Contemporary Philippines arts from the region

1. IV. The American Era
(1898–1940)
to the Post-War
Republic (1946–1969)

2. In the American regime, commercial
and advertising arts were integrated
into fine arts curriculum. Moreover,
Americans favored idyllic sceneries and
secular forms of arts Because the
lingua franca of this period was
English, poems and stories from books
were dramatize in classroom, to
facilitate the teaching of the English
language. Unlike, the Spanish, the
Americans passionate thought their
language through an efficient public
school system.

3. In less than a decade, Filipino playwrights began to
write plays in English. In the beginning of the 20th
century, a new urban pattern that pondered the
secular goals of education, health, and governance
emerged. The new patrons of the arts included
Americans who gleaned in governance, education,
business, and tourism. The demand for artists who
could do illustrations in textbooks or graphic design
for product labels thus emerged.
The demand for artists who could do illustrations in textbooks or graphic design for
product labels thus emerged. The inclination towards genre, still life, and portrait
paintings persisted. Landscapes, on the other hand, became cherished as travel
souvenirs, especially those that captured the exotic qualities of Philippine terrain. In
1909, a year after the establishment of the University of the Philippines, its School of
Fine Arts was opened. It also offered a course on commercial design to fulfill the
aforementioned demand. For some time, the academic (a term referring to the kind of
art influenced by European academies) tradition of painting and sculpture in the
manner of Amorsolo and Tolentino prevailed in the art scene.

4. 1. Juan Abad-Tanikalang
Ginto (Golden Chain) (1902)
2. Juan Matapang Cruz-Hindi
ako Patay (lam Not Dead)
1903
3. Aurelio Tolentino Kahapon,
Ngayon at Bukas (Yesterday.
Today and Tomorrow)
Famous Artist during
American era

5. 1. Lino Castillejo
(author)
2. Jesus Araullo
(author)
3. Daniel Burnham
(architect)
– “ A Modern Filipina”
the first Filipino written
in english
– A modern Filipina – He designed Manila
and Baguio

6. 4. William Parsons 5. Thomas Mapua
• Filipino Architect who
designed buildings during this
period.
• Implanted Burnham Plan
– an urban design
employed Neoclassic
Architecture

7. 6. Andrés Luna de
San Pedro
7. Antonio
Toledo
8. Fabian dela
Rosa
Filipino artist
The building he built is:
The crystal arcade, The
circa, and Chapel of the
crucified christ.
Architect
He designed and built the
Manila City Hall,
Department of Tourism
building, and Leyte
provincial capital.
Filipino Painter
His most famous
painting is the
Planting Rice (1921)
and EI kundiman
(1930).

8. 9. Fernado Amorsolo 10. Guillermo Tolentino
National Artist for Sculpture
The sculpture he made is: Oblation (1935),
UP Oblation (1958), Bonifacio Monument
(1933) and he made gold and bronze
medals for the Ramon Magsaysay Award
and made the seal of the Republic of the
Philippines.
He was declared the first National Artist in 1972.
• Romantic painter – Filipina girl, Idyllic
landscapes, historical paintings
• Graphic Artist – The Philippine Readers (book)
and The Independent (newspaper)
• Logo designer – Ginebra San Miguel
His other known work is: The making a Philippine
Flag, dalagang bukid, Sunday morning and going to
town.

9. THE END…