, its current business model and key products.
This document summarizes a presentation made by GSB Consulting Group to the Board of Directors of an unnamed company regarding renewing their strategy for 2010 and beyond. It provides an overview of the current economic environment, the credit services market and industry, and an analysis of the company's strategic position and competitive landscape. It concludes with recommendations to maintain their current business model in the US market while expanding their global presence and adopting a multi-issuer model to access new markets for long-term growth.
Harvey Golub became CEO of American Express in 1993 during a time of financial struggles. He centralized operations, sold non-core businesses, and implemented a large cost-cutting reengineering initiative that reduced costs by $1.4 billion. Golub emphasized principles-based management and transforming American Express into a single, integrated operating company to leverage its strong brand.
Chase Bank aims to engage existing customers, attract new ones, and rebuild its brand image through a digital marketing strategy. It will use various social media platforms like Facebook, Twitter, Instagram and LinkedIn, as well as email marketing, blogging, and Google Analytics and Adwords. The target audience is 25-50 year old financially stable men and women. With a $10 million annual budget allocated across different platforms and strategies, Chase expects to increase personal banking accounts by 2% semi-annually while strengthening its brand awareness.
This document discusses a proposal for a "Young Alumni Endowment" project aimed at engaging millennial alumni through social media networking. It notes that traditional fundraising methods are less effective for this demographic and that universities need new ways of connecting through platforms like Facebook. The proposal recommends creating an online community using MyWorkster technology to foster interaction, build affinity, and encourage donations from young alumni over time through social influence. The goal is to raise $10 million from 35,000 alumni within 3 years at an estimated cost of $10-25,000.
The document provides additional information about Minds Matter Denver, including their 2016 and 2017 marketing budgets, fundraising results from various events in 2016, mentor retention rates, and current and target organization sizes. It also discusses their goals of effectively positioning Minds Matter to attract mentors, volunteers, and funders through communications strategies, networking, and highlighting the needs and stories of students. The problem is how to attract and engage more people to commit their time and money through defining clear value propositions and benefits for key stakeholder groups.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
GlobalTeenTalk.com aims to provide guidance and advice to teens facing challenges through expert advice and experiences from other teens. It will feature interactive journaling and contests to build community and opportunities. Topics covered will include health, careers, finance, and cultures. Advertisers in related industries will be solicited to support the site through various advertising packages to reach this demographic of computer-savvy 13-19 year olds and their parents/educators. An advisory board of leaders in hip hop, radio, publishing, and non-profits will provide strategic guidance.
Making your Website Work for You - eTapestry User Group 2013Blackbaud
The document provides an overview of strategies for effective online fundraising and use of websites. It discusses evaluating a website's impact, using social media to promote engagement, ensuring the website has a clear mission and calls to action. It emphasizes the importance of audience needs and keeping content fresh and interactive. The document promotes eTapestry's tools for online fundraising, events registration, peer-to-peer fundraising and customized communications to integrate digital and offline strategies.
To create a next-generation loyalty and engagement program that extended beyond, but still include the current Angel Credit Card and PINK Nation offerings
GlobalGiving's Online Fundraising Workshop in SarajevoGlobalGiving
The document outlines an agenda for an online fundraising workshop hosted by GlobalGiving. It provides an introduction to GlobalGiving and their online fundraising platform, which organizations can use to promote projects and raise money from over 400,000 individual and corporate donors. The workshop covers topics like networking, presenting projects online, and strategizing online fundraising campaigns. It also discusses how to join GlobalGiving and participate in their Open Challenge program to become a permanent partner.
This presentation is designed to appeal to sponsors interested in partnering with us as we launch a global campaign to launch 75 communities in 75 cities in 45 countries, while making a documentary.
YoPro's CEO plans to personally lead the team as they develop 75 communities for young professionals to get together right out of college and support each other in a community, lending a global voice to their personal and professional situations while advancing themselves.
The document proposes a digital media approach to promote a print-on-demand service called Blurb to young creative enthusiasts aged 18-34. The strategy involves sponsoring competitions, creating a YouTube channel and social media presence to connect with and bond with the target audience in order to generate brand awareness and customer retention between February and May 2011.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving
This document outlines an online fundraising workshop presented by Kelly Zug. The agenda includes introductions to GlobalGiving and how it works as an online fundraising platform. It also covers topics like network building, engagement strategies, and how to effectively tell an organization's story online. GlobalGiving is presented as a way for organizations to promote projects, raise funds from over 400,000 donors, and gain additional resources through the platform. The document provides tips on developing an online fundraising strategy, identifying networks, showing appreciation to donors, and the steps to join GlobalGiving.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Integrating Systems Design and Behavioral Science to Address a Public Sector ...RSD7 Symposium
The ESDC Innovation Lab uses human-centered design to address challenges faced by the Employment and Social Development Canada department. Through fieldwork, interviews, and workshops, the lab took a systemic approach to understanding barriers to the Canada Learning Bond program. This included mapping the systems and assumptions around education attainment. The lab continuously tested interventions through experiments and improved the program's letters, increasing uptake. The key learnings were the importance of community support, addressing complexity, and understanding low-income families' lived experiences.
This document provides a social media marketing plan for the Renaissance Palm Springs hotel from December 10, 2012 to March 10, 2013. It includes an executive summary, education on social media channels, prior plan metrics and goals, a strategy section, and content for contests and promotions. The plan aims to increase fan engagement and growth across platforms like Facebook, Twitter, Pinterest, Instagram, Yelp and TripAdvisor through contests, user-generated content, and relationship building with local influencers. Key goals include maintaining or gaining new followers, interactions, and reviews across channels.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
icouldbe.org is an award-winning organization that is pioneering innovative technology solutions to solve the educational and career needs of today's students.
icouldbe.org has served more than 6,000 teenagers in the United States and has recently expanded its global reach to Tanzania.
icouldbe.org partners with companies to engage employees to become mentors to teenagers and guide them through a dynamic, online curriculum that allows them to focus on career advice, the best uses of high school, how to manage their money, how to prepare for continuing education.
1. icouldbe.org guides youth towards the careers they want and deserve.
2. All mentoring is virtual and safe, carried out on the icouldbe.org’s site.
3. E-mentors volunteer when it is convenient for them, day or night.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
The document discusses using social media for extension outreach. It introduces the author, Ashley Andrews, who works in extension. The document provides tips for getting started with social media outreach, including identifying target audiences, choosing platforms, creating and curating content, and promoting posts. It also discusses using Facebook insights to analyze engagement and assess program impacts. The document evaluates the social media performance of different extension programs and calls for improving outreach through collaborative social media efforts.
Similar to American Express Serve® - Content Strategy (20)
Final communications plan for 9Round Fitness - includes landscape analysis, rebranding recommendations, metrics-capturing and a full editorial calendar to move forward with improving internal and external communications.
The document proposes a communications plan for the National Park Service (NPS) to increase public understanding of its role in preserving American history and culture. It recommends launching a "NPS Was Here" campaign to educate the public on NPS's investments over its first 100 years and plans for the next 100 years. The campaign would launch in July 2015 and run through 2016, peaking during NPS's centennial in August 2016. The goal is to increase the perceived value of NPS among key audiences by 10% by the end of 2016 and position NPS as the champion of American history and culture.
A communications plan for the UPS brand, using its current United Problem Solvers campaign. Includes company information, landscape analysis, recommended goals and strategies to achieve them.
Co-created with Adam Scheidler.
An in-depth media analysis on the recent merger of Kraft and Heinz. Using publication and social media research, this presentation analyses sentiment and message pull.
Created with Kimberly Conquest and Mew Nanavaratorn.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
A communications plan developed for Blue Bell Creameries' recent Lysteria outbreak. Includes company information, landscape and competitor analysis and recommended strategies leveraging integrated marketing and corporate social responsibility (CSR).
Co-created with Adam Scheidler.
This document summarizes insights and recommendations for MINI's target audience of young, first-time car buyers. It describes two potential customers, Andrew and Ryan, and analyzes trends in their online behaviors. It then provides three recommendations for MINI: 1) Make real-time car buying advice available through various online channels. 2) Use Instagram to convey a lifestyle through photos and video without direct sales pitches. 3) Shift "sales-y" advertising to out of home placements and leverage partnerships with lifestyle brands to promote the MINI experience.
This document summarizes a digital diagnosis of MINI USA's digital presence. It analyzes their website, social media, email marketing, advertising, and brand ambassador programs. The summary provides that MINI has a consistent fun tone across all channels but could focus more on lifestyle content to appeal to non-owners. It also recommends hosting an online owner blog, prioritizing Instagram to target younger audiences, using more gamification on social media, and creating an online version of the classic "punch buggy" car game to engage users.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
4. American Express
• Ranked as the 22nd most
valuable brand in the world
• 165 years old, worth $14.97B
• High-end clientele
American Express Serve®
• New division with a single product
• Five years old with 2013 revamp
• Brand new audience
Jason Hogg, CEO Jenn Eldin, Director of Marketing
Senior Leadership
7. Business Goal
Secure new subscribers by expanding into new markets.
Communications Goal
Position American Express Serve® as a trusted partner in personal financing.
Audience Engagement Strategies
1) Inform them of the new product.
2) Build a relationship by providing useful, practical content.
3) Educate them on how the product can help their personal finances.
4) Partner with current users to validate and amplify the brand.
9. THE BRAND
Making personal finance management possible for everyone.
BRAND PROMISE
Serve® will help you manage your own personal finances by providing professional tools and guidance.
BRAND PLATFORM*
Designed for you.
#GetServed
CAMPAIGNS
#ServeSomeGood #MomentsLikeThis
11. Research Methodology
Secondary Research Pulled From…
• FDIC’s 2012 National Survey of Unbanked and Underbanked Households:
provides in-depth understanding of Serve®’s target audience demographics,
psychographics and lifestyle habits.
• News items specific to the product and engagement campaigns via Factiva and
Advanced Google Search.
• Owned digital content including social media, web and mobile platforms.
• Simmons OneView: cross tabbed household incomes with credit card usage and
American Express affiliation to identify relationship patterns.
• Netbase: “brand passion” index measuring the amount of buzz (volume) and
sentiment (qualitative assessment).
• Moat.com to qualitatively assess marketing suites.
12. Overview
Unbanked and underbanked citizens…
• Have little to no history with, or access to, American banks and
credit unions. They use, or have used, alternative means of
financing.
• Account for one in four U.S. households: 28.3%
• Roughly 43 million adults and 21 million households.
• Include low to middle income individuals and families.
• Span across nearly every age and ethnic demographic,
• Majority are White (33.7%, 56%), then either Black (34.7%,
22.5%) or Hispanic (28%, 16.2%)
• Strongest theme: low-middle household incomes,
• Between $15,000 - $30,000
Demographic
Group
% Unbanked % Underbanked % Fully Banked
All households 8.2% 20.1% 68.8%
Blacks 21.4% 33.9% 41.6%
Foreign-born
citizens
22.2% 28.9% 45.8%
Households
experiencing
unemployment
22.5% 28.0% 47.5%
Lower-income
households
28.2% 21.6% 47.6%
Unmarried
female
family
households
19.1% 29.5% 48.4%
Hispanics 20.1% 28.6% 48.7%
Households with
those under age
24
17.4% 31.0% 49.7%
13. Overview
Common Challenges
• “I don’t trust random people seeing or handling my
money.”
• “People in my community don’t use credit cards.”
• “I don’t have to think about financial planning because my
parents take care of it.”
• “I don’t make enough money to have a bank account.”
• “Financial management is a scary idea, where would I even
start?”
• “Visiting banks makes me uncomfortable – they’re too
sterile and people judge me.”
14. Unbanked and Underbanked Americans
Carefree College Student Blue Collar Breadwinner Self Employed Single
15. Meet Kate, a Carefree College Student
Katherine Engels, 23 years old
Student, University of Arizona, 2017
Status update (3h): “Heading home for summer break, can’t wait
for free meals and clean clothes!”
Persona Overview
Kate earns $2.16/hour waiting tables at a local off-
campus restaurant and still receives money from her
parents; they pay for part of her tuition and rent. She
is on a scholarship for woman’s filed hockey but is
more interested in joining a start up where she can
contribute to making the world a better place. Kate
doesn’t have a car, and doesn’t use (or need) public
transportation.
Her and her friends self-identify as millennials. They
never go a day without using their smartphones and
understand social media provides the opportunity to
create their own personal brands. Kate and her friends
love their tight-knit group but want to showcase their
individuality and jockey to find the coolest trends in
the fashion, health and tech industries. More likely
than not, Kate and her friends will move back home
after graduation while they search for jobs and
internships.
Instagram: Upload Photo
Instagram: KylieJenner
Buzzfeed: This duet will give you all the feels
Facebook: Barbara Engels Message
Blackboard – Login Error
Google Drive: Shift Schedule
Instagram: Upload Photo
16. Meet JP, a Blue Collar Breadwinner
Juan Burgos, 34 years old
Building and Grounds, LuciteTech
Status update (2w): “Proud papa today – watched my girl get a
ribbon for her swim meet! Asked for a trip to the beach to
celebrate…good luck to her future boyfriends, this girl’s got
standards!”
Persona Overview
JP earns $28,000 a year for a tech company near his
town in Southern California. He is the sole-earner for
his household including his wife, their two children
and his father-in-law (who pays for small expenses
from time to time). He sometimes gets a ride from a
coworker, but mainly uses public transportation.
JP went to community college after moving to the
States in 1992. He is a savvy spender and rarely
spends for pleasure. His main priority right now is his
children who want to participate in various camps
and after school programs. His wife recently
suggested that she should pick up a few odd jobs
through connections in their community.
Facebook Upload Photo Albums
Search: You don’t have to save for college yet
Search: Why you should save for college NOW!
PayPal – Thank you for your purchase!
County News Homepage
County News: Upcoming Community Events
Google Maps: E.L. Lawrence Natatorium
17. Meet Andrew, a Self-Employed Single
Andrew Copeland, 29 years old
Self-Employed Designer
Status update (12h): “Whiskey and Inspiration: an upcoming
doodle by A. Copeland…”
Persona Overview
Andrew’s design skills have recently made him a hot
commodity on Elance. For the last two years he has
made due on a project to project basis, not always
design-related. Last year he accrued right around
$20,000 and he recently entered into a longer term
contract through an Elance contact that is sure to
make him at least as much in 2015. Him and his
girlfriend both live with roommates in Austin and
often talk about moving in together and “becoming
adults”. He either takes public transportation to work,
or borrows his girlfriend’s car.
He is considering pursuing a higher degree or maybe
taking time off to explore the world and build his
portfolio. He understands that now is the time to
pursue his dreams before settling down – he’s more
interested in adopting a dog than having K-I-D-S.
Instagram
Kodak – 16.2 Megapixel Review
Best Cross-Country RoadTrips
Facebook: Lisa Petrey
Ally Bank Homepage
Elance Dashboard
UX Design
Buzzfeed: 10 Beautiful Watercolor Tattoos
18. Engagement Strategies
College Students Like Kate
Create interactive opportunities
and content that make them think
about “what’s next”; begin
building the relationship before the
need for financial planning and
management presents itself in full.
Once the need becomes apparent
– Serve® will be an existing
connection and obvious, trusted
choice.
Blue Collar Workers Like JP
There is already a desire to access
financial tools and expertise. This
audience might not have grown up
around people who use banks or
credit cards, but challenges in making
the most of their paycheck are very
real. They’ll need simple information
about what Serve® can do for them,
and why they should trust the brand.
Self-Employed Workers Like Andrew
Young adults who are self-employed are just
beginning to experience “adulthood” and the
financial burdens that come with it. They’re in a
limbo where they just started to earn enough
money to do or buy things they want, but not
enough to feel they have the means (or desire)
to begin saving or budgeting. Serve® has an
opportunity to educate self-employed workers
on the benefits of saving now, and what
freedoms that can open up for their business,
and their adventures, in the near future.
24. #GetServed Brand Ambassador Campaign
Get Served
• 16 college campuses
• Partner with Greek organizations and clubs
• Education via popular TV show and movie
scenarios
• Prime audience for swag and incentives
25. #ServeSomeGood Campaign
Serve Some Good
• Partnership with SXSW 2014
• $1 donation per Tweet to United Way’s financial
stability program
• Tent giving away “some good” each day
26. Partner Campaigns
League of Legends TurboTax & IRS Tax Filing
• Integrated reward system: RP+
• Customized plastic
• Earn points by using Serve® IRL
• Discounts with Serve®
• Seamless deposits/refunds
• Earn free edition of TurboTax
27. Research Campaign
Pilot Program
• Launched in 2014
• Partnering with trusted not-for-profit third-party
• Promote consumer saving behavior
• Provide tangible best practices anyone can
implement
29. 1) Create a blog (add value to the website)
2) Communicate policy changes - consider a press release page
3) Create a YouTube account
4) Better differentiate content on Twitter and Facebook
5) Invest in Out of Home advertising
6) Highlight Savings All Stars
7) Conduct Savings Seminars
30. SWOT
Strengths
• Leverages that the product is backed by a trusted parent company which validates its brand philosophy of empowering consumers to take control of their finances.
• Stays true to its product (online/mobile banking) by maintaining a strong online presence.
• Creates an emotional connection with target audience when hosting experiential events such as the brand ambassador campaign on college campuses.
Weaknesses
• Campaigns have pushed the product more than the brand philosophy on platforms that should be more conscious of creating relationships with consumers.
• The online-dominance of communications outreach doesn’t leave room out of home and print campaigns, potentially missing target audiences that do not have
frequent access to digital media.
• There is little cross-over with outside research/findings, which again appears to push the product more than the vision of empowering Serve® customers.
Opportunities
• The current economic climate has primed audiences to seek savings best practices and more practical, secure ways to save and spend money; potential audiences
will likely seek products like Serve® and trust data/tips provided by the organization.
• The platform should build additional partnerships with new third-party organizations that serve low to middle socioeconomic classes; for example, smaller-chain
grocery stores would be a hyper-targeted venue that could see great impact.
• Host more opportunities for in-person connections, rather than relying so heavily on online content, will emotionally tie the consumer to the brand.
Threats
• Competitors, and specifically PayPal, already have a lead in the “personal connection” strategy. Serve® needs to create content that is more authentic and
incorporates real-life commentary, rather than scripted content.
• Policy changes from the parent company require a quick to-market response and announcement to customers.
31. References
Groenfeldt, Tom. "American Express To Research Ways To Encourage Savings." Forbes. Forbes Magazine, 29 Dec. 2014. Web. 20 Feb. 2015. <http://www.forbes.com/sites/tomgroenfeldt/2014/12/29/american-express-to-
research-ways-to-encourage-savings/>.
"American Express Serve® and Intuit Team Up This Tax Season To Deliver Fast and Convenient IRS Refunds." MarketWatch. MarketWatch News Department, 30 Sept. 2014. Web. 20 Feb. 2015.
<http://www.marketwatch.com/story/american-express-serve-and-intuit-team-up-this-tax-season-to-deliver-fast-and-convenient-irs-refunds-2014-09-30>.
"Get Your Tax Refund Fast." Tax Refund Prepaid Card. American Express, n.d. Web. 25 Jan. 2015. <https://www.serve.com/tax-refund/>.
Frankel, Matthew. "1 More Reason American Express Is a Great Company." 1 More Reason American Express Is a Great Company. The Motley Fool, 20 Nov. 2014. Web. 20 Feb. 2015.
<http://www.fool.com/investing/general/2014/11/20/1-more-reason-american-express-is-a-great-company.aspx>.
"Serve.com." Reloadable Prepaid Card. American Express, n.d. Web. 25 Jan. 2015. <https://www.serve.com/>.
Gerstner, Lisa. "Mobile Wallets: A Smart Way to Pay?" Mobile Wallets: A Smart Way to Pay? Kiplinger's Personal Finance, Jan. 2015. Web. 20 Feb. 2015. <http://m.kiplinger.com/article/credit/T057-C000-S002-mobile-wallets-a-
smart-way-to-pay.html>.
Perez, Sarah. "American Express Serve Goes After The “Under-Banked” With Prepaid Cards You Load With Cash In Stores." TechCrunch. N.p., 8 Oct. 2013. Web. 22 Feb. 2015. <http://techcrunch.com/2013/10/08/american-
express-serve-goes-after-the-under-banked-with-prepaid-cards-you-load-with-cash-in-stores/>.
"American Express Serve Review." Credit Card Insider. N.p., n.d. Web. 20 Feb. 2015. <https://www.creditcardinsider.com/credit-cards/american-express/serve/>.
Carson, Erin. "Jenn Eldin: Director of Marketing at American Express Serve. Nighttime Photographer. Future Paleo Blogger." TechRepublic. N.p., 2 Feb. 2015. Web. 06 June 2015.
"American Express Rewards Point Value." Review. Web log post. Credit Card Forum. N.p., n.d. Web. 15 Feb. 2015. <http://creditcardforum.com/blog/american-express-rewards-point-value/>.
Connelly, Leslie. "Unbanked? Underbanked? Is There a Difference?" Unbanked Trends Unbanked Underbanked Is There a Difference Comments. N.p., 29 Sept. 2009. Web. 20 Feb. 2015.
<http://www.unbankedtrends.com/index.php/2009/09/unbanked-underbanked-is-there-a-difference/>.
32. References
Mowll, Felicia. "American Express Serve® Announces Research Pilot to Encourage Consumer Saving." MarketWatch. N.p., 12 Dec. 2014. Web. 06 June 2015. <http://www.marketwatch.com/story/american-express-serve-
announces-research-pilot-to-encourage-consumer-saving-2014-12-12>
"Amex Serve | Youth Marketing Connection, LLC." Youth Marketing Connection LLC. N.p., n.d. Web. 06 June 2015. <http://youthmarketing.com/clients/amex-serve/>.
American Express Serve® Facebook Page <https://www.facebook.com/amexserve?fref=ts>
"American Express TV Commercials." ISpot.tv. N.p., n.d. Web. 05 June 2015. <http://www.ispot.tv/brands/7QD/american-express>.
American Express Serve® Tumblr Page <http://amexserve.tumblr.com/>
Rodriguez, Pablo, and Martha Shuaghnessy. "PayPal Brand Campaign Puts People Back in Charge of Their Money." PayPal Information Center. PayPal, 30 Apr. 2014. Web. <https%3A%2F%2Fwww.paypal-media.com%2Fpress-
releases%2Fpaypal-brand-campaign-puts-people-back-i>.
Johnson, Lauren. "PayPal Strikes Blow Against Apple in New Ad Campaign." AdWeek. N.p., 16 Sept. 2014. Web. 05 June 2015. <http://www.adweek.com/news/advertising-branding/paypal-strikes-blow-against-apple-new-ad-
campaign-160163>.
PayPay’s Facebook Page <https://www.facebook.com/PayPalUSA?brand_redir=589464587749730>
Secrets, Million Mile. "AMEX Serve Will No Longer Accept MasterCard, Visa, Discover for Credit Card Loads | Million Mile Secrets." Million Mile Secrets. N.p., 14 Mar. 2015. Web. 05 June 2015.
<http://millionmilesecrets.com/2015/03/14/amex-serve-will-no-longer-accept-mastercard-visa-discover-for-credit-card-loads/>.
"Get American Express Serve: Get Started." Help. American Express, n.d. Web. 05 June 2015. <https://www.serve.com/help/#add-money-5>.
Bennett, Shea. "Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY]." SocialTimes. N.p., 24 Feb. 2014. Web. <http%3A%2F%2Fwww.adweek.com%2Fsocialtimes%2Fteens-millennials-twitter-facebook-
youtube%2F496770>.
Neff, John, and Larry H. Pham. A Profile of Public Transportation Passenger Demographics and Travel Characteristics Reported in On-board Surveys. Washington, DC: American Public Transportation Association, 2007. May 2007.
Web. 05 June 2015. <http://www.apta.com/resources/statistics/Documents/transit_passenger_characteristics_text_5_29_2007.pdf>.
Editor's Notes
American Express is a global service company. Founded in 1850, the company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US.
BusinessWeek and Interbrand ranked American Express as the 22nd most valuable brand in the world, estimating the brand to be worth US $14.97 billion. Fortune listed Amex as one of the top 20 Most Admired Companies in the World.
https://www.crunchbase.com/organization/americanexpress
Digital Wallet:
Direct Deposit, subaccounts, online bill pay, mobile check capture, set aside money, 24/7 customer service, send and receive money and coverage for all eligible purchases
Revamp added a new plastic card you can actually use everywhere (as a debit card)
CVS/pharmacy®, Duane Reade, Family Dollar®, Fred's Super Dollar, Hy-Vee, OfficeMax, Office Depot, Sheetz, Walgreens, or Walmart 7/11, Family Dollar, CVS
Touch on Brand Platform also using This is what membership is. This is what membership does. But that’s not anywhere except national TV commercials – not online anywhere on in ads found by Moat.com.
https://www.stlouisfed.org/Publications/Central-Banker/Winter-2010/Reaching-the-Unbanked-and-Underbanked
http://thefinancialbrand.com/25140/fdic-research-study-unbanked-underbanked/
Again, the main thing they have in common in their relationship with banks.
https://www.stlouisfed.org/Publications/Central-Banker/Winter-2010/Reaching-the-Unbanked-and-Underbanked
http://thefinancialbrand.com/25140/fdic-research-study-unbanked-underbanked/
Again, the main thing they have in common in their relationship with banks.
https://www.stlouisfed.org/Publications/Central-Banker/Winter-2010/Reaching-the-Unbanked-and-Underbanked
http://thefinancialbrand.com/25140/fdic-research-study-unbanked-underbanked/
#Memphis
1.9% in New Hampshire to 15% in Mississippi
#JOURNEY – this is NOT an awareness piece – this is the product itself, easy, simple
Awareness/ potentials, advocacy/ build for people in the community to come and share stories/concerns
United Ways program helps underserved americans - $25,000 goal
Awareness
http://about.americanexpress.com/news/pr/2013/amex-prepaid-partner-league-of-legends.aspx
Content that is product and content for the community.
RP = Riot Points = virtual currency to purchase in-game items like boosts
League of Legends – in-game rewards
TurboTax – file taxes right from your smartphone