MediaMind is a digital media company that provides ad serving and analytics solutions. It has 53 offices globally to offer local support across 40+ countries. MediaMind is the only independent and MRC-certified ad server that ensures accurate online metrics reporting. It aims to simplify digital campaigns through streamlined ad serving, actionable analytics, and an open workflow integrated with various partners and tools.
Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
Nền tảng quảng cáo Demand-Side Platform từ MicroAd với khả năng hiển thị quảng cáo lên hơn 3.000 website tại Việt Nam (các website trong hệ thống Ambient) 100% các website trong hệ thống Google và OpenX. Với 3 tính năng nhắm chọn, 1 tính năng tối ưu hóa CPA, đấu giá tự động, quản lý chiến dịch quảng cáo thông qua 1 dashboard duy nhất, MicroAd mang đến Nhà quảng cáo và Đại lý những giải pháp tối ưu nhất.
تفکر طراحی امروزه به ابزاری ضروری برای سازمانها تبدیل شده است. ما در دایاونت با استفاده از تفکر طراحی به سازمانها کمک میکنیم تا ارتباط بهتری با مشتریانشان بسازند.
design thinking is a necessary thing for businesses today. We here at Dayavent use design thinking as a tool for helping businesses communicate better with their customers.
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
Nền tảng quảng cáo Demand-Side Platform từ MicroAd với khả năng hiển thị quảng cáo lên hơn 3.000 website tại Việt Nam (các website trong hệ thống Ambient) 100% các website trong hệ thống Google và OpenX. Với 3 tính năng nhắm chọn, 1 tính năng tối ưu hóa CPA, đấu giá tự động, quản lý chiến dịch quảng cáo thông qua 1 dashboard duy nhất, MicroAd mang đến Nhà quảng cáo và Đại lý những giải pháp tối ưu nhất.
تفکر طراحی امروزه به ابزاری ضروری برای سازمانها تبدیل شده است. ما در دایاونت با استفاده از تفکر طراحی به سازمانها کمک میکنیم تا ارتباط بهتری با مشتریانشان بسازند.
design thinking is a necessary thing for businesses today. We here at Dayavent use design thinking as a tool for helping businesses communicate better with their customers.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
First I’d like to introduce or re introduce to you eyeblaster analytics
Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
We have now added in two new attribution models Click over impressionLast click, disregard impressionsYou can still use the last event ruleAs with the cookie windows, you can setup different conversion attribution rules for each advertiser (in fact up to six different ones – more on this in a future slide). Note: this now matches Universal Tags which also have these same de-duplication rules for third party conversion/analytic tags Note: the cookie window of course will still control what events in the path are valid (considered).
Engagement Path Analysis
MediaMind and all its products and features. One single management source for all digital campaign needs.
First I’d like to introduce or re introduce to you eyeblaster analytics
Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
Updates in real time, at the click of your mouse.
Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
Manual is by the user looking at reports and making a decision on how to split the impressions (so not EB related). The rotation setting they can use is weighted to control the % of the available imps
Re-targetting the consumerWhenever we talk about re-targgeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!
MediaMind and all its products and features. One single management source for all digital campaign needs.
First I’d like to introduce or re introduce to you eyeblaster analytics
Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
MediaMind and all its products and features. One single management source for all digital campaign needs.
MediaMind and all its products and features. One single management source for all digital campaign needs.