SlideShare a Scribd company logo
Alumni Connect
Rakhi Rana
PGDRM (2008-10)
Campus : Noida
Current Profile: Category Manager
(Tools & Hardware and Pet
Supplies)
Company: Snapdeal
Key Responsibilities:
 Accountable for Top Line and P&L of
Tools & Hardware and Pet Supplies.
 Ownership of GSV growth for 11 Sub-cats in Tools & Hardware and 8 Sub-Categories of
Pet Supplies by assortment building, optimized pricing

 Alliances with Brands and key seller in drafting & executing JBPs(Joint Business Plans),
Inventory management

 Driving promotions and category level themes through various marketing avenues.
Category Health Analytics:- Data driven analysis to derive actionable insights & driving all
key metrics like NMV (Net Merchandise Value), NM( Net Margin), NPS, IPS(Issue per sub-
order), Category Margin, Visits, Conversion, Returns & Cancellations, Customer Complaints,
Seller compensation etc.
The Noteworthy Construction:
-Built the Tools & Hardware from scratch, made it break even with 100x growth in a span of
3 years and attained leadership position in the online industry.
-Grew Pet Supplies 2x in just 5 months with doubled the live assortment nos. from 3k to 6.5k
on portal.
- Led on-site merchandising for thematic campaigns & planned print ads for key product
lines like Drill kits, Pressure Washers, Safe, Bathroom Fixtures of key brands like Bosch, Black
& Decker, Godrej & Hindware. Print ads for such commodity product lines were
unprecedented in the history of ecommerce, which went through fabulous & well
appreciated by all internal & external stakeholders.
- Created & implemented customer decision tree and multi-level navigation for all 19 sub-
cats(11 Tools & HW, 8 Pet supplies), resulted in improving CVR by 50 bps in Tools &HW and
100 bps in Pet Supplies.
• Awards & Recognition: Snapdeal
-Gold Individual Award in 2016 for being business acumen for the GM(General
Merchandise) & Home vertical.
-Jeet ka Junoon Ambassador Award 2015 for outstanding performance during Diwali
Season.
-Young Emerging Business Leader Award 2015
-Awarded for consecutive 3 years with Alchemist Award from 2012 to 2014 for best
performer.
-Have been a part of Snapdeal “Wall of Fame” for sourcing Electronic & Mobiles within 24
hours.
• Corporate Visit: Dubai Gulfood Festival 2011: Cocobery Retail Pvt. Ltd.
-Duration: 7 days
-Location: Dubai, UAE.
-Purpose: Business Development & development of offshore vendors.
-Objectives: to broad base operations in Middle east and consolidate bulk sourcing.
 Earlier Work Experience :

-ASST. MANAGER PROCUREMENT,Infibeam.com
Key Responsibilities: Spearheaded same day buying of Electronics, Fashion & GM

-Started Career at Cocoberry Retail Pvt. Ltd. as Management Trainee for International
&domestic buying.

More Related Content

What's hot

RAFI AHMED SIDDIQUI
RAFI AHMED SIDDIQUIRAFI AHMED SIDDIQUI
RAFI AHMED SIDDIQUI
Rafi Siddiqui
 
Abhishek Mishra New
Abhishek Mishra NewAbhishek Mishra New
Abhishek Mishra New
abhishek mishra
 
updated resume
updated resumeupdated resume
updated resume
Ganesh Singh
 
Gokul Resume
Gokul ResumeGokul Resume
Gokul Resume
gokulnath nallathambi
 
Ahsan Ziaa CV-Update 111116
Ahsan Ziaa CV-Update 111116Ahsan Ziaa CV-Update 111116
Ahsan Ziaa CV-Update 111116
Ahsan Ziaa Warsi
 
Cv of Faysal Amin
Cv of Faysal AminCv of Faysal Amin
Cv of Faysal Amin
Faysal Amin
 
Rajeev_Kalita_CV
Rajeev_Kalita_CVRajeev_Kalita_CV
Rajeev_Kalita_CV
Rajeev Kalita
 
SHANTY CV
SHANTY CVSHANTY CV
SHANTY CV
Shanty Adhikari
 
Leased commercial space for sale in gurgaon delhi-noida
Leased commercial space for sale in gurgaon delhi-noidaLeased commercial space for sale in gurgaon delhi-noida
Leased commercial space for sale in gurgaon delhi-noida
Aniruddha Vyas
 
SOHAIL CV
SOHAIL CVSOHAIL CV
SOHAIL CV
SOHAIL USMAN
 
Sdm assignment 3 zasd
Sdm assignment 3 zasdSdm assignment 3 zasd
Sdm assignment 3 zasd
Shreyansh Singh
 
Urgently required sales engineer at hyderabad
Urgently required sales engineer at hyderabadUrgently required sales engineer at hyderabad
Urgently required sales engineer at hyderabad
vijay oak
 
Harshit Resume (International Marketing)
Harshit Resume (International Marketing)Harshit Resume (International Marketing)
Harshit Resume (International Marketing)
harshitagarwal1987
 
Nitin Goyal CV
Nitin Goyal CVNitin Goyal CV
Nitin Goyal CV
Nitin Goyal
 
Resume - Raja De Ray
Resume - Raja De RayResume - Raja De Ray
Resume - Raja De Ray
Raja De
 
Customer Satisfaction Survey
Customer Satisfaction SurveyCustomer Satisfaction Survey
Customer Satisfaction Survey
OpenCastLabs Consulting
 
Entrepreneurship project business plan template
Entrepreneurship project   business plan templateEntrepreneurship project   business plan template
Entrepreneurship project business plan template
Neelam Dey
 
muhammad-shoaib-rasheed-cv-updated-2 - Copy
muhammad-shoaib-rasheed-cv-updated-2 - Copymuhammad-shoaib-rasheed-cv-updated-2 - Copy
muhammad-shoaib-rasheed-cv-updated-2 - Copy
Muhammad Shoaib
 
Pardeep_Goyal
Pardeep_GoyalPardeep_Goyal
Pardeep_Goyal
Pardeep Goyal
 
Muhammad Shoaib Rasheed CV Updated 2
Muhammad Shoaib Rasheed CV Updated 2Muhammad Shoaib Rasheed CV Updated 2
Muhammad Shoaib Rasheed CV Updated 2
Muhammad Shoaib
 

What's hot (20)

RAFI AHMED SIDDIQUI
RAFI AHMED SIDDIQUIRAFI AHMED SIDDIQUI
RAFI AHMED SIDDIQUI
 
Abhishek Mishra New
Abhishek Mishra NewAbhishek Mishra New
Abhishek Mishra New
 
updated resume
updated resumeupdated resume
updated resume
 
Gokul Resume
Gokul ResumeGokul Resume
Gokul Resume
 
Ahsan Ziaa CV-Update 111116
Ahsan Ziaa CV-Update 111116Ahsan Ziaa CV-Update 111116
Ahsan Ziaa CV-Update 111116
 
Cv of Faysal Amin
Cv of Faysal AminCv of Faysal Amin
Cv of Faysal Amin
 
Rajeev_Kalita_CV
Rajeev_Kalita_CVRajeev_Kalita_CV
Rajeev_Kalita_CV
 
SHANTY CV
SHANTY CVSHANTY CV
SHANTY CV
 
Leased commercial space for sale in gurgaon delhi-noida
Leased commercial space for sale in gurgaon delhi-noidaLeased commercial space for sale in gurgaon delhi-noida
Leased commercial space for sale in gurgaon delhi-noida
 
SOHAIL CV
SOHAIL CVSOHAIL CV
SOHAIL CV
 
Sdm assignment 3 zasd
Sdm assignment 3 zasdSdm assignment 3 zasd
Sdm assignment 3 zasd
 
Urgently required sales engineer at hyderabad
Urgently required sales engineer at hyderabadUrgently required sales engineer at hyderabad
Urgently required sales engineer at hyderabad
 
Harshit Resume (International Marketing)
Harshit Resume (International Marketing)Harshit Resume (International Marketing)
Harshit Resume (International Marketing)
 
Nitin Goyal CV
Nitin Goyal CVNitin Goyal CV
Nitin Goyal CV
 
Resume - Raja De Ray
Resume - Raja De RayResume - Raja De Ray
Resume - Raja De Ray
 
Customer Satisfaction Survey
Customer Satisfaction SurveyCustomer Satisfaction Survey
Customer Satisfaction Survey
 
Entrepreneurship project business plan template
Entrepreneurship project   business plan templateEntrepreneurship project   business plan template
Entrepreneurship project business plan template
 
muhammad-shoaib-rasheed-cv-updated-2 - Copy
muhammad-shoaib-rasheed-cv-updated-2 - Copymuhammad-shoaib-rasheed-cv-updated-2 - Copy
muhammad-shoaib-rasheed-cv-updated-2 - Copy
 
Pardeep_Goyal
Pardeep_GoyalPardeep_Goyal
Pardeep_Goyal
 
Muhammad Shoaib Rasheed CV Updated 2
Muhammad Shoaib Rasheed CV Updated 2Muhammad Shoaib Rasheed CV Updated 2
Muhammad Shoaib Rasheed CV Updated 2
 

Similar to Alumni connect - Rakhi Rana

Pankaj New ver1
Pankaj New ver1Pankaj New ver1
Pankaj New ver1
Pankaj Nagpal
 
DharmeshMehta.Opn
DharmeshMehta.OpnDharmeshMehta.Opn
DharmeshMehta.Opn
Dharmesh Mehta
 
Resume tech 2015
Resume tech 2015Resume tech 2015
Resume tech 2015
ANEES AHMED
 
Resume Tech 2015
Resume Tech 2015Resume Tech 2015
Resume Tech 2015
ANEES AHMED
 
Aditi Arora-Resume 18 oct
Aditi Arora-Resume 18 octAditi Arora-Resume 18 oct
Aditi Arora-Resume 18 oct
Aditi Arora
 
Abhishek Sengupta SAP SD Resume
Abhishek Sengupta SAP SD ResumeAbhishek Sengupta SAP SD Resume
Abhishek Sengupta SAP SD Resume
Abhishek Sengupta
 
Amitabh Chawla.DOC
Amitabh Chawla.DOCAmitabh Chawla.DOC
Amitabh Chawla.DOC
AMITABH CHAWLA
 
Sachin_Patwardhan_Resume
Sachin_Patwardhan_ResumeSachin_Patwardhan_Resume
Sachin_Patwardhan_Resume
Sachin Patwardhan
 
Riddhi Salot_CV New
Riddhi Salot_CV NewRiddhi Salot_CV New
Riddhi Salot_CV New
Riddhi Salot
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
Abhishek Khandelwal
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
Abhishek Khandelwal
 
Resume[1] (2)
Resume[1] (2)Resume[1] (2)
Resume[1] (2)
Murali Krishna
 
Pawan Raheja
Pawan RahejaPawan Raheja
Pawan Raheja
Pawan Raheja
 
PRATIK_L[1]
PRATIK_L[1]PRATIK_L[1]
PRATIK_L[1]
pratik kumar
 
Ashish Gupta
Ashish GuptaAshish Gupta
Ashish Gupta
ashish gupta
 
Resume (1)
Resume (1)Resume (1)
Resume (1)
Manoj Pandey
 
Personal & Profession Profile
Personal & Profession ProfilePersonal & Profession Profile
Personal & Profession Profile
Rajnish Singh
 
Ashish Gupta FineTechnix
Ashish Gupta FineTechnixAshish Gupta FineTechnix
Ashish Gupta FineTechnix
Ashish Gupta
 
Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16
soman bhowmick
 
Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16
soman bhowmick
 

Similar to Alumni connect - Rakhi Rana (20)

Pankaj New ver1
Pankaj New ver1Pankaj New ver1
Pankaj New ver1
 
DharmeshMehta.Opn
DharmeshMehta.OpnDharmeshMehta.Opn
DharmeshMehta.Opn
 
Resume tech 2015
Resume tech 2015Resume tech 2015
Resume tech 2015
 
Resume Tech 2015
Resume Tech 2015Resume Tech 2015
Resume Tech 2015
 
Aditi Arora-Resume 18 oct
Aditi Arora-Resume 18 octAditi Arora-Resume 18 oct
Aditi Arora-Resume 18 oct
 
Abhishek Sengupta SAP SD Resume
Abhishek Sengupta SAP SD ResumeAbhishek Sengupta SAP SD Resume
Abhishek Sengupta SAP SD Resume
 
Amitabh Chawla.DOC
Amitabh Chawla.DOCAmitabh Chawla.DOC
Amitabh Chawla.DOC
 
Sachin_Patwardhan_Resume
Sachin_Patwardhan_ResumeSachin_Patwardhan_Resume
Sachin_Patwardhan_Resume
 
Riddhi Salot_CV New
Riddhi Salot_CV NewRiddhi Salot_CV New
Riddhi Salot_CV New
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Resume[1] (2)
Resume[1] (2)Resume[1] (2)
Resume[1] (2)
 
Pawan Raheja
Pawan RahejaPawan Raheja
Pawan Raheja
 
PRATIK_L[1]
PRATIK_L[1]PRATIK_L[1]
PRATIK_L[1]
 
Ashish Gupta
Ashish GuptaAshish Gupta
Ashish Gupta
 
Resume (1)
Resume (1)Resume (1)
Resume (1)
 
Personal & Profession Profile
Personal & Profession ProfilePersonal & Profession Profile
Personal & Profession Profile
 
Ashish Gupta FineTechnix
Ashish Gupta FineTechnixAshish Gupta FineTechnix
Ashish Gupta FineTechnix
 
Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16
 
Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16Updated resume of soman bhowmick 2k16
Updated resume of soman bhowmick 2k16
 

Recently uploaded

Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
blueshagoo1
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
JomonJoseph58
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
melliereed
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
nitinpv4ai
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
Celine George
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 

Recently uploaded (20)

Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 

Alumni connect - Rakhi Rana

  • 1. Alumni Connect Rakhi Rana PGDRM (2008-10) Campus : Noida Current Profile: Category Manager (Tools & Hardware and Pet Supplies) Company: Snapdeal Key Responsibilities:  Accountable for Top Line and P&L of Tools & Hardware and Pet Supplies.  Ownership of GSV growth for 11 Sub-cats in Tools & Hardware and 8 Sub-Categories of Pet Supplies by assortment building, optimized pricing   Alliances with Brands and key seller in drafting & executing JBPs(Joint Business Plans), Inventory management   Driving promotions and category level themes through various marketing avenues. Category Health Analytics:- Data driven analysis to derive actionable insights & driving all key metrics like NMV (Net Merchandise Value), NM( Net Margin), NPS, IPS(Issue per sub- order), Category Margin, Visits, Conversion, Returns & Cancellations, Customer Complaints, Seller compensation etc. The Noteworthy Construction: -Built the Tools & Hardware from scratch, made it break even with 100x growth in a span of 3 years and attained leadership position in the online industry. -Grew Pet Supplies 2x in just 5 months with doubled the live assortment nos. from 3k to 6.5k on portal. - Led on-site merchandising for thematic campaigns & planned print ads for key product lines like Drill kits, Pressure Washers, Safe, Bathroom Fixtures of key brands like Bosch, Black & Decker, Godrej & Hindware. Print ads for such commodity product lines were
  • 2. unprecedented in the history of ecommerce, which went through fabulous & well appreciated by all internal & external stakeholders. - Created & implemented customer decision tree and multi-level navigation for all 19 sub- cats(11 Tools & HW, 8 Pet supplies), resulted in improving CVR by 50 bps in Tools &HW and 100 bps in Pet Supplies. • Awards & Recognition: Snapdeal -Gold Individual Award in 2016 for being business acumen for the GM(General Merchandise) & Home vertical. -Jeet ka Junoon Ambassador Award 2015 for outstanding performance during Diwali Season. -Young Emerging Business Leader Award 2015 -Awarded for consecutive 3 years with Alchemist Award from 2012 to 2014 for best performer. -Have been a part of Snapdeal “Wall of Fame” for sourcing Electronic & Mobiles within 24 hours. • Corporate Visit: Dubai Gulfood Festival 2011: Cocobery Retail Pvt. Ltd. -Duration: 7 days -Location: Dubai, UAE. -Purpose: Business Development & development of offshore vendors. -Objectives: to broad base operations in Middle east and consolidate bulk sourcing.  Earlier Work Experience :  -ASST. MANAGER PROCUREMENT,Infibeam.com Key Responsibilities: Spearheaded same day buying of Electronics, Fashion & GM  -Started Career at Cocoberry Retail Pvt. Ltd. as Management Trainee for International &domestic buying.