2. American Express
Facts
Short History
Major Events
World Wide Services
Problem Experience
Solutions

3. Facts
The only company with a strong, global presence across the entire
payments chain
The world’s largest card issuer, the premium network for high-
spending cardmembers, a processor of millions of transactions
daily, and a partner that provides business-building services to a
worldwide merchant base.
Best known corporate names in the world.

4. AMERICAN EXPRESS
 Why is it they are the best-known corporate names in the
world?
 World's largest card issuer by purchase volume.
 Process millions of transactions daily as the premium network for high-
spending card members.
 Help small business owners succeed by delivering purchasing power,
flexibility and financial control.
 Provide commercial payment tools and expertise that help companies
control their spending and save billions of dollars.
 Offer marketing and information management insights that help merchants
build their businesses.
 Customer loyalty experts with industry-leading rewards programs and
platforms.
 Operate the world’s largest travel network
 Serving consumers and businesses.
 Recognized as the most innovative company in our industries

5. Short History
 American Express was for the first time came into
established in 1850 when it was founded as a joint stock
corporation by the merger of the express companies that are
owned by Henry Wells, William Fargo, and John Warren
Butterfield. The founders of American Express.
 The company underwent a lot of transition with so much
purchasing and selling and building its business site and
business areas for the further expansion of its operating
business.
 The company extended its reach nationwide and by
launching a money order business, American Express started
expanding its business operation in the area of financial
services.

6. Short History
 The launched of Traveler’s Cheques and the services and
benefits it facilitates to travelers has enabled American
Express become a truly global company.
 In 1946, Amex executives discussed the possibility of
launching a travel charge card.

7. Major Event
1914: George C. Taylor becomes company president.
1915: American Express opens its Travel Department.
1919: The American Express Co. is established to expand the company’s international
banking operations.
1958: The American Express travel-and-entertainment card (the “;green card”) is
introduced.
1981: American Express acquires Shearson Loeb Rhoades Inc.
1982: American Express is reorganized under American Express Corp.
1987: The Optima Card is introduced.

8. Major Events
1841: Henry Wells founds Wells & Co.
1850: Wells, William G. Fargo, and John Butterfield form the American Express
Company.
1852: Wells Fargo & Company is founded.
1868: American Express Company merges with Merchants Union to form the American
Merchants Union Express Co.; Henry Wells retires.
1881: William Fargo dies.
1891: The American Express Traveler’s Cheque is introduced.
1910: Mann-Elkins Act makes express companies subject to the scrutiny of the
Interstate Commerce Commission.

9. Major Event
1993: Harvey Golub becomes CEO; American Express wins federal government’s travel
and transportation system contract.
1999: American Express launches Blue, the first “smart card” offered in the United States.

10. World-wide Services
 help small business owners
 provide commercial payment tools
 Help other companies to control their spending and save
billions of dollars
 help merchants build their businesses
 operate the world’s largest travel network

11. Solved Problems
Problem Solution
 Privacy issue In effort to reduce such problems…
 Potential for fraud  AmEx is moving to use the
 Routine errors occurs latest technology
 Artificial intelligence
 Hand writing recognition
systems

12. Major Problem
European banks and merchants appear to be moving toward
a common payments system that will exclude American
Express. This would be the major blow to AmEx and make
signing up European merchants even more difficult. Further,
the expansion of banking deregulation portends complicated
times for AmEx. For the first time, more and more major
banks will be able to offer services offered by AmEx. This
increase in competition will increase tae challenges facing
American Express in the years ahead.

13. Solutions to Major Problem
 Online services
 Access to all travel inventory, including rail and internet
fares, to allow efficient comparison shopping and booking
 Consolidated reporting
 Easy implementation, customization, administration and
monitoring
 A high level of security
 Travel policy enforcement and control
 The ability to shift to preferred vendors
 24/7 service and call centre support

14. Online Services
(Why online services tool is successful?)
ENDORSEMENT
ONLINE
SERVICES
Act on user needs
& feedback
COMMUNICATIONS
CORPORATE &TRAINING
Global cost
CULTURE consciousness
Interactive user
Easy access via training
internet

15. Fast Implementation and Adoption of
Employees
 To help build confidence in the solution as it was being rolled
out the extensive training program will be implemented to
the employees which included:
 Interactive online training for users
 Classroom training for travel arrangers
 One-day training programs for administrators
 Virtual training sessions for the project team in each market.

16. Thank You