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Date:    8 th  July 2009 Time:    4pm to 6pm Speaker 1: Devonna Ng Wan Yi Speaker 2: Nisha  Speaker 3: Cheong Qian Hua Speaker 4: Zhu Jiongxin Speaker 5: Kelly Tan Li Geok Speaker 6: Leong Li Ming
 
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Islamic Banking – The augmented product
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Global cash withdrawal with ATM cards 6. Withdraw or deposit cash with your ATM Card at our ATMs and at all OCB Branches 7. 24-hour account access through OCB Internet Banking and OCB Phone Banking
- Muslims or Non-Muslims individuals - Minimum age of 16 years old and above - Minimum initial deposit of S$500
Service fee of S$4 per month if monthly average balances falls below S$1000 Fees and Charges
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
-Gross annual income of at least S$29,000 -For foreigners, minimum annual income to qualify is S$58,000 -Muslims or Non-Muslims - Must be aged 21 years old and above
-For salaried employee: A copy of NRIC (front and back)/ passport, latest computerized playslip or Income Tax Notice of Assessment or past 12 months’ CPF statement. -For self-employed: Acopy of your NRIC (front and back)/ passport, last 2 years’ Income Tax Notice of Assessment and last 3 months’ bank statements.
Basic card annual  fee of S$100
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
The Islamic banking pays Hibah ¹  to the client instead of Riba ² .  Hibah ¹  is a interest rates from the bank and is a voluntary disbursement at the Bank ’ s discretion.  Al-Wadi ’ ah Savings Account lets you save or make withdrawals to earn dividends.  Our Al-Wadi ’ ah Savings Account also pays Zakat ³  on the savings you deposit with us.  Promotion is valid from 11 July 2009 to 11 August 2009. Terms and Conditions Apply.  For further enquiries, please contact us at 61234567 or visit us at our website www.ocbcislamic.wordpress.com. ¹Hibah refers to the gift from the bank.  ²Riba refers to the Interest from the bank.  ³Zakat refers to the tithe from the bank.  Amount  Indicative Dividend Rate (p.a.) First S$10,000 0.125% S$10,001 to S$50,000 0.175% S$50,001 to S$250,000 0.325% Above S$250,000 0.400%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
Include information about road show that OCB is going to have
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication objective on  Financial Services
 
 
 
Advertising  Channels  Quantity/ Remarks/ Quotation Amount The Business Times Colored, half a page, every Monday, Wednesday  and Friday  3 x $5902.12 = $ 17,706.36 The Straits Times Colored, half a page, Saturday papers $19620 Colored, half a page, Sunday papers $19296 Mediacorp TV Channel 5 $3500 for 15 seconds, OCB advertisement: 45 seconds 3 x $3500 $10,500 Bus Advertising ,[object Object],[object Object],6 x $1250 = $7500
 
Advertising  Channels  Quantity/ Remarks Prices quoted Amount Booth outside Ngee Ann City Shopping Mall 2-days Rental $10,000 per day $20,000 Tentage $ 2,000 $2,000 Name cards ,[object Object],[object Object],$20 per 100 cards $12,000 Brochures 10,000 pieces $2 each $20,000 A3 Posters 20 pieces $12 per piece $ 240
Advertising  Channels  Quantity/ Remarks Prices quoted Amount ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lucky draw prizes: 1. Samsung Plasma TV 42 inches 1 plasma TV $3,000 $3,000 2. Refrigerator 1 refrigerator $1,000 $1,000 3. Samsung Omnia I900 1 Samsung Omnia I900 $600 $600
 
 
Advertising  Channels  Quantity/ Remarks/ Quotation Amount The Business Times Colored, half a page,  every Friday  $5902.12 The Straits Times Colored, half a page,  Saturday papers $19620 Mediacorp TV Channel 5 $3500 for 15 seconds, OCB advertisement:  30 seconds 2x $3500 =$7,000 Bus Advertising ,[object Object],[object Object],$1250
Advertising  Channels  Quantity/ Remarks Prices quoted Amount Booth outside Ngee Ann City Shopping Mall 1-day  Rental $10,000 per day $10,000 Tentage $ 2,000 $2,000 Name cards ,[object Object],[object Object],$20 per 100 cards $12,000 Brochures 10,000 pieces $2 each $20,000 A3 Posters 20 pieces $12 per piece $ 240
Advertising  Channels  Quantity/ Remarks Prices quoted Amount ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lucky draw prizes: 1. Samsung Plasma TV 42 inches 1 plasma TV $3,000 $3,000 (Sponsored) 2. Samsung Refrigerator 1 refrigerator $1,000 $1,000 (Sponsored) 3. Samsung Omnia I900 1 Samsung Omnia I900 $600 $600 (Sponsored)
 
 

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Ocb Final Ppt

  • 1. Date: 8 th July 2009 Time: 4pm to 6pm Speaker 1: Devonna Ng Wan Yi Speaker 2: Nisha Speaker 3: Cheong Qian Hua Speaker 4: Zhu Jiongxin Speaker 5: Kelly Tan Li Geok Speaker 6: Leong Li Ming
  • 2.  
  • 3.  
  • 4.
  • 5.
  • 6.  
  • 7.  
  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.  
  • 13.
  • 14.
  • 15. 5. Global cash withdrawal with ATM cards 6. Withdraw or deposit cash with your ATM Card at our ATMs and at all OCB Branches 7. 24-hour account access through OCB Internet Banking and OCB Phone Banking
  • 16. - Muslims or Non-Muslims individuals - Minimum age of 16 years old and above - Minimum initial deposit of S$500
  • 17. Service fee of S$4 per month if monthly average balances falls below S$1000 Fees and Charges
  • 18.
  • 19.
  • 20. -Gross annual income of at least S$29,000 -For foreigners, minimum annual income to qualify is S$58,000 -Muslims or Non-Muslims - Must be aged 21 years old and above
  • 21. -For salaried employee: A copy of NRIC (front and back)/ passport, latest computerized playslip or Income Tax Notice of Assessment or past 12 months’ CPF statement. -For self-employed: Acopy of your NRIC (front and back)/ passport, last 2 years’ Income Tax Notice of Assessment and last 3 months’ bank statements.
  • 22. Basic card annual fee of S$100
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.  
  • 28.  
  • 29.
  • 30.
  • 31.
  • 32.  
  • 33.  
  • 34. The Islamic banking pays Hibah ¹ to the client instead of Riba ² . Hibah ¹ is a interest rates from the bank and is a voluntary disbursement at the Bank ’ s discretion. Al-Wadi ’ ah Savings Account lets you save or make withdrawals to earn dividends. Our Al-Wadi ’ ah Savings Account also pays Zakat ³ on the savings you deposit with us. Promotion is valid from 11 July 2009 to 11 August 2009. Terms and Conditions Apply. For further enquiries, please contact us at 61234567 or visit us at our website www.ocbcislamic.wordpress.com. ¹Hibah refers to the gift from the bank. ²Riba refers to the Interest from the bank. ³Zakat refers to the tithe from the bank. Amount Indicative Dividend Rate (p.a.) First S$10,000 0.125% S$10,001 to S$50,000 0.175% S$50,001 to S$250,000 0.325% Above S$250,000 0.400%
  • 35.
  • 36.  
  • 37.  
  • 38.
  • 39.
  • 40.
  • 41.  
  • 42. Include information about road show that OCB is going to have
  • 43.
  • 44.  
  • 45.  
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.  
  • 52.  
  • 53.  
  • 54.
  • 55.  
  • 56.
  • 57.
  • 58.  
  • 59.  
  • 60.
  • 61.
  • 62.
  • 63.  
  • 64.  

Editor's Notes

  1. Lucky draw prizes (budget) Freebies (Budget)
  2. Lucky draw prizes (budget) Freebies (Budget)
  3. Lucky draw prizes (budget) Freebies (Budget)
  4. Lucky draw prizes (budget) Freebies (Budget)
  5. Lucky draw prizes (budget) Freebies (Budget)
  6. Lucky draw prizes (budget) Freebies (Budget)
  7. Lucky draw prizes (budget) Freebies (Budget)
  8. 2. . The more you save each month, the higher would be the dividend NEED EDITING: ADD IN THE “INTEREST RATE”
  9. Lucky draw prizes (budget) Freebies (Budget)
  10. Lucky draw prizes (budget) Freebies (Budget)
  11. Lucky draw prizes (budget) Freebies (Budget)
  12. Customer will have a separate account opened when they applied for WQ Islamic Credit Card. Customer can use his/her account for cash withdrawals just like the normal classic credit card, except that each payment will be backed by the cash held in his/her Wadiah account.
  13. Lucky draw prizes (budget) Freebies (Budget)
  14. Lucky draw prizes (budget) Freebies (Budget)
  15. Lucky draw prizes (budget) Freebies (Budget)
  16. Lucky draw prizes (budget) Freebies (Budget)
  17. Lucky draw prizes (budget) Freebies (Budget)
  18. Lucky draw prizes (budget) Freebies (Budget)
  19. Lucky draw prizes (budget) Freebies (Budget)
  20. Lucky draw prizes (budget) Freebies (Budget)
  21. Lucky draw prizes (budget) Freebies (Budget)
  22. Lucky draw prizes (budget) Freebies (Budget)
  23. What the TV advertisement is about: Open a savings account and ATM card provided
  24. Direct and easy to understand, there is no hidden msg and is straight to the point Overall, the main message is convenience of account to account holders
  25. Lucky draw prizes (budget) Freebies (Budget)
  26. Photo of the advertisement in newspaper
  27. Colourful layout, attract people to read the advertisement Benefits are being highlighted, will encourage people to read on and be interested The highlight of the newspaper adv is our first Islamic credit card
  28. Paste it around Polytechnic…..
  29. The posters will be pasted around Polytechnic and office building entrance.
  30. Eye catching becos it is pasted at polytechnic and office building where there is human traffic. Paste at polytechnic to attract teenagers to the WQ Islamic 500 and at the office buidling entrance, attract working adults to the Al-wadiah step-up saings and WQ Islamic credit card Attract people’s attention ( Both customers and potential’s customer) Information like email and hotline is available on the website for people to contact if they have any enquires
  31. Website is created specially to promote the new Islamic products Able to track statistics of website (to see popularity)
  32. Attractive as the advertisement is at the top of the bus,people will be attracted by it Whenever the bus stop at traffic light or at bus stop, it will attract people to see the adv Even when vehicle pass by, they will be able to see the adv
  33. Lucky draw prizes (budget) Freebies (Budget)
  34. What we include in the mail: Overview of our new Islamic Products Al-Wadiah Step-Up Savings WQ Islamic Credit Card WQ Islamic 500 How to contact us? do not reply. Log on to our website with their cc or atm card and pin number and use the mail box to compose the message. Terms and Conditions applies
  35. Include all information like roadshow, the products we have, our promotional packages,hotline, website all in there. Send to all customers who have can a/c with us Receive up-to-date information about our new Islamic products Quick & easy with the use of technology Environmental friendly, electronic mail, no use of paper Integration: Inform them about road shows available
  36. Reach out to existing customers, bank officers at the branch will give out brochures to existing customers at the branch when they open a/c or made any Enquiries at the branch Also to potential customers: Give Out brochures outside their branch or at places where there are many people Economies of scale as will be print the brochure in over 100 thousands
  37. With free gifts and lucky draw, would be able to attract people to enquire about our products Through their enquiries, customers can gain awareness about our new Islamic products
  38. Awareness – Roadshow, Newspaper article, Bus advertisement
  39. Lucky draw prizes (budget) Freebies (Budget)
  40. Lucky draw prizes (budget) Freebies (Budget)
  41. Lucky draw prizes (budget) Freebies (Budget)
  42. Lucky draw prizes (budget) Freebies (Budget)
  43. Lucky draw prizes (budget) Freebies (Budget)
  44. Lucky draw prizes (budget) Freebies (Budget)
  45. Lucky draw prizes (budget) Freebies (Budget
  46. Lucky draw prizes (budget) Freebies (Budget)
  47. Lucky draw prizes (budget) Freebies (Budget)
  48. Lucky draw prizes (budget) Freebies (Budget)
  49. Lucky draw prizes (budget) Freebies (Budget
  50. Lucky draw prizes (budget) Freebies (Budget)
  51. DO TERMS AND CONDITION End of slide, link bank’s vision and mission with their marketing strategies Promotional programme- mode of publicity road show?-free gifts, gift packs Presentation way-creative