1. MRUGESHA RAUL
I believe successful marketing is like adding soul to a sale. If you believe in a sale consider it sold.
(585) 520-0380 | mmr3350@rit.edu | 220 John Street | Apt. 15305 | Rochester, NY 14623
EDUCATION
New Media Marketing, BS May 2016
Web Design and Development Minor
Rochester Institute of Technology | Rochester, NY
International Baccalaureate Diploma Program (IBDP) May 2011
SVKM International | Mumbai, India
WORK EXPERIENCE
Marketing Intern May – August 2014
Arkadium Inc. | New York, NY
- Conducted intensive competitive research
- Proposed a successful pricing strategy for the mobile game projects.
- Used internal and external dashboards to identify genre specific themes and concepts trends
- Helped analyze quantitative data from A/B tests on paid media
- Designed and presented marketing strategies targeted towards diverse consumers
- Recorded and organized an “Ideas and Themes” internal dashboard using Microsoft Notes to foster
efficient communication between the marketing and art teams
- Improved design, distribution, and content analysis for the company’s biweekly newsletter
- Participated, as part of a multi-disciplinary team, in a 42 hour long Arkadium Game Jam 2014 using
buyer personas
Macy's Student Representative March – May 2014
Fluent Translating Brand for College | R.l.T. Rochester, NY
- Organized engaging events on campus that promoted Macy’s
- Created engaging social media campaign
- Distributed over 1000 promotional collaterals at various clubs and organizations
- Demonstrated accessibility using the Macy's mobile app
- Ran a clothing drive on behalf of Macy’s for the Salvation Army
Administration Assistant May - July 2013
Blossoms Playgroup Nursery and Daycare Center | Mumbai, India
- Organized and coordinated events like parent teacher conferences
- Conducted training sessions on early childhood education
- Designed communication tools such as circulars, emails, and flyers
- Attended inquires and admissions
- Accounted monthly income and outflows
PROJECTS
President August - Present 2014
Women in Business Club | R.l.T. Rochester, NY
- Envision, lead and delegate responsibilities to meet goals that practice the mission and vision of RIT’s
Women In Business Club
- Foster effective communication between the members, mentors, alumni, and E-board members
- Continuously engage in effective listening to meet the needs and demands of the RIT community
- Maintain and improve a professional community of women at RIT
SKILLS & CERTIFICATION
Operating Systems Microsoft Windows Vista/XP/7/8 | Mac OS X
Software Microsoft Office| Adobe Photoshop, Illustrator | HTML | CSS
Developing skills & Interests Google Analytics| HubSpot Certification Mail Chimp| Technology
Concentration in Communications Languages English | Hindi | Marathi | Guajarati