Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
Intervento "True CPG & Video Conversion Story. Cogliere il reale valore di una video strategy" tenuto allo IAB Seminar Video Strategy 16 ottobre 2014. Descrive l'integrazione Video Strategy tra Video Online e TV.
Eyeblaster at OMExpo Latino 2010 - English Versioncarlos MEDINA
Eyeblaster at OMExpo Latino 2010
Carlos Medina (Country Manager - Eyeblaster Brasil) presentation at OMExpo Latino 2010.
Simple, Efficient and Sucessful strategies for your Digital 2.0 Campaign.
São Paulo - Brasil.
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
Advertising - Presentation by Stefan Benndorf, Founder & CFO of Madvertise at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
If you are a marketer, CEO, Entrepreneur and are planning to spend monies on traditional media. Then you better be aware of these basic terminologies. A comprehensive detailed guide on TRP, GRP and the science behind it.
In Nov/Dec 2009, I was a guest lecturer at Emerson College and taught IMC Graduate students about media planning. This is the presentation from that lecture.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
Intervento "True CPG & Video Conversion Story. Cogliere il reale valore di una video strategy" tenuto allo IAB Seminar Video Strategy 16 ottobre 2014. Descrive l'integrazione Video Strategy tra Video Online e TV.
Eyeblaster at OMExpo Latino 2010 - English Versioncarlos MEDINA
Eyeblaster at OMExpo Latino 2010
Carlos Medina (Country Manager - Eyeblaster Brasil) presentation at OMExpo Latino 2010.
Simple, Efficient and Sucessful strategies for your Digital 2.0 Campaign.
São Paulo - Brasil.
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
Advertising - Presentation by Stefan Benndorf, Founder & CFO of Madvertise at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
If you are a marketer, CEO, Entrepreneur and are planning to spend monies on traditional media. Then you better be aware of these basic terminologies. A comprehensive detailed guide on TRP, GRP and the science behind it.
In Nov/Dec 2009, I was a guest lecturer at Emerson College and taught IMC Graduate students about media planning. This is the presentation from that lecture.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Activation and Engagement through Social Media April 2012Penn Mutual
Social Media is now a core component for a company’s marketing/engagement strategy. This overview will help individuals manage social media efforts, understand risks, and map out a strategy. Many highly regulated industries have additional oversight, compliance, and privacy issues that need to be addressed. Taking a holistic approach that includes participation from all parts of an organization will help to facilitate successful implementation of your social media strategy. Financial Services competitive best practices are reviewed.
Survival of the Fittest: Integrating Social Media W/ Sales & MarketingPersonalHealthCloud
How does your organization operate in a connected world?
Thinking strategically about social media in context with current marketing and sales initiatives.
Establishing a cohesive and strategic plan. Determining what fits for your organization.
Using social media beyond marketing to create a connected organization.
View the recorded webinar by going to http://www.Venntive.com and clicking on the link in the lower left. When you sign up for a 30-day free trial of Venntive, we'll send you the Venntive Tactical Marketing Blueprint.
How Social Media Marketers Lie and What To Do About ItWhite Horse
ocial media marketers often downplay the paid media programs that fuel their success. Learn the truth about holistic media planning that takes advantage of the powerful synergy between paid and social media for stronger campaign results.
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
The Game Has Changed: Engaging Partners through Communities in the New NormalMaritz
In marketing and channel sales, vendors who connect with their partners in meaningful ways can foster stronger relationships that, in turn, drive business results. Vendors can encourage partner loyalty by better understanding their partners as people and use innovative engagement techniques in order to create a stronger “community” of trusted partners.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Hello everybody, My name is Hassan Khan and I work for MediaMind as their digital media strategist and account manager for Pakistan.Today, I will very briefly discuss some of the aspects of brand building though rich media. So here we go ...
What is rich media? Rich media ads contain images or video and involve some kind of user interaction. Text ads sell with words, and display ads sell with pictures, rich media ads offer all kinds of ways to involve your audience with an ad--expand it, float it, peel it, play video, listen to music, play a game, data capture, you name it While standard display ads may promote brand awareness, rich media ads drive user interaction.
Branding is about changing perceptions ... Branding takes time ... People learn by interaction, engagement and repetition .... Today in this busy world, We advertisers are striving hard to find brand moments with our audience.
In the real world, we rely on brand building activities and activation …. With such activities we bring our brands to life by:Create interactive experienceTake it to the audienceSpend ‘Branding’ Time
Why is interaction important? As i said earlier .... branding is about changing perceptions .... which is done through interaction and repetition When we were kids, Teachers didn’t just talk or show videos, they got us to write things down, got us to solve problems repeatedly – they got us involved… that is what helps you remember
Basic psychology suggests the more senses involved the more you are likely to remember things.Traditional media has two senses involved – TV sight and sound. Print sight and touch. Digital media connects all three – sight, sound AND touch. And none demonstrated more effectively than rich media.
So you need to reach your customers where they are!
You would not build a car showroom, spending a fortune on making the hi-tech latest ideas, then think afterwards about location... If its in a desert, nobody will go there ... like in the brand building activity, you reach out to your customers In online world, You can build the most beautiful brand experience on your website, but if people don’t come to it, it is useless. People will not be getting the brand connection you are craving for.
Typically advertisers force users to their site via the clicking standard banner ads .... Online advertising industry today in Pakistan is obsessed with “clicks”, hoping to get someone to leave what they were doing to get to somewhere else you want them to be in order to have this brand experience.This pull strategy is probably the wrong approach
The right approach is to push your content to the users where they are … so creating the brand experience there and then ... rich ads allow you to do that
Building brands are like building relationships ... If you want to build a relationship - Whether with friends, family or partner. You invest in moments when you can come together and spend quality time .... You dont rush with things ... You dont expect anything instantly ... Cuz this way things might not work out Same is the case of BTL activation ... The time of the customers spent with your brand is important ... Whether they buy your product instantly is not ... If You try to sell a juice brand in a shopping mall by offering a standing discount, its sales promotion .... But if you engage your customer in a game before they win a bottle ... Thats brand building
Coming to the online digital world ... If you are focused on quantity and looking for instant results .. You might loose itThis is the mistake we make with standard ads .... We are too obsessed with clicks .... Clicks doent not tell anything about the brand building moments that were achieved ... Click is the effect ... Without knowing what caused this effect ... This metric can be very misleading
But if you focus on the quality of time spent by the customer with your brand .... Its building brand moments... Like in rich media .... You dont just focus on the number of clicks .... You look at the complete picture ....... In rich ads .... You measure time ... So how do we measure time? How do we give it a value?
“Dwell Time” is the answerNot just what they did but for “how long” – it is “brand time” – a point of measurement that can show the impact on the audience where they are.It goes much deeper then reach and frequency. It goes deeper than clicks alone – all they do is show me exposure, not that I have a connected relationship.