Brands are more powerful when narrow in scope and represented by a single word, as putting a name on everything diminishes its power in the long run. The strength of a brand is also impacted by its competition, and expanding a brand too widely can weaken its image and power over time. The document provides examples of home appliances and power tools as categories that could be represented by a focused brand.
American express company a research by hassan khanHassan Khan
American Express company has a legacy of more than 150 years. It was started as an express mail company in 1850. This presentation gives a brief overview of the company, its history, its current business model and key products.
A focused cost leadership strategy requires competing based on price to target a narrow market.
A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
American express company a research by hassan khanHassan Khan
American Express company has a legacy of more than 150 years. It was started as an express mail company in 1850. This presentation gives a brief overview of the company, its history, its current business model and key products.
A focused cost leadership strategy requires competing based on price to target a narrow market.
A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
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