This document discusses software asset management challenges organizations face and how License Optimizer can help solve problems. It mentions increased legal challenges around licensing from court cases. It discusses challenges like legacy applications, application redundancy, and lack of visibility into connected assets. It presents License Optimizer as having capabilities like entitlement management, discovery, normalization, reconciliation, and compliance to provide visibility, optimization, and control over software licensing. Demo sections show how License Optimizer can track Microsoft Office 365 and Oracle licensing usage and ensure compliance.

1. Data Center Licensing with License
Optimizer

2. Secondary Use
Reassignment
Sub-capacity
Passport
Advantage
Client Access
License
Indirect Use
Virtualization
Policies
Secondary Use
Component
Enterprise License
Agreement
Unlimited License
Agreement
Processor
/Resource Value
Unit
Per Processor/
Core

3. 1
2
What are the Software Asset Management
Challenges Organizations Are Facing
Today?
How Does License Optimizer Help Solve These
Problems?

4. Increased Legal Challenges Related to Licensing
Oracle vs. UsedSoft, 2012
“…Europe's top court, which ruled… that
software licenses can be sold on a second-hand
basis, even when the software in question is
downloaded rather than sold on physical media.”
Judgement: UsedSoft
Oracle vs. Mars 2016
“On 16 December 2015, Oracle and Mars
agreed not to proceed with the licensing dispute
going to court, but many of the documents
leading up to the filing for dismissal are available
in the public domain.”
Judgement: Not public
Who is Next?
SAP UK vs. Diageo, March 2017
SAP won,
Indirect use,
Judgement: $? + fines
SAP vs Inbev, May 2017
Named user access through Sales Force
Judgement: $?M estimated

5. What
Inhibits
Innovation?
Legacy
Life Support Apps
Application Redundancy

6. Legacy Data Center
Do you know how
your assets are
connected?

7. Hyperscale Data Centers with Hyperscale Changes

8. Data Center Speed
Rapid Release Containers
Open Source
Process Automation
Request
Tes
t
Validatio
n
Cloud
Staging
Impact Analysis
License check
Virtual Machines
Demand

9. The Unexpected History of Cloud Outages
March 1
AWS
East
Region
“error
code”

11. LEVEL 3:
Shared Service
Service Focused
Data Analysis
Consistent Saving
Data Center Visibility
Charge & Showback
License Mobility
ITSM & ITAM Integrated
Cost
Risk
Time
Quality
LEVEL 1:
Initial
1 or 2 take the lead
Basic Tools
No Process
Basic Policy
No Standardization
Purchasing on Demand
LEVEL 1:
Managed
1 or 2 take the lead
Basic Tools
No Process
Basic Policy
No Standardization
Purchasing on Demand
Cost
Risk
Time
Quality
LEVEL 2:
Managed
Structured Program
Lifecycle
IT Ops Efficiencies
Centralized Procurement
Basic ITSM/CMDB
Refined Refresh &
Disposal
Cost
Risk
Time
Quality
LEVEL 4:
Business Optimized
Business Agility
Predictable Spend
Controlled Risk
Cloud Portability
Real Time Licensing
Project and Portfolio Mgt
Cost
Risk
Time
Quality

12. 1
2
What are the Software Asset Management
Challenges Organizations Are Facing
Today?
How Does License Optimizer Help Solve These
Problems?

13. Essential SAM Tool Capabilities
Entitlement
Contracts,
Licenses,
Maintenance,
Expirations
Discovery
Hardware,
Software,
Virtualization,
Utilization
Normalization &
Reconciliation
Extensive library,
downgrades, upgrades,
transfers, allocations
Compliance
Position

14. Demo

15. ▪ Office 365

16. Microsoft Office 365 Scenario
To demonstrate how liability is calculated for a single user of Office 365 with
multiple installations, and how user subscription licenses are correctly applied
O365 Pro Plus
Installed
O365 Pro Plus
Installed
O365 Pro Plus
Installed
Not In
Use
Not In
Use
O365 E3 User
Subscription
Each user subscription licence
for Office 365 E3 and above
allows up to 5 installations of
Office 365 Professional Plus, per
user
Anthony Arbolino uses 3
machines

17. Microsoft Office 365 Scenario
O365 E3 User
Subscription
Term
Subscription
Term
License Valid for Specific UserSpecific License Metric Applied

18. Microsoft Office 365 Scenario
O365 E3 User
Subscription
License Assigned to Anthony Arbolin

19. Microsoft Office 365 Scenario
Anthony Arbolin is assigned to 3 machines

20. Microsoft Office 365 Scenario
Data Summary > Liabilities tab shows
all 3 installations linked to Anthony
Top-level liability shows that only a
single license is required

21. ▪ Oracle

22. Oracle Scenario
To demonstrate how Oracle data is represented in License Optimizer, including
viewing Options in use, Core Factoring, and Named User Plus liability
Estate Management > Software
Filter ‘Vendors/Products’ for Oracle
Click hyperlinked OSI ‘OSI-35792’
Select ‘Installed Software’ tab

23. Oracle Scenario
Estate Management > Software
Filter ‘Vendors/Products’ for Oracle
Click any hyperlinked Oracle OSI
Click on Virtualization Detail link
Core Factoring is applied
automatically during the
reconciliation process

24. Oracle Scenario
Business Intelligence > Data Summary (Full Reconciliation) > ‘Liabilities’ Tab
Filter ‘Metric’ for ‘Oracle – Named User Plus’
Expand record for further detail, and scroll down to view Software Details
Named User Plus liabilities are calculated per device, based on pre-configured license
minimums

25. Vendor specific licensing – the language….
✓ IBM
✓ Multiple license metrics over diverse product range
✓ PVU – Power Value Units (PVU factor table)
✓ RVU – Resource Value Units
✓ Full Capacity / Sub Capacity (ILMT - IBM License Management Tool)
✓ User and Usage terms
✓ Complex product bundling / suites
✓ Slick contractual structures and mechanisms
✓ Oracle
✓ Processor, Named User Plus and many more..
✓ Core Factor Table (A core or CPU is not a “Processor”!)
✓ Complex licensing policies and rules
✓ Partitioning & virtualisation
✓ Database recovery environments
✓ Revenue hungry – contractual restrictions, Support revenue protection

26. Vendor specific licensing…the language (cont’d.)
✓ Microsoft
✓ Datacenter Optimization, using all current and legacy metrics and rules
✓ Accurate Office 365 licensing per user
✓ Accurate MSDN licensing
✓ Full License mobility
✓ VDI licensing
✓ SAP
✓ ERP, HR, Financials etc. Product “Engines”, multitude of “User” licenses & levels
✓ Specific rules e.g. Indirect Use
✓ Plus others e.g. Business Objects (CPU licensing)
✓ LAW and USMM data analysis and reporting
✓ Contract specific license optimization
✓ Direct and Indirect application access normalization

27. Takeaways
Cloud is still foggy
Ensure discovery is fit for purpose
Don’t reinvent the wheel
Arm yourself before an audit
“True-up = True-down”
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28. Thank you