The document provides a competitive analysis of several companies, including Alaska Airlines, Charter Communications, Colliers International, Moody's Financial, Sunovion, and Wellington Management. For each company, their strengths, weaknesses, opportunities, and threats (SWOT) are analyzed. Their main competitors are also identified.

1. Competitive Analysis:
An inside look at our clients
&
their competitors
June of 2016

2. Getting to know our Clients:

3. • Seventh- largest United States airline (based on passenger
traffic)
• One of the most popular West Coast air carriers
• Type of airline: Major, low-fare, U.S. carrier
• Target group: Middle class/ Upper Class frequent travers and
working business people
• Headquarters are located in Seattle, Washington
• Expanded significantly into several other cities such as,
Nashville and Charlotte and is looking to be flying to Costa
Rica later this year
• Along with its sister airline, Horizon Air, it is owned by Alaska
Air

4. Strengths:
• 7th largest U.S. airline
• Ranked highest customer satisfaction
for 5 consecutive years by J.D. Power &
Association
• Geographic location of Alaska, air travel
is largest form of transportation
Weaknesses:
• Not a member of any airline
Alliance
• More regional, not a strong east
Coast/ international presence
Opportunities:
• Recently acquired Virgin airlines (valued
deal at 4 billion)
• Has ability to expand its California
presence as well as international
• Has opportunity to build on company's
finical performance
• Leverage on association with Starbucks
to provide onboard coffee
Threats:
• Fluctuating demand of air travel by
economy class
• Increase cost of aviation fuel
• Increasing coast of training pilots,
mechanics and flight attendants
S.W.O.T ANAYSIS
Competitors: US Airways, SkyWest, JetBlue

5. • Americas fastest growing T.V., internet and voice company
• Intersection of technology and entertainment
• Target Group: Corporates, executives and urban homes
• Facilitate communications that connect 24 million residential
& business customers in 41 states
• Second largest cable provider in the United states
• Recent transactions with Time Warner and Bright House
Networks

6. Strengths:
• Largest growing T.V., Internet and voice
company
• Leader in internet service with ~2
million residential telephone customers
• 10th largest provider of landline
telephone service
• High customer service with more than
16,000 employees
• High Brand quality
Weaknesses:
• Customer satisfaction: costly bundles
with unwanted channels have driven
away customer, especially those of
the younger generations
• Profitability: Merge from bankruptcy
has yet to delete a full profit
Opportunities:
• Newly signed deal with Time Warner
& Bright House Network will help
support higher top lines and sales will
create wider margins and better
returns
• Charter Spectrum: 2013 announced
rebranding of residential services, any
continued investment into innovating
its services is a positive
Threats:
• Other online services such as Netflix,
Hulu and YouTube have halted cable
providers recently
• Apple rumors of releasing its own
customizable stream offering
• Competes with ILEC’s (incumbent local
exchange carriers) – owns most of local
loops and facilities in a serving area
S.W.O.T ANAYSIS
Competitors: AMC Corporation, Comcast, Cox Communication, AT&T, Verizon Fios

7. • Global leader in commercial real estate services with more
than 16,000 professionals
• Operating in 66 countries
• Executive headquarters is located in Toronto, Ontario
• Global Headquarters are located in Seattle, Washington
• Provide services of real estate occupiers, owners and investors
world wide.
• Named one of the best places to work by Forbes Magazine in
2015
• 2012- 90% of revenue Colliers International revenue was
under single ownership, result of FirstService Corporations
acquisition of The Colliers Business in the United Kingdom and
Ireland

8. S.W.O.T ANAYSIS
Strengths:
• Reduced labor costs
• Large global presence
• Great social media and public press
footprint
Weaknesses:
• Investments in research and
development
• High in labor costs for the training
of professionals with advanced
technology
Opportunities:
• New acquisition with FirstService
Corporation in the united Kingdom
and Ireland
Threats:
• Rising cost of raw materials
• Increase in labor costs
• Difficulty keeping up with such
technology advancements
Competitors: CBRE, JLL, Cushman, Wakefield

9. • Essential component of global capital markets, providing
credit ratings, research, tools and analysis that contribute to
finical markets.
• Seek to measure the expected losses in the even of a default
• Moody’s corporation is a parent company of Moody’s
Investors Service- which provides credit ratings and research
covering debt instruments and securities.
• Revenue of 3.5 Billion dollars in 2015
• ~10,800 employees worldwide in 36 countries
• Provides 2 services:
• Moody’s Investor Service
• Moody’s Analytics

10. Strengths:
• Large global presence
• Large number of employed
professionals
• Multiple services to offer
Weaknesses:
• Large known competitors
• Customer satisfaction- reported
that 90% of Moody’s credit rating
revenue came from issuer fees
Opportunities:
• Expand to more international
countries
• Recalibrated Mexico's national
rating scale- able to make more of
an impact
Threats:
International economic downfalls i.e.
Brazil and Thailand
Competitors: Standard & Poor’s, Fitch Group
S.W.O.T ANAYSIS

11. • Innovate research and development activities for the
betterment of health care and fuller lives of people world
wide
• Has multiple branded medicines
• Known as Sepracor since 1984 up until recent name change to
Sunovion in 2010
• Multi Billion dollar, top-tier pharmaceutical company
• Dual head offices in Tokyo and Osaka, Japan
• ~7,000 employees

12. Strengths:
• Strong research and development
presence in the areas of CNS,
Inflammation/allergy, diabetes and
cardiovascular disease
• High profit ability and revenue
• Skilled workforce
• High growth rate
Weaknesses:
• Tax structure: government
regulations
• High loan rate risks
• Brand portfolio- brand renaming
• Investments in research
development
Opportunity:
• New products and
services/research
• New markets
• New acquisitions
• Growth rates and profitability
Threats:
• Increasing research and technology
costs
• External business risks globally
• Price inflammation
• Financial capacity
Competitors: Cephalon Incorporated, GlaxoSmithKline PLC, Sanofi
S.W.O.T ANAYSIS

13. • Offers comprehensive investment management capabilities
that span over nearly all segments of global capital markets
• Institutional clients in more than 55 countries
• Significant presence and long term track record in nearly all
sectors of the global security markets
• United States: 943 billion dollars of client assets under
management
• 13 offices world wide
• ~210,816 employed professionals

14. Strengths:
• High profitability and revenue
• Great global footprint
• Experienced business units
• High growth rate
Weaknesses:
• Future debt rating
• Investments in research and
development
• Competitive market
Opportunities:
• Global markets
• Income level at consistent increase
• New acquisitions
Threats:
• Rising cost of raw materials
• Price changes
• Government regulations
• External global business risks
• Growing competition and lower
profitability
Competitors: Black Rock, State Street, Bank of New York Mellon
S.W.O.T ANAYSIS

15. Getting to know our Clients
Competition
• Alaska Airlines:
• United States Airways
• SkyWest
• JetBlue
• Charter Communications:
• AMC Corporation
• Comcast
• AT&T
• COX Communication
• Collier International:
• CBRE
• JLL
• Cushman & Wakefield
• Moody’s Financial:
• Standard &Poor’s
• Fitch Group
• Sunovion:
• Cephalon Incorporated
• GlaxoSmithKline
• Sanofi
• Wellington Management:
• Black Rock
• State Street
• Bank of New York Mellon

16. Competitors

17. United States Airways
• Large push to grow inwardly: employed ~7,000 people in 2014
across global operations
• Focus on “Benefits & Beyond”
• Received a perfect score in the Human Rights Campaign in
2015 Corporate Index
• Named one of “Best Places to Work for LGBT Equality” by
Forbes
• American Airlines Group was formed in December of 2013
with closing the merger between American Airlines and US
Airways group
• Promotion for traveling to Cuba and other international travel
destinations for the Summer of 2016

18. United States Airways front page of their website (visited June 14,2016)
Their large push for breaking the Cuba airway barrier
Encouraging travelers to vacation internationally

19. SkyWest
• Partners with the worlds largest network carriers including:
United Airways and Delta Airlines
• Nearly 1,900 flights daily with 209 destinations throughout
North America
• Recently a big push to promote Delta Connection flights to
West Yellowstone Montana for the summer of 2016
SkyWest Press Release : http://www.skywest.com/assets/Uploads/PressReleases/WYS-Summer-Flights.pdf

20. JetBlue
• 3.9 million customers in 2015
• 40 partner airlines whom provide for more travel options:
• British Airways
• Cape Air
• Japan Airways
• SoFly: a social space created by JetBlue to share your best
JetBlue travel tips, pictures and to become inspired to get
away.

21. “Free Flights to Families of
Victims”
• Announced offer on its blog on Monday, June 13th, writing,
“JetBlue is providing free seats on its available flights to/from
Orlando for immediate family and domestic partners of
victims who were killed or injured.
• JetBlue is also waiving charge fees for passengers traveling
to/from Orlando in light of the tragedy.
https://twitter.com/JetBlue/status/742430916232904704/photo/1?ref_src=twsrc%5Etfw

22. 177,000
403
374,000
119,000
559,000
374,000
2.2 Million
185,000
U.S. Airways SkyWest JetBlue Alaska Airlines
Tweets to Followers Graph
Tweets Followers
Alaska Airlines Competitor
Social MediaEvaluation

23. Competitors

24. AMC Corporation
• Thriving for more than 30 years
• Owns AMC, IFC, Sundance Television, WE TV and IFC Films
• Operate BBC American with joint venture with BBC Worldwide
• Global division of AMC National Incorporated
• Asia Pacific
• Central Europe
• United Kingdom
• Latin America

25. Comcast Communications
• 2015- increased revenue by 8.3% and operating cash flow by
7.7%
• Focus on innovation and customer experience
• Added 666,000 customer relations
• 86% year-over-year improvement
• Push for X1 Platform
• “Believe it is the best video product on the markets”
• 30% of their video customers have X1
• Xfinity on Campus
• Cable TV service for college students
• Currently used by 30 different college campuses

26. AT&T
• AT&T have multiple different sponsors they hold including
• Professional Golf
• Celebrating 30 years as the title sponsor of the AT&T Pebble Beach
National Pro-Am in July of 2016
• NCAA Corporate Championships
• Support all 89 sports championships
• Disney
• Collaborating to enhance the experiences of growing Disney guests
• Professional Racing
• USA / Mexico Professional Soccer
• Team USA

27. AT&T tweets to help
Allowing customers to text
“Orlando” to #20222 to donate $10
to the Orlando Regional Medical
Center’s Level One trauma Center to
help with ongoing medical support
needs
Push for safe driving for Fathers
Day in promoting the idea of
saving your text and partnering
with “ItCanWait.com”
https://twitter.com/ATT?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

28. COX Communications
• One of the largest broadband and entertainment companies in
the United States providing advanced digital video, internet,
telephone, home security and automation services over a
Nationwide IP network
• 6 million residences and businesses
• Led industry by committing to deploy Gigabit internet speeds
to all residential customers
• Recognized as the top operator For Women By Women in
Cable Telecommunications
• COX was ranked among Diversity’s Top 50 companies for
Diversity 10 times including the last 9 years

29. COX Communications
• Pushing a new movement called TakeCharge!
• Community outreach program campaign developed by COX
Communications that encourages safe and healthy behavior in
todays digital world.
• Provides valuable tools and information that empowers parents
and caregivers to protect loved ones while getting the most out
of their technology.

30. Charter Communications
CompetitorSocial Media
Evaluation
11,000
472,000
77,000
194
133,000
564,000
132,000
761,000
21,000
26,300
Tweets to Followers Graph
Tweets Followers

31. Competitors

32. CBRE
• 70,000 professional over 60+ countries
• Worlds leading commercial real estate services and
investment company
• 10.9 billion in 2015 revenue
• Fortune 500 since 2008 and ranked 259th in 1026 according to
Forbes Magazine
• Named Americas 15th Best Employer by Forbes in 2016
• Cushman & Wakefield took CBRE’s leading executives making
them vice chairmen of global occupier services

33. JLL
• Rose in ranking to 436 from 478 on the prestigious Fortune
500 list which ranks the 500 largest companies based in the
United States by total revenue for their respective fiscal years
• JLL gross revenue reached a record high of 6 billion in 2015
• More than 280 companies in more than 80 countries
• Global workforce of more than 60,000 professional employees
• 138 billion dollars in sales revenue
• Has a sister investment company called LaSalle Management
which holds 58.3 billion of real estate assets

34. JLL Acquisitions
• Total expansions of JLL’s firm from May 17th to June 8th 2016
• Acquired Merritt & Harris as a way to broaden its project and
development services
• Southern Texas with Travis Commercials
• United Kingdom based property
• Procofin in Finland territory
• Harry & Moore in Kentucky

35. Cushman & Wakefield
• 43,000 professional employees
• 60+ countries
• Recorded 5 billion dollars in revenue in 2015
• Acquisition of the entire share capital of Cogest Retail- a
leading retail services and leasing firm with a portfolio of 51
shopping centers.
• Immediate positive impact on Cushman & Wakefield Southern
European business
• Acquired Oxford Commercial – long term partnership in
Austin, Texas

36. Cushman & Wakefield
• Recently launched their new application
for Apple based products called ‘My C &
W Research’
• Allows access, download and share the
latest market insights and thought
leadership from across Cushman &
Wakefield's global network

37. Collier InternationalCompetitor
Social MediaEvaluation
CBRE JLL Cushman &
Wakefield
Collier
International
4,614
116,000
3,796 7,050
109,000
54,000 50,000
39,900
Tweets to Followers Graph
Tweets Followers

38. Competitors

39. Standard & Poor’s
• 26 offices worldwide
• Cover 99% of the worlds total market capitalization
• Harnesses 135 billion data points a year
• Recorded 47.5 trillion rated debt and 1,400 in credit analysis
Current News:
• McGraw Hill Financial who owns Standard & Poor changed
their 128 year old family name to Standard & Poor.
• Since 2013 their has been a focus shift towards global data
analytics and away from publishing for McGraw Hill. Rebranding
to S&P considering it is the largest rating frim in the world.

40. Standard & Poor
• Standard & Poor Global Website:
• Provides credit ratings, research
and insights essential to driving
growth and transparency
• Current news, articles and other
forms of information are located
on their website
• Often launch videos of their
employed professionals
providing insight on frequently
asked questions and other
current news/information

41. Fitch Group
• Issues rating for ~19,500 banks, financial institutions,
insurance companies, corporations and governments
• 1 of top 3 credit rating agencies in the world
• Dual headquarters in New York City and London
• 50 offices worldwide
• Covers companies and governments in more than 150 nations
• Multiple branches of Fitch Group
• Fitch Ratings
• Fitch Solutions
• Fitch Learning
• BMI Research

42. Fitch Group Social Media Push
• Fitch Group is pushing their different sites of social media:
• ASFMA
• Member of Asia securities industry and Financial Markets Association- an
independent regional trade association.
• Regularly syndicates a selection of their commentary relevant to the
capital markets of Asia
• Glassdoor
• Insight for employees and employers thriving on companies embracing
transparency
• LinkdIn
• Ratings
• Solutions
• Alumni
• SoundCloud
• Utilizing a music based application to launch informational podcasts and
interviews
• WeChat
• Receive Fitch’s latest news in Chinese through WeChat and Sina Weibo

43. Moody’s Financial Competitor
Social Media Evaluation
Standard & Poor Fitch Group Moody's Financial
9,699
106,000
64,000
4,924
104,000
45,500
Chart Title
Tweets followers
Tweets to Followers Graph

44. Competitors

45. Cephalon Incorporated
• Wholly owned subsidiary
of Teva Pharmaceutical
Industries
• Manufactures, markets
and distributes more
than 11 drugs in the
United States
Current News:
• May 28th of 2015
• Provigil drug generated over
475 million dollars in sales
and made up half of
Cephalon’s business but the
FTC stepped in against it and
settled a lawsuit for 1.2
billion dollars
• FTC stepped in in order to
protect consumers from
anti-competitive pay for
delay settlements.

46. GlaxoSmithKline
• 13,00 professional employees in research and development team
• 1st pharmaceutical company to sign up to the AllTrials campaign for
research transparency
• Partnerships:
• Save the Children
• Comic Relief- help catch Malaria
• McLaren- Drive innovation and winning business ideas
• Barclays- help Africa afford health care
• 89 manufacturing sites:
• United States
• United Kingdom
• Belgium
• China
• Distributed 690 million dollars of vaccines around the world
• Currently have 101,000 million people in over 150 countries

47. GlaxoSmithKline
• When visiting the site a survey question will
popup in order to improve the customers
experience by ranking the survey
• Forgoing Improvements:
• 100% of markets now operating the new
Commercial Model: Better attempt to
engage and sell to customers
• Invested 3.1 billion dollars in 2015 to search
to develop new medicines, vaccines and
consumer products
• R&D Event:
• Brings potential new medicines and vaccines
in GSK’s pipeline
• 80% are potential first-class findings

48. Sanofi
• Has ownership over:
• Chattem
• Merial
• Zertive
• Medley
• Genfar
• Winthrop
• Globalpharma
• Organized into 5 global business units:
• Diabetes & Cardiovascular
• General Medicines & Emerging markets
• Sanofi Genzyme
• Sanofi Pasteur and Merial
• Headquarters are in both New York City and Paris, France

49. Sanofi’s Social Push
• Sanofi Le Hub:
• A social website where
people can discover and
connect to the roadmap
for better health
• Large push for their
YouTube channel where
videos are realized with
current news and health
information
• 5,936 subscribers

50. Sunovion Competitor
Social Media Evaluation
0
6,485
2,766 293179
123,000
83,300
5,328
Tweets to Followers Graph
Tweets Followers

51. Competitors

52. Black Rock
• 135+ Investment teams
• 94th out of 100 on the
Fortune 100 list
• 4.6 trillion assets under
managements
• 70+ offices in 30
countries
• Partners:
• AT&T
• Freddie MAC
• Google
• Morgan Stanley
• Merrill Lynch
• Current News:
• Closed purchase interest
with Texas wing Project
• Grandview is jointly owned
by BlackRock and EC&RNA
• First transaction with GE
Energy Financial Services
• Just had Investor day on
June 15th where many
presentations by their
business leaders and
executive employees
where given.

53. State Street
• Responsible for 11% of the worlds assets
• Serve more than 100 markets
• Partnerships:
• Created State Street Global Alliance, LLC with APG- a Dutch
Pension Service
• Boston Finical Data Services
• Elkins/ McSherry
• International Fund Services
• WM Company
• State Street Associates

54. State Street
• Push to Launch their
new State Street Ideas
Application for Apple
products
• Puts out research and
insight for customers
Pensions with Purpose
• Surveyed 400 pension
funds challenge
• An innovative new pension
research study looking to
improve the pensions of all
generations

55. Bank of New York Mellon
• Longest lasting financial firm institution in the world (230
years)
• 100 markets across 35 countries
• 29.1 trillion assets under administration
• 1.6 trillion assets under managements
• Top company for Women in technology
• Awarded Dow Jones Sustainability World Index for the second
year in a row by Anita Bory Institution
• Constantly surveying uses to provide better customer service
and understanding of their services

56. Wellington Management
Competitor Social Media Evaluation
BlackRock State Street Bank of New
york Mellon
Wellington
Management
110,800
5,944 3,296 1,801
288,000
5,944 18,800
681
Tweets to Followers Graph
Tweets Followers

57. Competitive Analysis
for our
Target Accounts