Mr. Arun Tyagi, GM, Marketing, IndiaMART, shares his expertise and experience on the subject, Product Marketing Strategy with IILM students as a part of guest lecture.
Indiamart started as a directory of websites in Delhi and has grown to connect producers, suppliers, markets, and retailers across India. It provides services like creating websites, selling products, and finding suppliers or dealers. Rather than being an e-commerce site, Indiamart acts as a digital marketplace. Founded by Rajiv Agarwal, it has offices across India and earns revenue through advertisements, subscriptions, and apps. With millions of buyers and suppliers, Indiamart facilitates over $10 billion in business transactions annually.
IndiaMart InterMesh Ltd is an Indian B2B classifieds website founded in 1996. It connects Indian businesses with suppliers and helps SMEs through free and paid digital marketing services. IndiaMart has over 5.5 million listings, 110,000 paid suppliers, and aims to reach ₹2,000 crore revenue by 2020 through its IndiaMart, Tolexo and Procmart businesses and increasing revenue from large brands. Its mission is to deliver value to customers, shareholders, employees and society through a global conglomerate focusing on each business.
This document provides an analysis of the marketing mix used in the e-marketing of Outlook magazines. It discusses the primary and secondary objectives, which include understanding Outlook's digital marketing platform and how it helps with sales, profits and popularity. It also covers an industry overview, Outlook magazine's profile and market share, brand development, pricing, distribution channels, the 7Ps of marketing, segmentation, targeting and positioning. It analyzes Outlook's strengths, weaknesses, opportunities and threats. It also describes the process of converting marketing leads into sales through a funnel approach using e-marketing.
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
How indiamart became rs 250 crore company and leader in b2b marketplace in in...DSIM
What you will find in this case Study?
1) About IndiaMart
2) Idea of B2B Marketplace
3) Business Model
4) Growth and Success Story
5) Marketing Strategy of IndiaMart
6) Social Media Campaigns
This document outlines a 90-day go-to-market action plan with the following steps: 1) identify internal go-to-market activities, beliefs, and priorities; 2) conduct market and customer analysis; 3) conduct competitive analysis; 4) assess findings and options; 5) review conclusions with stakeholders; 6) develop a 12-15 month implementation plan. It provides details on how to execute each step, including developing a universe of potential new markets, evaluating them against criteria, validating top markets with prospects, and prioritizing markets for penetration. The goal is to identify the best go-to-market opportunities and develop scenarios to drive sales and customer penetration.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Indiamart started as a directory of websites in Delhi and has grown to connect producers, suppliers, markets, and retailers across India. It provides services like creating websites, selling products, and finding suppliers or dealers. Rather than being an e-commerce site, Indiamart acts as a digital marketplace. Founded by Rajiv Agarwal, it has offices across India and earns revenue through advertisements, subscriptions, and apps. With millions of buyers and suppliers, Indiamart facilitates over $10 billion in business transactions annually.
IndiaMart InterMesh Ltd is an Indian B2B classifieds website founded in 1996. It connects Indian businesses with suppliers and helps SMEs through free and paid digital marketing services. IndiaMart has over 5.5 million listings, 110,000 paid suppliers, and aims to reach ₹2,000 crore revenue by 2020 through its IndiaMart, Tolexo and Procmart businesses and increasing revenue from large brands. Its mission is to deliver value to customers, shareholders, employees and society through a global conglomerate focusing on each business.
This document provides an analysis of the marketing mix used in the e-marketing of Outlook magazines. It discusses the primary and secondary objectives, which include understanding Outlook's digital marketing platform and how it helps with sales, profits and popularity. It also covers an industry overview, Outlook magazine's profile and market share, brand development, pricing, distribution channels, the 7Ps of marketing, segmentation, targeting and positioning. It analyzes Outlook's strengths, weaknesses, opportunities and threats. It also describes the process of converting marketing leads into sales through a funnel approach using e-marketing.
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
How indiamart became rs 250 crore company and leader in b2b marketplace in in...DSIM
What you will find in this case Study?
1) About IndiaMart
2) Idea of B2B Marketplace
3) Business Model
4) Growth and Success Story
5) Marketing Strategy of IndiaMart
6) Social Media Campaigns
This document outlines a 90-day go-to-market action plan with the following steps: 1) identify internal go-to-market activities, beliefs, and priorities; 2) conduct market and customer analysis; 3) conduct competitive analysis; 4) assess findings and options; 5) review conclusions with stakeholders; 6) develop a 12-15 month implementation plan. It provides details on how to execute each step, including developing a universe of potential new markets, evaluating them against criteria, validating top markets with prospects, and prioritizing markets for penetration. The goal is to identify the best go-to-market opportunities and develop scenarios to drive sales and customer penetration.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
The document outlines IndiaMART's marketing strategy which includes print, radio, television, internet, out of home, social media, events, alliances, and public relations efforts. It promotes their brand across various cities in India like Delhi, Mumbai, Kolkata, Chennai, Jaipur, Bangalore, Hyderabad, Surat, Pune, and Ahmedabad through newspapers, magazines, TV commercials, radio, the internet, social media, activations, alliances and sponsorships. The document also includes summaries of three marketing campaigns.
This document contains a SWOT analysis of the Indian shopping website Myntra. It identifies Myntra's main strengths as its variety of products, sales events, strong brand value and awareness, and offers for first-time customers. Weaknesses include a lack of infrastructure, consumer mindsets, limited advertising, and intense competition. Opportunities exist in selling private labels, partnering with celebrities, and expanding product lines and globally. Main threats are competitors like Amazon and Flipkart, increased competition in the fashion segment, economic fluctuations, and potential issues from being app-only.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document summarizes Snapdeal's efforts to rebuild its brand image after facing challenges. It discusses how Snapdeal rebranded with a new logo and 200 Crore "Unbox Zindagi" campaign to emotionally connect with customers. The rebranding aims to position Snapdeal as representing new opportunities and aspirations for consumers through the products delivered in boxes. Snapdeal vice president Kanika Kalra explains that their products mark progress for India's aspirational consumers by allowing them to explore life's potential upon unboxing milestone purchases.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
This document presents a SWOT analysis of Patanjali Ayurveda Pvt Ltd. It outlines the company's strengths as its affordable yet high quality products, strong branding, innovative leadership, and large retail network. Weaknesses include a lack of standard advertising and lower marketing strategies targeted at younger consumers. Opportunities lie in promoting Indian brands and reducing dependence on foreign products. Threats consist of government regulations, increased taxes, and more competitors entering the market. The document provides an overview of Patanjali's business, products, partnerships, and achievements in becoming a leading FMCG company in India in just five years.
Study on promotional activities of harsha project reportBabasab Patil
The document provides an executive summary and introduction to a study on the promotional activities of Harsha, a consumer goods company. The objectives of the study are to understand the medias Harsha uses, how consumers learn about Harsha, how Harsha satisfies customers, and why consumers prefer Harsha. Key findings include that most consumers learn about Harsha from family/friends, newspapers, or banners. Consumers prefer Harsha for quality products and discounts. Most are dissatisfied with Harsha's discounts, service, prices, and product range. Recommendations include providing better discounts, service, and expanding the product range. The study helped understand Harsha's promotional activities and customers' expectations.
Amway is a direct selling company that was founded in 1959. It launched in India in 1995 and is headquartered in New Delhi. Amway uses direct selling through person-to-person relationships to match consumer needs with its products. Distributors are given free training to help grow their business. Amway launches new products through conferences, videos, and advertisements emphasizing its customer-centric approach. It also uses multi-level marketing by compensating distributors for their own and recruited salespeople's sales. Popular Amway products include Artistry cosmetics and Nutrilite supplements.
This presentation describes the journey of Nithin Kamath, about the problems he was facing in his early career and how he created those problems into a million-dollar idea for his success
After devoting my time and energy to the research about Patanjali Ayurved Limited, I have created this presentation under the guidance of Dr. Deepak R Gupta which includes the 4 Ps of Marketing along with the Segmentation, Targeting, and Positioning is done by the brand. It would be a pleasure if you give some time in watching this presentation and share your valuable feedback in the comment section below.
Presenting, competitor analysis PowerPoint presentation slides. These PPT slides restrain one stage process to overcome your obstacles relating to marketing and competing. Flat designs are provided to have a clear understanding. We have included the topics dealing with identification, trademarks/logos, comparison and positioning based on your accurate data. Competitor ranking, revenue calculation, profit, and moreover, you can use these designs to explain your detailed studies regarding their internal/external portfolio. Market segmentation, competitor's average price per product and their advancing areas, thorough understanding and an attractive presentation can help you excel in your project. Also, you can lay down your ideas concerning, other corporate strategies and social media analysis. Merging these conceptual slides in your PowerPoint presentation will also encourage your company's work ethic proving beneficial. Our planners have incorporated images samples here which can easily be personalized for your fit. Use our, competitor analysis PPT slides in your competitor analysis, competitive intelligence, competitor landscape related presentations to precisely portray your aim. Our Competitor Analysis PowerPoint Presentation Slides are a sure bet. Guaranteed to win against all odds.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
The document outlines a marketing campaign for IKEA's new store location in Waltham, Massachusetts. The campaign will establish an interactive website called MyIKEA that allows students to design dorm rooms and view IKEA furniture options. Social media and brand ambassadors will drive students to MyIKEA to generate buzz. The goal is to create a customer base and increase store traffic by making the shopping and purchasing process engaging and convenient through personalized services on MyIKEA.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This document provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
The document presents a perceptual map of oral care brands created by a marketing group. Through a survey of 114 respondents, they analyzed brands on dimensions of price and satisfaction. Colgate and Sensodyne were found to be top brands with high price and high satisfaction, while Dabar, Closeup and Dant Kranti were second with low price but high satisfaction. Amway and Himalaya had high price but low satisfaction. The map and analysis aim to understand customer perception and positioning to help guide marketing strategy decisions.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
1) Dunzo aims to increase average order value (AOV) by 30-40% to boost profits.
2) The solution proposes purchase flows to guide users through monthly grocery lists, gamification of discounts through progress bars, and strategic delivery charges for low-value orders to encourage bundling.
3) Metrics like AOV, orders per hour, and user-level AOV will measure early impact, while long-term shifts in purchasing behavior will indicate lasting impact.
The document discusses how IndiaMART can help businesses get more buyers, reach new markets, and compete globally on a limited budget through internet trade. It notes the large and growing size of global and Indian B2B e-commerce and lists the benefits of internet trade over other options like trade fairs. IndiaMART promotes businesses through their company and product directories, trade offers, television/radio, magazines, newspapers, online advertising, search engine promotion, industry portals, SME events, trade shows, and PR activities to bring buyers.
What Works in B2B Marketing. Difference Between B2B and B2C Marketing. IndiaMART.com
B2B Marketing : Difference Between B2B and B2C Marketing. And What Works in B2B Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART at NIILM. 4 March 2011.
The document outlines IndiaMART's marketing strategy which includes print, radio, television, internet, out of home, social media, events, alliances, and public relations efforts. It promotes their brand across various cities in India like Delhi, Mumbai, Kolkata, Chennai, Jaipur, Bangalore, Hyderabad, Surat, Pune, and Ahmedabad through newspapers, magazines, TV commercials, radio, the internet, social media, activations, alliances and sponsorships. The document also includes summaries of three marketing campaigns.
This document contains a SWOT analysis of the Indian shopping website Myntra. It identifies Myntra's main strengths as its variety of products, sales events, strong brand value and awareness, and offers for first-time customers. Weaknesses include a lack of infrastructure, consumer mindsets, limited advertising, and intense competition. Opportunities exist in selling private labels, partnering with celebrities, and expanding product lines and globally. Main threats are competitors like Amazon and Flipkart, increased competition in the fashion segment, economic fluctuations, and potential issues from being app-only.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document summarizes Snapdeal's efforts to rebuild its brand image after facing challenges. It discusses how Snapdeal rebranded with a new logo and 200 Crore "Unbox Zindagi" campaign to emotionally connect with customers. The rebranding aims to position Snapdeal as representing new opportunities and aspirations for consumers through the products delivered in boxes. Snapdeal vice president Kanika Kalra explains that their products mark progress for India's aspirational consumers by allowing them to explore life's potential upon unboxing milestone purchases.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
This document presents a SWOT analysis of Patanjali Ayurveda Pvt Ltd. It outlines the company's strengths as its affordable yet high quality products, strong branding, innovative leadership, and large retail network. Weaknesses include a lack of standard advertising and lower marketing strategies targeted at younger consumers. Opportunities lie in promoting Indian brands and reducing dependence on foreign products. Threats consist of government regulations, increased taxes, and more competitors entering the market. The document provides an overview of Patanjali's business, products, partnerships, and achievements in becoming a leading FMCG company in India in just five years.
Study on promotional activities of harsha project reportBabasab Patil
The document provides an executive summary and introduction to a study on the promotional activities of Harsha, a consumer goods company. The objectives of the study are to understand the medias Harsha uses, how consumers learn about Harsha, how Harsha satisfies customers, and why consumers prefer Harsha. Key findings include that most consumers learn about Harsha from family/friends, newspapers, or banners. Consumers prefer Harsha for quality products and discounts. Most are dissatisfied with Harsha's discounts, service, prices, and product range. Recommendations include providing better discounts, service, and expanding the product range. The study helped understand Harsha's promotional activities and customers' expectations.
Amway is a direct selling company that was founded in 1959. It launched in India in 1995 and is headquartered in New Delhi. Amway uses direct selling through person-to-person relationships to match consumer needs with its products. Distributors are given free training to help grow their business. Amway launches new products through conferences, videos, and advertisements emphasizing its customer-centric approach. It also uses multi-level marketing by compensating distributors for their own and recruited salespeople's sales. Popular Amway products include Artistry cosmetics and Nutrilite supplements.
This presentation describes the journey of Nithin Kamath, about the problems he was facing in his early career and how he created those problems into a million-dollar idea for his success
After devoting my time and energy to the research about Patanjali Ayurved Limited, I have created this presentation under the guidance of Dr. Deepak R Gupta which includes the 4 Ps of Marketing along with the Segmentation, Targeting, and Positioning is done by the brand. It would be a pleasure if you give some time in watching this presentation and share your valuable feedback in the comment section below.
Presenting, competitor analysis PowerPoint presentation slides. These PPT slides restrain one stage process to overcome your obstacles relating to marketing and competing. Flat designs are provided to have a clear understanding. We have included the topics dealing with identification, trademarks/logos, comparison and positioning based on your accurate data. Competitor ranking, revenue calculation, profit, and moreover, you can use these designs to explain your detailed studies regarding their internal/external portfolio. Market segmentation, competitor's average price per product and their advancing areas, thorough understanding and an attractive presentation can help you excel in your project. Also, you can lay down your ideas concerning, other corporate strategies and social media analysis. Merging these conceptual slides in your PowerPoint presentation will also encourage your company's work ethic proving beneficial. Our planners have incorporated images samples here which can easily be personalized for your fit. Use our, competitor analysis PPT slides in your competitor analysis, competitive intelligence, competitor landscape related presentations to precisely portray your aim. Our Competitor Analysis PowerPoint Presentation Slides are a sure bet. Guaranteed to win against all odds.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
The document outlines a marketing campaign for IKEA's new store location in Waltham, Massachusetts. The campaign will establish an interactive website called MyIKEA that allows students to design dorm rooms and view IKEA furniture options. Social media and brand ambassadors will drive students to MyIKEA to generate buzz. The goal is to create a customer base and increase store traffic by making the shopping and purchasing process engaging and convenient through personalized services on MyIKEA.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This document provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
The document presents a perceptual map of oral care brands created by a marketing group. Through a survey of 114 respondents, they analyzed brands on dimensions of price and satisfaction. Colgate and Sensodyne were found to be top brands with high price and high satisfaction, while Dabar, Closeup and Dant Kranti were second with low price but high satisfaction. Amway and Himalaya had high price but low satisfaction. The map and analysis aim to understand customer perception and positioning to help guide marketing strategy decisions.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
1) Dunzo aims to increase average order value (AOV) by 30-40% to boost profits.
2) The solution proposes purchase flows to guide users through monthly grocery lists, gamification of discounts through progress bars, and strategic delivery charges for low-value orders to encourage bundling.
3) Metrics like AOV, orders per hour, and user-level AOV will measure early impact, while long-term shifts in purchasing behavior will indicate lasting impact.
The document discusses how IndiaMART can help businesses get more buyers, reach new markets, and compete globally on a limited budget through internet trade. It notes the large and growing size of global and Indian B2B e-commerce and lists the benefits of internet trade over other options like trade fairs. IndiaMART promotes businesses through their company and product directories, trade offers, television/radio, magazines, newspapers, online advertising, search engine promotion, industry portals, SME events, trade shows, and PR activities to bring buyers.
What Works in B2B Marketing. Difference Between B2B and B2C Marketing. IndiaMART.com
B2B Marketing : Difference Between B2B and B2C Marketing. And What Works in B2B Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART at NIILM. 4 March 2011.
Alibaba provides an online business-to-business marketplace where sellers can connect with buyers globally. It offers two platforms, one for Chinese businesses and one for international customers. Registered users can post listings to advertise their products or sourcing needs. Alibaba facilitates communication between buyers and sellers by hosting their listings, allowing users to search and contact each other to exchange information. It also provides tools to enable negotiations between customers.
This document discusses Alibaba.com and its business model. It outlines Alibaba's mission to help small businesses through procurement, sales, marketing, management and financing using technology. It also summarizes Alibaba's timeline and expansion into new areas like mobile commerce and social networking to better serve customers globally.
Alibaba Group aims to be a pioneer in global commerce by building future infrastructure through its unique team. Its mission is to make commerce easy anywhere by operating leading online marketplaces and providing supporting technology and services. Its strategy is to connect global suppliers and buyers to become the world's largest online marketplace in terms of turnover within five years. It analyzes strengths like its leading position and brand popularity against weaknesses like an imitable business model in a SWOT analysis to guide its strategy.
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
I received confirmed buyers from three countries without leaving my office even for a single day. Previously, losing one buyer meant losing 20% of business and growing required spending large sums for global exposure. What was needed was increased product visibility worldwide with low marketing costs and business enquiries from global buyers while focusing on production and existing customers.
Without any doubt Alibaba.com is the leading China’s B2B Portal and Business Directory for small businesses engaged in national trade. If you want more information just visit http://directory.tradeford.com/b2b/
Alibaba Group - Strategic Analysis - OverviewSelf Employed
This is the most comprehensive analysis of growth and competitive strategies of Alibaba Group.
It covers all relevant areas of information like B2B & B2C Services Analysis, Payment & Financial Services Strategy, Key Financials Analysis, Key Metrics & Indicators, Acquisitions & Strategic Investments, Mobile (Commerce) Strategy, Logistics & Delivery Strategy, Competition & Growth Strategy.
This analysis addresses the core questions regarding Alibaba Group:
- What is the current status quo of Alibaba Group in domestic and international markets by main business segment?
- Which growth strategies and competitive strategies can be observed for Alibaba in general and by line of business?
- What are the most promising growth areas for Alibaba Group within the next 3 years?
- What are the competitive strategies in focus areas like payment and financial services, logistics and delivery as well as mobile?
Send us your request at research [AT] digital-quarterly [DOT] com
Just Buy Live is a large-scale e-distributor in India that connects brands directly with retailers. It aims to empower retailers through its mobile platform that provides access to a wide range of brands and products. The platform offers benefits to all participants in the supply chain, including fair pricing, increased margins, and data analytics for brands, and reduced inventory costs and access to financial services for retailers.
Tolexo is an online store for industrial goods located in India. It offers over 100,000 products for businesses including fasteners, tools, safety equipment, and lab supplies. Tolexo aims to be a one-stop shop for all commercial product needs in India. It ensures low prices, secure payments, and delivers products across India with a customer-friendly return policy.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
B2C Consultants is a promotional marketing company that offers below-the-line marketing services like retail merchandising, trade promotions, sampling, and consumer contests. It has 4 years of experience working with major brands. It has a nationwide network and capabilities in conceptualizing, implementing, monitoring, and analyzing promotions and contests. Its strengths include innovative sampling programs and turnkey solutions for all aspects of promotional programs.
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
The document provides an overview of go-to-market strategies and key marketing concepts such as market definition, segmentation, targeting, positioning, and differentiation. It discusses frameworks like SIVA and blue ocean strategy. It also covers essential market research, the sales vs marketing distinction, choosing distribution channels, and zero-cost marketing tools.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
The document provides an overview of key concepts related to developing an effective go-to-market strategy. It discusses defining the target market through segmentation, targeting, and positioning. It also covers differentiating the product, choosing distribution channels, and understanding the broader ecosystem in which customers operate. The document emphasizes the importance of thought leadership and developing a value proposition to effectively communicate the benefits of the product or service.
The document provides an overview of key marketing concepts including:
1) Marketing involves facilitating exchanges between parties where each party has something of value to the other. It can involve the marketing of goods, services, and other offerings.
2) Marketing takes place within environments including micro and macro factors that impact organizations.
3) The marketing mix, also known as the 4Ps, involves decisions around product, price, place, and promotion.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is now about building relationships through dialogue rather than just generating transactions. The summary discusses key digital marketing tactics like search engine optimization, content marketing, social media marketing, email marketing, and more. It also covers the rise of digital consumers and their expectations. Measurement and budgeting for content marketing are also addressed. The document provides a comprehensive overview of digital marketing strategies and best practices.
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
This document discusses advertising, including its definition, key players, functions, and ethics. It defines advertising as a promotional activity aimed at selling products or services to a target audience. The key players in advertising are identified as the advertiser, agency, media, suppliers, and audience. The functions of advertising are described as building awareness, providing information, persuading people, and reinforcing purchases. The document also discusses ethics and truths in Indian advertising, noting standards bodies like ASCI that provide guidelines to ensure truthfulness and avoid misleading or offensive advertising.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is about building relationships through dialogue rather than just generating transactions. The document then outlines key digital marketing strategies like search engine optimization, content marketing, social media marketing, email marketing, and more. It also discusses how to develop content marketing strategies, choose the right social media channels, and consider regulations and measurements for digital marketing efforts. The document provides a high-level introduction to foundational digital marketing concepts.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document provides an introduction to digital marketing concepts through 6 blocks of content. It begins with an introduction by Jesús Moreno and discusses 4 principles for online marketing. The next block defines the 6 basic digital marketing channels: SEO, SEM, display, affiliation, social media, and email marketing. Block 4 emphasizes that developing a strategy is key and explores branding vs performance and push vs pull marketing approaches. Block 5 outlines a 5-step digital marketing plan process including analysis, goals, strategy/tactics, roadmap, and analysis/monitoring. The document concludes by providing a link to an online marketing glossary for reference.
This document provides an overview of digital marketing. It defines marketing and discusses different types of marketing including traditional marketing, digital marketing, inbound marketing, and outbound marketing. It also covers different digital marketing modules like social media marketing, search engine optimization, email marketing, and more. Finally, it discusses why there is a bright future in digital marketing and common job opportunities and sectors in the field.
This document provides an overview of digital marketing presented by Husbi Ahmed, a chief trainer at Digital Marketing Training Lab. The presentation covers key concepts of digital marketing including common online channels, best practices, and examples from Pakistan. It emphasizes that digital marketing involves promoting products and services online using various digital devices and channels in an integrated, multi-channel approach.
The document discusses integrated marketing communications (IMC) and the marketing process. It provides an overview of the key components of the marketing process including product decisions, pricing decisions, distribution channel decisions, promotional decisions, and more. It then discusses topics like market segmentation, target marketing, positioning, advertising, branding, packaging, pricing strategies, and types of distribution channels.
The document discusses brand development for a company seeking a competitive advantage. It outlines a process to define the company's brand identity, positioning, culture, and visual appearance. This includes analyzing perceptions of the company, developing a brand vision and values, ensuring employee alignment, and creating branding materials like logos, websites and advertisements. The goal is to clearly communicate the brand's message and differentiation to stakeholders.
IndiaMART- ET Now Leaders of Tomorrow Awards 2013IndiaMART.com
IndiaMART Leaders of Tomorrow Awards aims at celebrating the success stories and honor entrepreneurs who have transformed stumbling blocks into stepping stones driven by their passion, determination and undying spirit of entrepreneurship. The Awards, in association with ET NOW Business News Channel, has had three successful editions in 2010, 2011 & 2012 and will have its 4th edition this year in 2013. Our process partners, Nielsen in 2010 and E&Y in 2011, 2012 & 2013, ensure complete process compliance and veracity of the data received from nominee MSMEs. The Awards this year will feature 14 categories under which the SMEs will be recognized for their outstanding performance along with 3 special recognition awards selected by Jury
This document lists the locations where IndiaMART conducted an outdoor brand campaign in Delhi in 2011. It includes over 30 areas across Delhi such as Ashram Flyover, Rajouri Garden, Mayur Vihar, ISBT, South Extension, Laxmi Nagar, and others. The campaign involved advertising at major roads, intersections, and metro stretches across the city.
The document summarizes the IndiaMART Leaders of Tomorrow Awards 2010, which recognized Micro, Small and Medium Enterprises (MSMEs) in India. The awards were a collaboration between IndiaMART.com and ET NOW television channel. Categories included agriculture, apparel, automotive, engineering, and more. Over 20,000 nominations were received and assessed by Nielsen India. On November 24th, an eminent jury including Shiv Nadar and Gautam Thapar selected the award winners. The ceremony on December 3rd was attended by over 350 business leaders and the Home Affairs Minister presented awards to the winning MSMEs.
Journey of IndiaMART Leaders of Tomorrow Awards 2010 show on ET NOWIndiaMART.com
The presentation showcases the journey of IndiaMART Leaders of Tomorrow Awards 2010 show so far. Highlights the procedure and some of the featured nominees on the show.
The next generation of marketers. Presentation by Mr. Dinesh Agarwal, Founder...IndiaMART.com
This document discusses how targeted digital marketing has become more important for small and medium enterprises and brands working with reduced budgets. It notes that cost per acquisition and analyzing keywords like a stock analyst are important factors for determining effective digital advertising spends and revenues as both a publisher and advertiser. The document emphasizes the need to consider many nuances when determining where and how to invest in digital marketing.
During an economic downturn in 2001-2002, IndiaMART strengthened its financial position and strategic focus. It made itself financially stable by seizing hiring and reviews while not firing anyone. It also enhanced focus on core competencies, divested non-core products, and transferred resources accordingly. These actions allowed IndiaMART to overtake competition and build robust processes. By 2008, IndiaMART was in a financially strong and strategically solid position to further extend its lead, gain market share, and pursue new opportunities.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Information and Communication Technology in EducationMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
9. Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion
10. Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary