GovChalA guided system of teaching and learning through
Social Design-Enhanced Education
Community | Data | Analytics
Bob Bradley, M.F.A., Ed.D. (ABD)
5 Talents LLC
Ole Miss Preso
August 9, 2011
Positive Deviance:
best empower the rest
Agenda
• An outlier’s pathway: www.bobbradley.com
• GovChal overview
• Backstory: Prototype
• Thought Experiment: Scenario
• Social Design Ethos/Guided System
• Social Design with TEDxOleMiss:
• Measuring student engagement
• Social Design, Social Enterprise for Education
An Outlier’s Pathway to the Present
• Athens: creative ferment
• Pickens County
• U.Va
• Goucher College
• Howard
• DePaul: Visiting Writer-in-Residence/ Artist
residencies
Pathway, continued…
• Music: Athens, Nashville
• Teaching high school:
• Record Deal
• Management deal
• .com Bubble
Case Study:
Non-traditional learner at
Tennessee State University
• Doctorate
• Project-based Learning: Service learning
• Social Entrepreneurship
• Positive Deviance
• Academic/Education Technology
• Director, Technology Integration
Performance-based outcomes (short-list)
Teacher/Student/Community Engagement through Service Learning:
Improving Teacher Quality and Student Learning through
Project-based, real-world teaching and learning
• Co-founded Center for Service Learning and Civic Engagement:
4.7 mil
• Technology Integration in community: Watkins Park—$650,000
• Co-founded TN Campus Compact
• Engaged Technology: Service Learning and structured reflection
(TNCC/Kendall)
• Social Design: GovChal and TEDxNashville
2004: Web 2.0 Innovations
• Student Projects
– Student content from TSU ENGL 1020 class
(freshmen)
– Mp3s carry all audio content: not just music
downloads.
Web 2.0: User-Generated digital
content for curation/marketing
• four ( now 5!) modes for evolving portfolios:
– Text
– Audio
– Video
– Image
– Apps (convergence for mobile customizations)
Governors’ Challenge:
A serious game for the wicked problem of
networking education
• Supports innovation and implementation through
a convergence of academic technology, engaged
scholarship and social entrepreneurship
• Creates a service-learning, social
entrepreneurship model promoting engaged
scholarship for 21st century economic
development
• If we can grow championship athletes, we can
grow championship scholars!
Governors’ Challenge:
promotes effort to
1. Forgive student debt through validated engaged
service (virtual economy)
2. Improve student retention to graduation
3. Enhance professional development, including
promotion and tenure of faculty and teachers
4. Enhance efforts to raise performance on high
stakes testing
Social Design Enhancement
• Overlay of NCAA athletic model onto
academic enterprise
• Athletic Conferences/outreach builds 50 state
k-12
• Business ‘drafts’ top scholars as NFL/MBL
‘draft’ top athletes
• Validated media for repurposing: marketing,
alumni, instruction, community
Networks of Distribution
• Academic/corporate: Interdisciplinary
challenges guided by 21st Century workforce
needs (corporate partners)
• Creative: intercollegiate Oscars, Grammies,
PBS
• Engagement: Service Learning, Campus
Compact, TED ED, Gates, etc.
Backstory:PrototypetoDate 4years
• No staff, volunteer support
• Budget of salary and $22,500.00 from FedEx
Institute (U of Memphis) and Apple Inc.
 35 colleges with participants
(admin/consulting/creating media/judges)
 220 Judges from 32 colleges, 13 corporations, 6
countries
 103 Media Entries (3 networks) from 20 colleges
 11 Corporate Sponsors
Prototype to Date
• 1.0 –Spring 2007
 State: 5 categories, 1 state, 6 institutions, 25
assets, (12 judges (local NPR Board))
• 2.0 –Spring 2008
 Regional: 6 categories, 3 states, 7 inst., 28
assets, (110 judges, 6 countries)
• 3.0 –Spring 2009
 National: 6 categories, 7 states, 15 inst., 52
assets (60 judges, 4 countries)
Prototype to Date
• 4.0 –Spring 2010
 UVa/ACC 2010: Intramural—17 assets,
50 judges, 10,000.00 budget
 Total of 9 datasets for learning
analytics!!
• 5.0—Fall/Winter 2011=12 ?
Intramural Model:
U of Virginia and ACC
• 17 assets produced
• 50 judges
• $10,000.00 from ACC Innovation (source: bowl
proceeds to all members)
• 2011: UVa/ACC $15,000.00
• Year 3: UVa/ACC $20,000.00
Thought Experiment:
ESPN Commercial
Thought Experiment Scenario
• Scenario
– Student-Faculty media from TSU has been selected
to represent the Ohio Valley Conference in national
media championship modeled on NCAA athletics.
– TSU will face off against the University of Virginia,
representing the ACC and Ole Miss, representing
SEC .
– Challenge: View TSU media and provide
enhancement data for team to prepare for
showdown to a regional audience
Ballad of Birmingham
• Freshmen English Composition Class
• Students composed music for poem
• Secured permissions from estate
• 5000 grant created recording, video, payments
to students
Ballad and Ballot
• http://dmscgovchal.pbworks.com/w/page/42
028921/TBR-eLearning-Social-Design
Social Design Ethos
Community | Data | Analytics
• Self-reporting for improving teacher quality and
student learning
• Validated by a community of trust
• Measure and manage: compounded learning for
persistence to graduation (new funding model)
 Financial literacy measures $
 Weight Watchers measures calories
 Social Design Engaged mobile technology measures
teaching and learning
A Road-Map for Pathways of Improving
Teacher Quality and Student Learning
Project-based, Guided System
• Research (Interdisciplinary)
• Produce (multi-media)
• Enhance*: formative assessment (guided peer
review)
• Publish
*Enhancement = Assessment: Data and Analytics for re-visioning
• Empowering, not punishing.
Initial Steps
1. Research and Design
• Interdisciplinary and/or subject specific
• Craft working problem to explore
• Test null hypothesis for degrees of truth
• Engagement measures for correlations
Project Based Portfolios
• Text
• Audio
• Video
• Image
• Apps
2. Produce Assets
1. Quantitative (0-10):
• Production
• Performance
• Originality
• Content/Knowledge
2. Semantic: ratings
3. Qualitative: Tags, SLOs, Comments (from
prompts)
3.1 Formative Assessment =
Enhancement
3.2 Compute
• Download spreadsheet from Google Docs as Excel
• Distribute data to authors
• Authors follow instructions on data prep:
 Scrub
 Arrange
 Compute (individuals, teams, classes)
 mean/mode  standard deviation
 reliability  other
thought experiment helps set up research design
4. Analyze/Revise
• Build out asset revision with guided
responses
• Incorporate suggestions and data
• State explicitly why (and why not) the data
were used (and how)
• Incorporate SLOs!
5. Publish
• Summative assessment by faculty
• Global web
Deliverables
Outputs:
• Networks of quality, interdisciplinary social media
content for archives, instruction, student portfolios
• Two datasets: formative and summative (pre/post)
• Validated multimedia for portfolios
(student, faculty, department, college, institution,
community)
• SACS solutions
Deliverables
Outputs:
• Computational analysis proficiencies
(STEM)
• Project management proficiencies
• Engagement metrics for analysis
• Research design capacity
• Market-ready, “world of work,” creative
class thought-leaders
Flow of Data/Media
Research
Produce
AssessAnalyze/Revise
Publish
College Level Case Study
TSU College of Education
HPSS
Faculty
Student
EDAD
Faculty
Students
Teaching
and Learning
Faculty
Students
Scaled to University
Data Flow: % of 100% Compliance
College 1 College 2 College 3 College 4 College 5 College 6 College 7
Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO
Chairs Chairs Chairs Chairs Chairs Chairs Chairs
Faculty
Advisory
Board
Faculty
Advisory
Board
Faculty
Advisory
Board
Faculty
Advisory
Board
Faculty
Advisory
Board
Faculty
Advisory
Board
Faculty
Advisory
Board
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Courses:
Faculty/St
udents
Best Flow: Up and Out
Course
Department/Major
College
Social Design Enterprise Engagement
with TEDx model
• Social Design: Enhanced Communication for growing
community, data, analytics
– TEDx
– TEDxNashville: 2009>2010>2011>2012
– TEDxYouth@GreaterNashville: 2010 and 2011
• Hume-Fogg/MBA: public/private engagement
– Enterprise Education:
• Conversations for Education Summit with Gates
Foundation and Brad Gioia of MBA
TEDxOleMiss: Social Design
Make It So!
• 1. TEDxOleMiss: Macro/system
– Network to engage all institutions:
• Colleges/Departments/Majors
• 2. TEDxMississippiED: Institutions: micro/local
– Network to engage all segments with preliminary local
events.
– Select best-of local/micro for system-wide event (macro)
GovChal Engagement Network
(with Campus Compact and TEDx, Gates)
• Provide state and national showcase for best practices
in Engaged Technology (including Service Learning and
Civic Engagement)
• Provide platform for student/faculty/institutional
development of multi-media portfolios, with data and
analytics.
• Network local businesses into engagement partners
Measuring Student and Faculty
Engagement: Common Indicators
Five NSSE Benchmarks
• Level of academic challenge
• Active and collaborative learning
• Student/faculty interaction
• Enriching educational experiences
• Supportive campus environment
http://www.usatoday.com/news/education/nsse.htm?loc=interstitialskip
Thought Experiment Scenario
• Social Design-enhanced Education as Social
Enterprise/Business
• Community | Data | Analytics
• Real-world engagement for real-world 21st
century workforce
Social Design, Social Enterprise
• Foundation (non-profit) for each major/department
– Students learn non-profit, project management,
earn ‘engagement equity’
• Grant writing
• Project Management
• Outreach
• Institute (for-profit) for each major/department
– Top students from foundation work with
faculty/alumni on for-profit ventures in discipline
areas
Positive Deviance

GovChal: Integrating entrepreneurship in education, K-16

  • 1.
    GovChalA guided systemof teaching and learning through Social Design-Enhanced Education Community | Data | Analytics Bob Bradley, M.F.A., Ed.D. (ABD) 5 Talents LLC Ole Miss Preso August 9, 2011
  • 2.
  • 3.
    Agenda • An outlier’spathway: www.bobbradley.com • GovChal overview • Backstory: Prototype • Thought Experiment: Scenario • Social Design Ethos/Guided System • Social Design with TEDxOleMiss: • Measuring student engagement • Social Design, Social Enterprise for Education
  • 4.
    An Outlier’s Pathwayto the Present • Athens: creative ferment • Pickens County • U.Va • Goucher College • Howard • DePaul: Visiting Writer-in-Residence/ Artist residencies
  • 5.
    Pathway, continued… • Music:Athens, Nashville • Teaching high school: • Record Deal • Management deal • .com Bubble
  • 6.
    Case Study: Non-traditional learnerat Tennessee State University • Doctorate • Project-based Learning: Service learning • Social Entrepreneurship • Positive Deviance • Academic/Education Technology • Director, Technology Integration
  • 7.
    Performance-based outcomes (short-list) Teacher/Student/CommunityEngagement through Service Learning: Improving Teacher Quality and Student Learning through Project-based, real-world teaching and learning • Co-founded Center for Service Learning and Civic Engagement: 4.7 mil • Technology Integration in community: Watkins Park—$650,000 • Co-founded TN Campus Compact • Engaged Technology: Service Learning and structured reflection (TNCC/Kendall) • Social Design: GovChal and TEDxNashville
  • 8.
    2004: Web 2.0Innovations • Student Projects – Student content from TSU ENGL 1020 class (freshmen) – Mp3s carry all audio content: not just music downloads.
  • 9.
    Web 2.0: User-Generateddigital content for curation/marketing • four ( now 5!) modes for evolving portfolios: – Text – Audio – Video – Image – Apps (convergence for mobile customizations)
  • 10.
    Governors’ Challenge: A seriousgame for the wicked problem of networking education • Supports innovation and implementation through a convergence of academic technology, engaged scholarship and social entrepreneurship • Creates a service-learning, social entrepreneurship model promoting engaged scholarship for 21st century economic development • If we can grow championship athletes, we can grow championship scholars!
  • 11.
    Governors’ Challenge: promotes effortto 1. Forgive student debt through validated engaged service (virtual economy) 2. Improve student retention to graduation 3. Enhance professional development, including promotion and tenure of faculty and teachers 4. Enhance efforts to raise performance on high stakes testing
  • 12.
    Social Design Enhancement •Overlay of NCAA athletic model onto academic enterprise • Athletic Conferences/outreach builds 50 state k-12 • Business ‘drafts’ top scholars as NFL/MBL ‘draft’ top athletes • Validated media for repurposing: marketing, alumni, instruction, community
  • 13.
    Networks of Distribution •Academic/corporate: Interdisciplinary challenges guided by 21st Century workforce needs (corporate partners) • Creative: intercollegiate Oscars, Grammies, PBS • Engagement: Service Learning, Campus Compact, TED ED, Gates, etc.
  • 14.
    Backstory:PrototypetoDate 4years • Nostaff, volunteer support • Budget of salary and $22,500.00 from FedEx Institute (U of Memphis) and Apple Inc.  35 colleges with participants (admin/consulting/creating media/judges)  220 Judges from 32 colleges, 13 corporations, 6 countries  103 Media Entries (3 networks) from 20 colleges  11 Corporate Sponsors
  • 15.
    Prototype to Date •1.0 –Spring 2007  State: 5 categories, 1 state, 6 institutions, 25 assets, (12 judges (local NPR Board)) • 2.0 –Spring 2008  Regional: 6 categories, 3 states, 7 inst., 28 assets, (110 judges, 6 countries) • 3.0 –Spring 2009  National: 6 categories, 7 states, 15 inst., 52 assets (60 judges, 4 countries)
  • 16.
    Prototype to Date •4.0 –Spring 2010  UVa/ACC 2010: Intramural—17 assets, 50 judges, 10,000.00 budget  Total of 9 datasets for learning analytics!! • 5.0—Fall/Winter 2011=12 ?
  • 17.
    Intramural Model: U ofVirginia and ACC • 17 assets produced • 50 judges • $10,000.00 from ACC Innovation (source: bowl proceeds to all members) • 2011: UVa/ACC $15,000.00 • Year 3: UVa/ACC $20,000.00
  • 18.
  • 19.
    Thought Experiment Scenario •Scenario – Student-Faculty media from TSU has been selected to represent the Ohio Valley Conference in national media championship modeled on NCAA athletics. – TSU will face off against the University of Virginia, representing the ACC and Ole Miss, representing SEC . – Challenge: View TSU media and provide enhancement data for team to prepare for showdown to a regional audience
  • 20.
    Ballad of Birmingham •Freshmen English Composition Class • Students composed music for poem • Secured permissions from estate • 5000 grant created recording, video, payments to students
  • 21.
    Ballad and Ballot •http://dmscgovchal.pbworks.com/w/page/42 028921/TBR-eLearning-Social-Design
  • 22.
    Social Design Ethos Community| Data | Analytics • Self-reporting for improving teacher quality and student learning • Validated by a community of trust • Measure and manage: compounded learning for persistence to graduation (new funding model)  Financial literacy measures $  Weight Watchers measures calories  Social Design Engaged mobile technology measures teaching and learning
  • 23.
    A Road-Map forPathways of Improving Teacher Quality and Student Learning
  • 24.
    Project-based, Guided System •Research (Interdisciplinary) • Produce (multi-media) • Enhance*: formative assessment (guided peer review) • Publish *Enhancement = Assessment: Data and Analytics for re-visioning • Empowering, not punishing.
  • 26.
    Initial Steps 1. Researchand Design • Interdisciplinary and/or subject specific • Craft working problem to explore • Test null hypothesis for degrees of truth • Engagement measures for correlations
  • 27.
    Project Based Portfolios •Text • Audio • Video • Image • Apps 2. Produce Assets
  • 28.
    1. Quantitative (0-10): •Production • Performance • Originality • Content/Knowledge 2. Semantic: ratings 3. Qualitative: Tags, SLOs, Comments (from prompts) 3.1 Formative Assessment = Enhancement
  • 29.
    3.2 Compute • Downloadspreadsheet from Google Docs as Excel • Distribute data to authors • Authors follow instructions on data prep:  Scrub  Arrange  Compute (individuals, teams, classes)  mean/mode  standard deviation  reliability  other thought experiment helps set up research design
  • 30.
    4. Analyze/Revise • Buildout asset revision with guided responses • Incorporate suggestions and data • State explicitly why (and why not) the data were used (and how) • Incorporate SLOs!
  • 31.
    5. Publish • Summativeassessment by faculty • Global web
  • 32.
    Deliverables Outputs: • Networks ofquality, interdisciplinary social media content for archives, instruction, student portfolios • Two datasets: formative and summative (pre/post) • Validated multimedia for portfolios (student, faculty, department, college, institution, community) • SACS solutions
  • 33.
    Deliverables Outputs: • Computational analysisproficiencies (STEM) • Project management proficiencies • Engagement metrics for analysis • Research design capacity • Market-ready, “world of work,” creative class thought-leaders
  • 34.
  • 35.
    College Level CaseStudy TSU College of Education HPSS Faculty Student EDAD Faculty Students Teaching and Learning Faculty Students
  • 36.
    Scaled to University DataFlow: % of 100% Compliance College 1 College 2 College 3 College 4 College 5 College 6 College 7 Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO Dean/CEO Chairs Chairs Chairs Chairs Chairs Chairs Chairs Faculty Advisory Board Faculty Advisory Board Faculty Advisory Board Faculty Advisory Board Faculty Advisory Board Faculty Advisory Board Faculty Advisory Board Courses: Faculty/St udents Courses: Faculty/St udents Courses: Faculty/St udents Courses: Faculty/St udents Courses: Faculty/St udents Courses: Faculty/St udents Courses: Faculty/St udents
  • 37.
    Best Flow: Upand Out Course Department/Major College
  • 38.
    Social Design EnterpriseEngagement with TEDx model • Social Design: Enhanced Communication for growing community, data, analytics – TEDx – TEDxNashville: 2009>2010>2011>2012 – TEDxYouth@GreaterNashville: 2010 and 2011 • Hume-Fogg/MBA: public/private engagement – Enterprise Education: • Conversations for Education Summit with Gates Foundation and Brad Gioia of MBA
  • 39.
    TEDxOleMiss: Social Design MakeIt So! • 1. TEDxOleMiss: Macro/system – Network to engage all institutions: • Colleges/Departments/Majors • 2. TEDxMississippiED: Institutions: micro/local – Network to engage all segments with preliminary local events. – Select best-of local/micro for system-wide event (macro)
  • 40.
    GovChal Engagement Network (withCampus Compact and TEDx, Gates) • Provide state and national showcase for best practices in Engaged Technology (including Service Learning and Civic Engagement) • Provide platform for student/faculty/institutional development of multi-media portfolios, with data and analytics. • Network local businesses into engagement partners
  • 41.
    Measuring Student andFaculty Engagement: Common Indicators Five NSSE Benchmarks • Level of academic challenge • Active and collaborative learning • Student/faculty interaction • Enriching educational experiences • Supportive campus environment http://www.usatoday.com/news/education/nsse.htm?loc=interstitialskip
  • 42.
    Thought Experiment Scenario •Social Design-enhanced Education as Social Enterprise/Business • Community | Data | Analytics • Real-world engagement for real-world 21st century workforce
  • 43.
    Social Design, SocialEnterprise • Foundation (non-profit) for each major/department – Students learn non-profit, project management, earn ‘engagement equity’ • Grant writing • Project Management • Outreach • Institute (for-profit) for each major/department – Top students from foundation work with faculty/alumni on for-profit ventures in discipline areas
  • 44.