This document outlines a plan to establish an alumni engagement and fundraising program. It discusses establishing a mission and goals, compiling an alumni database, building a team of school/district liaisons, volunteers, and consultants. The document also describes using the program to connect alumni with students, faculty, and each other for networking, mentoring and philanthropic support. With 100,000 alumni, average household giving of $1,872, the program could generate $187 million annually to support faculty, scholarships, programs, facilities and the school's overall margin of excellence. The process involves planning, building the alumni database, and ongoing engagement and fundraising.

1. onAlumni.com
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2. Background
Private
Colleges
Independent
Schools
Public
Universities
11/25
PUBLIC
SCHOOLS
•
Elementary
Middle
High
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3. Perfect Storm
New
Philanthropy
Strategic
Communication
Autonomous
Social
Networking
Advent of the
Conceptual Age
Effective
Technology
Solutions
3

4. Engagement Ladder
P2 - Database Compilation
P2- Data Verification & Enhancement
P2- Alumni Awareness & Interest
P3- Involve & Engage
P3 - Commitment
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5. Steps
Plan Data People Program
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6. Plan
Mission & Goals
Environment & Trends
Team & Stakeholders
Program & Activities
Budget & Resources
Strategy
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7. Data
Data Acquisition
• Collect
• Verify
• Append
Database Management
• Constituent relationship management
• Alumni access
• Online giving portal
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8. People
SCHOOL/DISTRICT
• Liaison & Committee
• Faculty/Staff
• Students
FOUNDATION
• Community Foundation
• School Foundation
• Private Funders
VOLUNTEER
• Class Reps & Officers
• Alumni Assoc. & Boosters
• Parent Organizations
SUPPORT
• Consultant
• Vendors
• Services
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9. Program
• ALUMNI to ALUMNI
– Social – Personal – Professional
• ALUMNI to STUDENTS
– Academics – Education – Career
• ALUMNI to FACULTY
– Mentor – Classroom – Curriculum
• ALUMNI to SCHOOLS
– People – Programs – Capital
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10. Philanthropic Opportunity
Number of Alumni
Average Household Giving
Total Annual Giving
$1,872
?
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11. Philanthropic Opportunity
Number of Alumni
Average Household Giving
Total Annual Giving
100,000
$1,872
$187 million
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12. Margin of Excellence
PEOPLE
Faculty
Development
Scholarships
Fellowships
PROGRAMS
Operations
Endowment
FACILITIES
New Construction
Renovation
Equipment
Landscaping
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13. Process
Phase 1
PLAN
• Mission
• Engagement
• Data
• Team
• Budget
• Timeline
Phase 2
DATA
• Sources
• Scope
• Architecture
• Software
• Verify
• Enhancements
Phase 3
ENGAGE
• Alumni
Engagement
• Database
Management
• Fundraising &
Development
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14. onAlumni.com
GoodWorks Group
Daniel Mansoor – 917.974.2325 – dan@goodworksgroup.com