SlideShare a Scribd company logo
Business Model Analysis 
Authors: Chris Dale, Alex Edwards, Brandon Thomson
Agenda 
• Articulate the Value Proposition 
• Specify the Target Segment 
• Determine Competitor 
• Evaluate the Value Chain and Cost Model 
• Evaluate the Value Network 
• Determine the Revenue Model 
• Determine the Critical Success Factors 
• Analysis Grid
Value Proposition 
• Vast network 
– 3,500 flights daily 
– Domestic and international flights 
– New and upgraded airplanes 
• AAdvantage Frequent Flyer Program 
– World’s first and largest
Target Segment 
• Premium Customers 
– Business and International Travelers 
– OneWorld Alliance 
• The “new American” 
– Innovative and Efficient 
– Increased social media presence
Competitors 
• Domestic Carriers 
– Legacy 
– Low-cost leaders 
• International Carriers 
• Substitutes 
– Alternate forms of transportation 
– Advances in technology
Value Chain and Cost Model 
• Inbound logistics 
– Jet fuel 
• Operations 
– Fuel Smart Program 
• Service 
• Procurement 
– Planes 
• Infrastructure
Value Network
Revenue Model 
• Filed for bankruptcy 
– Developed the “new American” 
– Merger with U.S. Airways 
• Negative net income 
– $2.2 billion in restructuring costs 
• Premium Customers
Critical Success Factors 
• Reduce Costs 
– Fuel efficiency 
– Maintenance costs 
• Finances 
– Net-unit revenue 
– Managing debt 
• Sales & Marketing 
– Competitive pricing schemes 
– Social media presence
Analysis Grid 
• Focus on financial position 
– Merger with U.S. Airways 
• Targeting Premium Customers 
– High-profit flights 
Analysis Grid American 
Airlines 
Southwest JetBlue U.S. 
Airways 
Delta 
Airlines 
Value Proposition 3 4 4 4 4 
Target Markets 2 5 3 3 4 
Value Chain Cost 
3 4 4 3 3 
Model 
Value Network 4 3 5 3 5 
Revenue Model 1 5 3 4 3 
Strategy 3 3 5 4 4
Final Notes 
• December 9, 2013 
– Merger with U.S. Airways finalized 
– Set to become the largest airline in the world
Questions or Comments? 
• Contact Information 
– Chris Dale: cdale81@lakers.mercyhurst.edu 
– Alex Edwards: aedwar44@lakers.mercyhurst.edu 
– Brandon Thomson: bthoms45@lakers.mercyhurst.edu

More Related Content

What's hot

Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
Dhananji Jay
 
SWA Case Study Presentation
SWA Case Study PresentationSWA Case Study Presentation
SWA Case Study Presentation
Reisha Bernard
 
Airlines analysis
Airlines analysisAirlines analysis
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
Hamed Jabbari
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
Mir Haris
 
The Story of Emirates Airlines
The Story of Emirates AirlinesThe Story of Emirates Airlines
The Story of Emirates Airlines
Aniruddha Poddar
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
Ming Wei Lu
 
Airline Business Models and Competitive Strategies - virtual simulation course
Airline Business Models and Competitive Strategies - virtual simulation courseAirline Business Models and Competitive Strategies - virtual simulation course
Airline Business Models and Competitive Strategies - virtual simulation course
IATA Training & Development Institute
 
Presentation air arabia
Presentation air arabiaPresentation air arabia
Presentation air arabia
Aditya Deva
 
Jet Airways - Strategy
Jet Airways - StrategyJet Airways - Strategy
Jet Airways - Strategy
Shubha Brota Raha
 
Southwest Airlines complete
Southwest Airlines completeSouthwest Airlines complete
Southwest Airlines complete
guestf30fac
 
Success Secret: Southwest airlines
Success Secret: Southwest airlinesSuccess Secret: Southwest airlines
Success Secret: Southwest airlines
Harsh Narula
 
Southwest airlines 4 p report
Southwest airlines 4 p reportSouthwest airlines 4 p report
Southwest airlines 4 p report
Nancy K
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
MazharAli708066
 
Strategic Management: Spicejet Project
Strategic Management: Spicejet ProjectStrategic Management: Spicejet Project
Strategic Management: Spicejet Project
Spartanski
 
Ancillary Revenue as a Business Strategy at Ryanair
Ancillary Revenue as a Business Strategy at RyanairAncillary Revenue as a Business Strategy at Ryanair
Ancillary Revenue as a Business Strategy at Ryanair
Magdalena Anna Fas
 
Jet Blue Airways - Strategic Management Case Study
Jet Blue Airways - Strategic Management Case StudyJet Blue Airways - Strategic Management Case Study
Jet Blue Airways - Strategic Management Case Study
salmanchd
 
American Airlines Corporations
American Airlines Corporations American Airlines Corporations
American Airlines Corporations
Mihran Kalaydjian
 
Strategic Analysis - Southwest Airlines Co.
Strategic Analysis - Southwest Airlines Co.Strategic Analysis - Southwest Airlines Co.
Strategic Analysis - Southwest Airlines Co.
Shekera Alvarado
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
Prasant Patro
 

What's hot (20)

Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
 
SWA Case Study Presentation
SWA Case Study PresentationSWA Case Study Presentation
SWA Case Study Presentation
 
Airlines analysis
Airlines analysisAirlines analysis
Airlines analysis
 
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
 
The Story of Emirates Airlines
The Story of Emirates AirlinesThe Story of Emirates Airlines
The Story of Emirates Airlines
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
 
Airline Business Models and Competitive Strategies - virtual simulation course
Airline Business Models and Competitive Strategies - virtual simulation courseAirline Business Models and Competitive Strategies - virtual simulation course
Airline Business Models and Competitive Strategies - virtual simulation course
 
Presentation air arabia
Presentation air arabiaPresentation air arabia
Presentation air arabia
 
Jet Airways - Strategy
Jet Airways - StrategyJet Airways - Strategy
Jet Airways - Strategy
 
Southwest Airlines complete
Southwest Airlines completeSouthwest Airlines complete
Southwest Airlines complete
 
Success Secret: Southwest airlines
Success Secret: Southwest airlinesSuccess Secret: Southwest airlines
Success Secret: Southwest airlines
 
Southwest airlines 4 p report
Southwest airlines 4 p reportSouthwest airlines 4 p report
Southwest airlines 4 p report
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
 
Strategic Management: Spicejet Project
Strategic Management: Spicejet ProjectStrategic Management: Spicejet Project
Strategic Management: Spicejet Project
 
Ancillary Revenue as a Business Strategy at Ryanair
Ancillary Revenue as a Business Strategy at RyanairAncillary Revenue as a Business Strategy at Ryanair
Ancillary Revenue as a Business Strategy at Ryanair
 
Jet Blue Airways - Strategic Management Case Study
Jet Blue Airways - Strategic Management Case StudyJet Blue Airways - Strategic Management Case Study
Jet Blue Airways - Strategic Management Case Study
 
American Airlines Corporations
American Airlines Corporations American Airlines Corporations
American Airlines Corporations
 
Strategic Analysis - Southwest Airlines Co.
Strategic Analysis - Southwest Airlines Co.Strategic Analysis - Southwest Airlines Co.
Strategic Analysis - Southwest Airlines Co.
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
 

Viewers also liked

Air Cargo Marketing
Air Cargo MarketingAir Cargo Marketing
Air Cargo Marketing
Tanade Sirinumas
 
When One Business Model Isn't Enough: LAN Airlines
When One Business Model Isn't Enough: LAN AirlinesWhen One Business Model Isn't Enough: LAN Airlines
When One Business Model Isn't Enough: LAN Airlines
Thanakrit Lersmethasakul
 
American Airlines Merger (Management In Action Case Study)
American Airlines Merger (Management In Action Case Study)American Airlines Merger (Management In Action Case Study)
American Airlines Merger (Management In Action Case Study)
Neil Mathew
 
What's Your Employee Ownership Quotient?
What's Your Employee Ownership Quotient?What's Your Employee Ownership Quotient?
What's Your Employee Ownership Quotient?
powerservice
 
United
UnitedUnited
Analysis United Airlines
Analysis United AirlinesAnalysis United Airlines
Analysis United Airlines
Jeffrey Psotta
 
Layoff
LayoffLayoff
United Airlines Case Study
United Airlines Case StudyUnited Airlines Case Study
United Airlines Case Study
Morgan Marzec
 
Final show united airlines
Final show united airlinesFinal show united airlines
Final show united airlines
Aaron Howell
 

Viewers also liked (9)

Air Cargo Marketing
Air Cargo MarketingAir Cargo Marketing
Air Cargo Marketing
 
When One Business Model Isn't Enough: LAN Airlines
When One Business Model Isn't Enough: LAN AirlinesWhen One Business Model Isn't Enough: LAN Airlines
When One Business Model Isn't Enough: LAN Airlines
 
American Airlines Merger (Management In Action Case Study)
American Airlines Merger (Management In Action Case Study)American Airlines Merger (Management In Action Case Study)
American Airlines Merger (Management In Action Case Study)
 
What's Your Employee Ownership Quotient?
What's Your Employee Ownership Quotient?What's Your Employee Ownership Quotient?
What's Your Employee Ownership Quotient?
 
United
UnitedUnited
United
 
Analysis United Airlines
Analysis United AirlinesAnalysis United Airlines
Analysis United Airlines
 
Layoff
LayoffLayoff
Layoff
 
United Airlines Case Study
United Airlines Case StudyUnited Airlines Case Study
United Airlines Case Study
 
Final show united airlines
Final show united airlinesFinal show united airlines
Final show united airlines
 

Similar to American Airlines Business Model Analysis Presentation

O.m ppt
O.m pptO.m ppt
Airline diagnostics wiki (1)
Airline diagnostics wiki (1)Airline diagnostics wiki (1)
Airline diagnostics wiki (1)
Laura Lopez
 
Alaska Airlines Marketing Plan
Alaska Airlines Marketing PlanAlaska Airlines Marketing Plan
Alaska Airlines Marketing Plan
efpetersen1
 
Sky west presentation
Sky west presentationSky west presentation
Sky west presentation
melembry
 
Michigan Competitive Logistics and Benchmarking
Michigan Competitive Logistics and BenchmarkingMichigan Competitive Logistics and Benchmarking
Michigan Competitive Logistics and Benchmarking
Business Leaders for Michigan
 
DELTA pp (financials revised)
DELTA pp (financials revised)DELTA pp (financials revised)
DELTA pp (financials revised)
Patrick Cary
 
Aer Lingus Strategy Presentation - Final1
Aer Lingus Strategy Presentation - Final1Aer Lingus Strategy Presentation - Final1
Aer Lingus Strategy Presentation - Final1
Douglas Orme - Lynch
 
Ryder Systems Inc
Ryder Systems IncRyder Systems Inc
Ryder Systems Inc
Jeff Shields
 
Airline Marketing Presentation, Fall 09
Airline Marketing Presentation, Fall 09Airline Marketing Presentation, Fall 09
Airline Marketing Presentation, Fall 09
Texas Economics Association
 
American airlines (aa)name new england collegecourse an
American airlines (aa)name new england collegecourse anAmerican airlines (aa)name new england collegecourse an
American airlines (aa)name new england collegecourse an
AASTHA76
 
E-Buniess PPT on Airline Sector with 7Cs
E-Buniess PPT on Airline Sector with 7CsE-Buniess PPT on Airline Sector with 7Cs
E-Buniess PPT on Airline Sector with 7Cs
Mohammad Ali Jinnah University
 
Southwest airlines takes off with better supply chain management
Southwest airlines takes off with better supply chain managementSouthwest airlines takes off with better supply chain management
Southwest airlines takes off with better supply chain management
Nadia Nahar
 
AITPM Risk and Governance
AITPM Risk and GovernanceAITPM Risk and Governance
AITPM Risk and Governance
JumpingJaq
 
PLMA IDSM and Smart Grid - Martinez 2015 rev 3
PLMA IDSM and Smart Grid - Martinez 2015 rev 3PLMA IDSM and Smart Grid - Martinez 2015 rev 3
PLMA IDSM and Smart Grid - Martinez 2015 rev 3
Mark S. Martinez
 
American airlines' value pricing
American airlines' value pricingAmerican airlines' value pricing
American airlines' value pricing
sumeet09
 
Competitive Analysis 2
Competitive Analysis 2Competitive Analysis 2
Competitive Analysis 2
Allie Courtwright
 
Emirates Airline - Strategic SWOT Analysis Review- HBR Case
Emirates Airline - Strategic SWOT Analysis Review- HBR CaseEmirates Airline - Strategic SWOT Analysis Review- HBR Case
Emirates Airline - Strategic SWOT Analysis Review- HBR Case
Siddharth Khandelwal
 
SOUTHWEST AIRLINES Strategic Evaluation
SOUTHWEST AIRLINES Strategic EvaluationSOUTHWEST AIRLINES Strategic Evaluation
SOUTHWEST AIRLINES Strategic Evaluation
SINGHZEE
 
Supply Chain Optimization with TSC
Supply Chain Optimization with TSCSupply Chain Optimization with TSC
Supply Chain Optimization with TSC
steelch1268
 
US Domestic Airline Industry
US Domestic Airline Industry US Domestic Airline Industry
US Domestic Airline Industry
Lacey Claymier
 

Similar to American Airlines Business Model Analysis Presentation (20)

O.m ppt
O.m pptO.m ppt
O.m ppt
 
Airline diagnostics wiki (1)
Airline diagnostics wiki (1)Airline diagnostics wiki (1)
Airline diagnostics wiki (1)
 
Alaska Airlines Marketing Plan
Alaska Airlines Marketing PlanAlaska Airlines Marketing Plan
Alaska Airlines Marketing Plan
 
Sky west presentation
Sky west presentationSky west presentation
Sky west presentation
 
Michigan Competitive Logistics and Benchmarking
Michigan Competitive Logistics and BenchmarkingMichigan Competitive Logistics and Benchmarking
Michigan Competitive Logistics and Benchmarking
 
DELTA pp (financials revised)
DELTA pp (financials revised)DELTA pp (financials revised)
DELTA pp (financials revised)
 
Aer Lingus Strategy Presentation - Final1
Aer Lingus Strategy Presentation - Final1Aer Lingus Strategy Presentation - Final1
Aer Lingus Strategy Presentation - Final1
 
Ryder Systems Inc
Ryder Systems IncRyder Systems Inc
Ryder Systems Inc
 
Airline Marketing Presentation, Fall 09
Airline Marketing Presentation, Fall 09Airline Marketing Presentation, Fall 09
Airline Marketing Presentation, Fall 09
 
American airlines (aa)name new england collegecourse an
American airlines (aa)name new england collegecourse anAmerican airlines (aa)name new england collegecourse an
American airlines (aa)name new england collegecourse an
 
E-Buniess PPT on Airline Sector with 7Cs
E-Buniess PPT on Airline Sector with 7CsE-Buniess PPT on Airline Sector with 7Cs
E-Buniess PPT on Airline Sector with 7Cs
 
Southwest airlines takes off with better supply chain management
Southwest airlines takes off with better supply chain managementSouthwest airlines takes off with better supply chain management
Southwest airlines takes off with better supply chain management
 
AITPM Risk and Governance
AITPM Risk and GovernanceAITPM Risk and Governance
AITPM Risk and Governance
 
PLMA IDSM and Smart Grid - Martinez 2015 rev 3
PLMA IDSM and Smart Grid - Martinez 2015 rev 3PLMA IDSM and Smart Grid - Martinez 2015 rev 3
PLMA IDSM and Smart Grid - Martinez 2015 rev 3
 
American airlines' value pricing
American airlines' value pricingAmerican airlines' value pricing
American airlines' value pricing
 
Competitive Analysis 2
Competitive Analysis 2Competitive Analysis 2
Competitive Analysis 2
 
Emirates Airline - Strategic SWOT Analysis Review- HBR Case
Emirates Airline - Strategic SWOT Analysis Review- HBR CaseEmirates Airline - Strategic SWOT Analysis Review- HBR Case
Emirates Airline - Strategic SWOT Analysis Review- HBR Case
 
SOUTHWEST AIRLINES Strategic Evaluation
SOUTHWEST AIRLINES Strategic EvaluationSOUTHWEST AIRLINES Strategic Evaluation
SOUTHWEST AIRLINES Strategic Evaluation
 
Supply Chain Optimization with TSC
Supply Chain Optimization with TSCSupply Chain Optimization with TSC
Supply Chain Optimization with TSC
 
US Domestic Airline Industry
US Domestic Airline Industry US Domestic Airline Industry
US Domestic Airline Industry
 

More from Brandon Thomson

Hibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive OverviewHibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive Overview
Brandon Thomson
 
Phillips 66 Business Policy & Strategy Presentaiton
Phillips 66 Business Policy & Strategy PresentaitonPhillips 66 Business Policy & Strategy Presentaiton
Phillips 66 Business Policy & Strategy Presentaiton
Brandon Thomson
 
Functional Capability and Resource Analysis Presentation
Functional Capability and Resource Analysis PresentationFunctional Capability and Resource Analysis Presentation
Functional Capability and Resource Analysis Presentation
Brandon Thomson
 
Functional Capability and Resource Analysis Methodology Report
Functional Capability and Resource Analysis Methodology ReportFunctional Capability and Resource Analysis Methodology Report
Functional Capability and Resource Analysis Methodology Report
Brandon Thomson
 
Gillette Market Research Report
Gillette Market Research ReportGillette Market Research Report
Gillette Market Research Report
Brandon Thomson
 
Phillips 66 Business Policy and Strategy Report
Phillips 66 Business Policy and Strategy ReportPhillips 66 Business Policy and Strategy Report
Phillips 66 Business Policy and Strategy Report
Brandon Thomson
 
American Airlines Competitive Intelligence Report
American Airlines Competitive Intelligence ReportAmerican Airlines Competitive Intelligence Report
American Airlines Competitive Intelligence Report
Brandon Thomson
 

More from Brandon Thomson (7)

Hibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive OverviewHibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive Overview
 
Phillips 66 Business Policy & Strategy Presentaiton
Phillips 66 Business Policy & Strategy PresentaitonPhillips 66 Business Policy & Strategy Presentaiton
Phillips 66 Business Policy & Strategy Presentaiton
 
Functional Capability and Resource Analysis Presentation
Functional Capability and Resource Analysis PresentationFunctional Capability and Resource Analysis Presentation
Functional Capability and Resource Analysis Presentation
 
Functional Capability and Resource Analysis Methodology Report
Functional Capability and Resource Analysis Methodology ReportFunctional Capability and Resource Analysis Methodology Report
Functional Capability and Resource Analysis Methodology Report
 
Gillette Market Research Report
Gillette Market Research ReportGillette Market Research Report
Gillette Market Research Report
 
Phillips 66 Business Policy and Strategy Report
Phillips 66 Business Policy and Strategy ReportPhillips 66 Business Policy and Strategy Report
Phillips 66 Business Policy and Strategy Report
 
American Airlines Competitive Intelligence Report
American Airlines Competitive Intelligence ReportAmerican Airlines Competitive Intelligence Report
American Airlines Competitive Intelligence Report
 

Recently uploaded

ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
AndrzejJarynowski
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
xclpvhuk
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
soxrziqu
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
wyddcwye1
 

Recently uploaded (20)

ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
 

American Airlines Business Model Analysis Presentation

  • 1. Business Model Analysis Authors: Chris Dale, Alex Edwards, Brandon Thomson
  • 2. Agenda • Articulate the Value Proposition • Specify the Target Segment • Determine Competitor • Evaluate the Value Chain and Cost Model • Evaluate the Value Network • Determine the Revenue Model • Determine the Critical Success Factors • Analysis Grid
  • 3. Value Proposition • Vast network – 3,500 flights daily – Domestic and international flights – New and upgraded airplanes • AAdvantage Frequent Flyer Program – World’s first and largest
  • 4. Target Segment • Premium Customers – Business and International Travelers – OneWorld Alliance • The “new American” – Innovative and Efficient – Increased social media presence
  • 5. Competitors • Domestic Carriers – Legacy – Low-cost leaders • International Carriers • Substitutes – Alternate forms of transportation – Advances in technology
  • 6. Value Chain and Cost Model • Inbound logistics – Jet fuel • Operations – Fuel Smart Program • Service • Procurement – Planes • Infrastructure
  • 8. Revenue Model • Filed for bankruptcy – Developed the “new American” – Merger with U.S. Airways • Negative net income – $2.2 billion in restructuring costs • Premium Customers
  • 9. Critical Success Factors • Reduce Costs – Fuel efficiency – Maintenance costs • Finances – Net-unit revenue – Managing debt • Sales & Marketing – Competitive pricing schemes – Social media presence
  • 10. Analysis Grid • Focus on financial position – Merger with U.S. Airways • Targeting Premium Customers – High-profit flights Analysis Grid American Airlines Southwest JetBlue U.S. Airways Delta Airlines Value Proposition 3 4 4 4 4 Target Markets 2 5 3 3 4 Value Chain Cost 3 4 4 3 3 Model Value Network 4 3 5 3 5 Revenue Model 1 5 3 4 3 Strategy 3 3 5 4 4
  • 11. Final Notes • December 9, 2013 – Merger with U.S. Airways finalized – Set to become the largest airline in the world
  • 12. Questions or Comments? • Contact Information – Chris Dale: cdale81@lakers.mercyhurst.edu – Alex Edwards: aedwar44@lakers.mercyhurst.edu – Brandon Thomson: bthoms45@lakers.mercyhurst.edu