The document discusses the enhancement of campus-wide career services through personalized student experiences, driven by community cloud technology. It details project objectives such as consolidating online channels, improving engagement, and providing self-service capabilities, which resulted in significant increases in prospect engagement and retention rates. Additionally, examples from institutions like Penn Foster and Wharton School reveal successful implementations of integrated community experiences for students, faculty, and alumni.

1. Create Personalized Experiences Campus-Wide
Career
Services
Student Apps
Student
ServicesAdvising
Communications
& Engagement
Enrollment
Advancement
& Alumni Relations
Recruiting &
Admissions

2. Constituent Expectations Continue To Rise...
Know Me Guide Me Connect Me Delight Me
✓ ✓ ✓ ✓

3. ...While Today’s Solutions Fall Short
Social MediaPortals and IntranetsStatic Websites
Enables interactive discussions,
but hard to control and not connected
to business processes
Branded, but limited personalization,
and only one-way engagement
Connected to business data and systems,
but not personalized or mobile optimized

4. Community Cloud Provides the Connected Experience

5. Communities Add Value to Every Constituent Experience
ADMISSIONS
COMMUNITY
ALUMNI
COMMUNITY
Onboarding
STUDENT
COMMUNITY
Increase
Yield
One-Stop
Increase Retention,
Satisfaction & Success
Increase
Loyalty
Advising
& Mentoring
Academic &
Co-Curricular
Career Services
Engage from
Applied to Enrolled
FACULTY &
STAFF
COMMUNITY
EXTERNAL
COMMUNITIES
Parents
Corporate Relations
Other Partnerships
Nurture Diverse
Sub-Communities
Networking
Events
Donations
& Volunteering

6. 6
Admissions Community
Penn Foster is a U.S.-based accredited
distance education provider.
Project Objectives
▸ Collapse various online channels and
tools into an aggregated experience
▸ Enable self-service and support
capabilities
▸ Facilitate online collaboration to
decrease employee to student ratio
and reduce operational costs
Results
▸ 200% increase in prospect
engagement
▸ 50% reduction in cases

7. Student Community
The Wharton School replaced a legacy student portal
and many adhoc applications with a re-imagined
student experience powered by Community Cloud.
▸ Provides a Personalized Experience
▸ Centralizes a Student Resources
▸ Enables Self Service
▸ Facilitates Peer to Peer Networking
▸ Closes gaps between existing systems
▸ Solicits student feedback and generate insights

8. Faculty & Staff Community
Algonquin College of Applied Arts and Technology
is a publicly funded English-language college
located in Ottawa, Ontario, Canada
▸ Collaborative community for faculty and staff
▸ Consolidated existing internal portals and
email lists into one integrated experience
▸ Enabled news and events create exposure
and action around campus activities
▸ Created groups for institutional topics and
research
▸ Mobile-responsive design allowed
accessibility across mobile, tablet and
desktop devices

9. 9
Alumni Community
The mission of the Alumni Office and the Alumni
Association is to serve alumni through
programs, benefits and services.
Project Objectives
▸ Migrate from iModules to Salesforce
▸ Aggregate online channels and tools
▸ Drive revenue with integrated ecommerce
store and online donations
▸ Improve event management and
attendance with enhanced features for
paid and free alumni events
▸ Transfer existing website content into
community to simplify user experience