HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Measuring Social Media for Lead GenerationHootsuite
How do we calculate the ROI of social media to understand how it affects the bottom line? Many companies are trying to track sales from social media and find it is not as easy as it looks. And as social marketing budgets increase so too does the need for accountability, putting greater emphases on accurate measurement. Increased budgets indicate that executives recognize there is value in social media, but this faith in social needs to be substantiated by real numbers.
Measuring Social Media for Lead GenerationHootsuite
How do we calculate the ROI of social media to understand how it affects the bottom line? Many companies are trying to track sales from social media and find it is not as easy as it looks. And as social marketing budgets increase so too does the need for accountability, putting greater emphases on accurate measurement. Increased budgets indicate that executives recognize there is value in social media, but this faith in social needs to be substantiated by real numbers.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
People trust word-of-mouth recommendations over brand advertisements. And that's why influencer marketing is disrupting traditional advertising as we know it. In this white paper, you will learn what influencer marketing is and how to run influencer-driven social media campaigns.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
People trust word-of-mouth recommendations over brand advertisements. And that's why influencer marketing is disrupting traditional advertising as we know it. In this white paper, you will learn what influencer marketing is and how to run influencer-driven social media campaigns.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
Audience Insights - Awareness and Perception CMRS Group
One of the main parts for Audience Insight is to track the Awareness & Perception about your brand and industry. We have evaluated the essential elements of a monitoring tool and compared the functions of various tools to track audience awareness. So which tools are the best performers meeting different needs of marketers?
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg
This report is intended primarily for business people who are tasked with understanding,
interpreting, and acting on social data—executives, strategic planners, social strategists,
and marketers. It will outline the key challenges of social data, propose a value-based
framework for social analytics, and recommend clear and pragmatic steps that companies
engaged in social media must follow to ensure they are gaining insights, measuring effectively,
interpreting accurately, and taking appropriate action—both today and in the longer term.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
Estudo desenvolvido pela Awareness falando sobre ROmI (Retorno de investimento de Mídias Sociais) e ROMO (Retorno de objetivos de Marketing Social). Com Funil Social, Social CRM e outras métricas e estratégias interessantes para quem quer começar um trabalho de performance em mídias sociais.
The Hidden Value of a Social Strategy: Social Listening in PracticeBrandwatch
In this whitepaper, we introduce several areas where social intelligence promotes a business’s goals but will never receive attribution for doing so. Specifically, while word-of-mouth recommendations are the most trusted form of marketing, their effects on sales may never be quantified through social alone.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
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https://www.amazon.com/author/amazon.commarlinlsanders
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
welingkar final year presentation
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Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
How world-class product teams are winning in the AI era by CEO and Founder, P...
Measuring Social Media for Brand Awareness
1. 03
Measuring Social Media
for Brand Awareness
By: Nichole Kelly - Social Media Measurement Coach
In Partnership with HootSuite - Social Media Dashboard
www.hootsuite.com www.fullfrontalroi.com
2. 03 Measuring Social
Media for Brand
Awareness
Introduction
Brand Awareness is one of the most commonly cited goals of
marketers today. And because social media is recognized as a cost If you can’t tie your
effective solution for generating Brand Awareness, many marketers brand awareness
saw their social media budgets increase in 2011. Marketing Sherpa e orts to sales,
released a report that showed that 53% of marketers said their revenue and cost, be
budgets in social media went up for 2011. However, delivering a prepared for some
measured result on social media’s true value has proven to be a push back from
challenge. According to a report from Bazaarvoice, 74% of CMOs executives.
agencies committed to delivering Brand Awareness, it is even more — Nichole Kelly
critical to substantiate fees by delivering results. As you build your
measurement strategy, it is important to recognize you may not be on
the same page as your executive team. If your plan is to use a top line
report of social metrics like fans and followers to make your case, be
prepared for some push back; executives are looking for more.
www.hootsuite.com www.fullfrontalroi.com
1
3. Introduction
HootSuite recognized the need for real social metrics and released
the new in the social media
dashboard. This platform provides a new level of insight on how
social media impacts your business. Social Analytics provides metrics
beyond those available anywhere, like fans and followers, and gives
you metrics that help you make better decisions. These include
the number of site visits generated by social media campaigns
and conversion rates from those delivered to your site from social
channels. Combining this data with basic executive measurement
philosophies will provide concrete reports on what is and what isn’t
delivering in your social strategy.
www.hootsuite.com www.fullfrontalroi.com
2
4. 03 Measuring Social
Media for Brand
Awareness
Review of Core
Measurement
Philosophies
An Introduction to Social
Media Measurement with HootSuite and Applying Social Media to the
with your executive team.
In brief, they provided insight on the challenge of showing how social
media delivers value to the bottom line; a very different conversation
from that of social audience growth using the newly created language
of social metrics. To demonstrate the value of social media, you need to
tie results to the commonly used metrics of sales, revenue and cost.
how deep the impact of your Brand Awareness efforts are.
www.hootsuite.com www.fullfrontalroi.com
3
5. 03 Measuring Social
Media for Brand
Awareness
Understanding Where
Brand Awareness Fits
Brand Awareness is a decades-old marketing challenge. It started
Coke, Pepsi, Johnson & Johnson and countless others in hundreds
of different consumer product categories. Brand Awareness is still the
impetus behind much of the advertising we still see on TV today. And
while Brand Awareness was born out of the Business to Consumer
marketing world, it is also a hugely successful initiative for Business to
Business marketers.
, we showed
that Brand Awareness is at the top of the sales funnel and generates
interest at the highest level, providing marketers with an opportunity to
turn Brand Awareness into consumer engagement and ultimately sales.
www.hootsuite.com www.fullfrontalroi.com
4
6. Understanding Where Brand
Awareness Fits
that exist in order to generate more Brand Awareness; public relations
metrics we can use to gauge its impact.
Note: If your company still struggles to connect Brand
Awareness campaigns to sales, you won’t be able to talk in
to measure your performance and demonstrate value.
At the end of the day, your goal is to measure eyeballs. You want to
know how many people you reached and their actions as a direct
result of your efforts. There are four common metrics you can leverage
to tell your story:
Cost Per Impression Cost Per Click
Cost Per Engagement Cost Per Site Visit
www.hootsuite.com www.fullfrontalroi.com
5
7. 03 Measuring Social
Media for Brand
Awareness
Measuring Social
Media Exposure
In order to connect social media to public relations and advertising
you need to establish a set of core metrics across all three marketing
channels. It’s not a perfect comparison, but it will yield data that will
paint an accurate picture of how each channel performs in relation to
the others. In taking a look at the sales funnel again, we see which
achieved with your efforts. Metrics that can be aggregated to create
your total social media exposure number are impressions, fans,
followers, subscribers and any other mass “audience” you have
generated through a social media channel. www.hootsuite.com www.fullfrontalroi.com
6
8. Measuring Social Media Exposure
You can’t necessarily guarantee all of these people saw your
relations and print advertising standpoint this would tie into the
circulation of the publications you were mentioned in and for online
advertising this is shown as a metric for impressions.
Note: Ideally we would be able to measure only those who
actually saw your message. If you don’t have the tools to do
this, then you can estimate based on audience size.
Exposure Test: The language for these metrics will vary across
the different marketing channels. To determine if something is an
exposure metric, ask yourself if a person had the potential to see your
message. If a person took action, like clicking on a link, or ReTweeting
it, the metric should be categorized under engagement not exposure.
TIP: How do you
know if a metric
is exposure or
engagement? Ask
yourself if the user
had to take action
for the metric to be
calculated.
www.hootsuite.com www.fullfrontalroi.com
7
9. 03 Measuring Social
Media for Brand
Awareness
Measuring Social
Media Influence
but it is an important metric in the sales funnel for understanding
that messaging in some way than if they had seen your messaging as
a result of general exposure. These people move down one level in
the funnel.
recommended your product in a blog post you would report this
readers you estimate they typically have in a day. According to
Compete.com, they have 5,008,518 site visitors a month, divided by
an average of 30 days and you would use 166,950 as the number
of estimated impressions for that mention. If they Tweet the article
you would add an additional 2,316,733 potential impressions based
on their number of followers. This level of exposure is more likely to
generate “engagement” which is the next stage in the sales funnel the
category of Brand Awareness metrics. It’s still considered an exposure
your report. www.hootsuite.com www.fullfrontalroi.com
8
10. Measuring Social Media Influence
manually by whoever monitors your social channels. They can
status and then have them measure your audience for mentions
above that threshold when the mention occurs. If you don’t, the
data becomes less reliable as audience size changes over time.
www.hootsuite.com www.fullfrontalroi.com
9
11. 03 Measuring Social
Media for Brand
Awareness
Measuring Social
Media Engagement
Engagement is the last stage in the funnel that relates to Brand
Awareness. These powerful metrics tie social media to audience
action, demonstrating its true value. Additionally, social media offers
so many ways for the audience to engage that aren’t available in
traditional public relations and advertising channels, that it almost
feels unfair to compare them against each other. But that’s where the
beauty of social media really starts to shine through and the ability
social media channel including blogs and include them).
FACEBOOK ENGAGEMENT TWITTER ENGAGEMENT
New Page Likes
Posted Link Clicks Posted Link Clicks
Site Visits Site Visits
Comments Mentions
Content Likes
Photo/Video Views Direct Messages
articles, and letters to the editor about your story if you can get them.
www.hootsuite.com www.fullfrontalroi.com
10
12. 03 Measuring Social
Media for Brand
Awareness
Case Study:
Whistler Blackcomb
To illustrate the above, here is an example from ,
and Paralympic Games. They lead the industry in social media efforts.
Their presence began in 2007 and they have generated over 17,000
followers on Twitter and over 69,000 fans on . Amber
they are using social media,
“Our goal is to drive awareness of Whistler Blackcomb and
generate engagement with our audience. HootSuite helps us
engage with our audience in a consistent way and measure
our results.”
who are responsible for monitoring and engaging in their social media
a combination of traditional marketing channels to drive their audience
including public relations and advertising.
Currently, each member of the marketing team is responsible to
produce reports for their executive team that shows their progress in
driving Brand Awareness and skier visits.
understanding where social media is delivering value to their
organization and reporting is typically done in isolation from other
marketing activities. www.hootsuite.com www.fullfrontalroi.com
11
13. Case Study:
Whistler Blackcomb
found that when shown together it painted a very different picture
from their earlier expectation about performance. As a portion of the
total marketing budget, social media represented slightly over 1%
of budget expenditures. Despite the smaller budget, the analysis
showed that social media supported Brand Awareness efforts by
contributing a 128% lift in the total number of impressions generated
through public relations. That is a huge lift for an effort at the scale of
impact of social media on costs.
revenue and cost. The overall analysis showed that social media Whistler Blackcomb Social
Media Analysis
decreased costs in some of the company’s core metrics. The total
cost per impression decreased by 23%, cost per engagement
Media:
decreased by 82%, and cost per site visit decreased by 86%. Overall
social media improved Brand Awareness efforts by generating close Generated close to 500k different forms
to 500,000 different forms of audience engagement. of engagement from the audience
Generated a 128% lift in total
impressions
These results clearly show how social media is contributing to the
Decreased cost per impressions by 23%
efforts of the entire marketing team. Social media is not an isolated
function within your organization. Establishing cooperation amongst Decreased cost per engagement by 82%
Decreased cost per website visit by 86%
to overall marketing efforts.
www.hootsuite.com www.fullfrontalroi.com
12
14. 03 Measuring Social
Media for Brand
Awareness
Summary
Social media can greatly contribute to your overall Brand
HootSuite Social
and engagement across the entire social web. As our key target Analytics provide a
audiences continue to adapt to social media channels we can new level of insight
leverage our activities to show how we are contributing to public on the impact of
relations and advertising metrics that the company already has a social media on your
history with, giving us a baseline for our analysis. As you build your business, providing
measurement strategy for Brand Awareness take a look at what is deep decision-making
currently being reported to the executive team for public relations and metrics beyond fans
advertising and put social media into the mix to see where you are and followers to help
delivering improvements. you evaluate your
strategies.
This white paper is the third in a series dedicated to understanding
social media measurement. An Introduction to Social Media
Measurement with HootSuite and Applying Social Media to the Sales
Funnel began the series. Stay tuned for future topics: Measuring
Social Media for Lead Generation and Measuring Social Media for
Customer Retention. The entire series will include tutorials for how you
can use HootSuite to accomplish these measurement strategies.
Check out the Full Frontal ROI social media measurement
boot camp course “3 Steps for Measuring Brand
Awareness” with over 33 pages of step by step
instructions, hands-on activities and worksheets at http://
fullfrontalroi.com/social-media-measurement-bootcamp/
www.hootsuite.com www.fullfrontalroi.com
13
15. About HootSuite
How HootSuite Can Help
HootSuite’s new social analytics dashboard can help you get there.
Check out these How-To guides so you can start gathering the
metrics you need to apply these measurement strategies.
01. How-To Integrate Google Analytics and HootSuite
02. How-To Add Google Analytics to your web site
03. How-To Add Goal Tracking and Campaigns to Google Analytics
04.
05.
Free! 30 Day trial of
HootSuite Pro
About HootSuite
Try HootSuite Pro free for 30
HootSuite helps consumer brands, global enterprises, SMBs and days and get unlimited Social
agencies spread messages, monitor conversations and track results Analytics reports. Visit:
http://hootsuite.com/Pro to
across multiple networks from one centralized dashboard.
sign up today.
Using HootSuite’s business focused tool set, teams can Or, book a demo of HootSuite
Enterprise, visit http://
hootsuite.com/enterprise to
or mobile platforms. HootSuite clients track campaign results and fill out a request.
www.hootsuite.com www.fullfrontalroi.com
14
16. About Nichole Kelly
About Nichole Kelly
Nichole Kelly is a social media measurement coach and the publisher
of . After 12 years in corporate marketing creating
accountable marketing teams, she used her talents to create a
systematic way to measure social media and put it into the context of
where it is delivering value to your organization and show bottom-line
they need and with the right language and the right strategy to put the
pieces together, they can deliver results.
About Whistler Blackcomb Nichole Kelly - Social Media Measurement Coach
and Blackcomb are two side-by-side mountains which combined
offer over 200 marked runs, over 8,000 acres of terrain, 14 alpine
bowls, three glaciers, receives on average over 1,090 centimeters
information, visit whistlerblackcomb.com.
www.hootsuite.com www.fullfrontalroi.com
15
17. 01 HOW-
TO
Overview of
Social Reporting
with HootSuite
www.hootsuite.com www.fullfrontalroi.com
18. 01
HOW-TO
Overview of
Social Reporting
with HootSuite
Overview of Social Reporting with HootSuite Social Analytics
HootSuite
It’s important for marketers to show how social media activities are HootSuite’s Social Analytics
capabilities allow businesses and
impacting corporate goals. To answer this need HootSuite launched
organizations to customize social
Custom Social Analytics to track and measure activities across various
media reports and measure all
social networks against website conversions. The reporting suite aspects of social initiatives – from
combines the power of Ow.ly statistics with Google Analytics and granular campaign elements to
an overview of entire campaigns.
Facebook Insights to provide information on almost all social activities
without leaving the HootSuite dashboard. This level of insight provides Social Analytics includes over
marketers with the overviews they need to truly understand the value 30 report metrics – including
of their online efforts. Google Analytics and Facebook
Insights – each of which can be
plugged into dynamic reports to
This How-To guide is one of many that demonstrate the enhanced share with team members, clients
reporting and measurement tools in the HootSuite dashboard. and colleagues on a daily, weekly
or monthly basis.
identifying revenue sources.
To learn more about using
Within HootSuite’s native Social Analytics Reports you can select the HootSuite Social Analytics,
including how to access the
pre-made Google Analytics Report Template or plug individual Google
reports from the dashboard, visit
Analytics modules into a custom report. Both give you the statistics http://hootsuite.com/social-
you need to accurately analyze social media engagement against analytics
The following Google Analytics features are built into HootSuite for
organizations to measure and share results without leaving
the dashboard: www.hootsuite.com www.fullfrontalroi.com
1
19. 01
HOW-TO
Overview of
Social Reporting
with HootSuite
Twitter to Web Conversion - Measure the
effectiveness of tactics on the front-line and To find out more about
see immediately which messages resonate integrating Google Analytics
with your campaigns, you can
read our next How -To document
approach accordingly.
entitled How -To Integrate
Google Analytics and HootSuite.
Spark Lines: A statistical overview to
quickly see how campaign elements are
areas that need the most attention.
Learn which areas
produce campaign results so you can geo-
target your outreach. In addition to the Google
Analytics Reports, HootSuite also
provides Ow.ly stats, to show
summary and individual click
statistics from URLs shortened in
Top Content: Measure page view
HootSuite, and Facebook Insights
statistics – including absolute and relative which monitor activity on your
percentages – to determine which content Facebook Page including daily
best attracts audience. “Likes”, posts, demographics and
more. Together, these reports
give you an end-to-end picture of
your social e orts.
Determine which channels
efforts using the Top Referrer report in
Google Analytics.
www.hootsuite.com www.fullfrontalroi.com
2
20. 01
HOW-TO
Overview of
Social Reporting
with HootSuite
About HootSuite
Learn More
There are additional articles available to help your team utilize the HootSuite helps consumer
enhanced features in the HootSuite dashboard: brands, global enterprises, SMBs
and agencies spread messages,
monitor conversations and
Overview of Social Reporting with HootSuite track results across multiple
How-To Add Google Analytics to your Web Site networks from a centralized web
or mobile dashboard.
How-To Add Goal Tracking and Campaigns to Google Analytics
How-To Shorten URLs in HootSuite and Append Campaigns Using the native business-
Creating a Custom Social Analytics Overview Report focused tool set, HootSuite
clients track campaign results
Getting Started and industry trends to rapidly
adjust engagement tactics and
increase social media ROI.
HootSuite has two business-level plans available for teams engaging
in social media campaigns and tactics to improve their business – Pro
More Resources
and Enterprise.
There are a number of ways to
use the advanced, business-
savvy tools in the HootSuite
a demo from an Account Executive. dashboard to translate social
initiatives into results for your
business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which
explore ways these features can
be applied in the workplace.
www.hootsuite.com www.fullfrontalroi.com
3
21. 02 HOW-
TO
Integrate
Google Analytics
and HootSuite
www.hootsuite.com www.fullfrontalroi.com
22. 02
HOW-TO
Integrate
Google Analytics
and HootSuite
The Value of Integrating Google HootSuite Social Analytics
Analytics
Marketers want to understand whether or not social media activities HootSuite’s Social Analytics
capabilities allow businesses and
organizations to customize social
and conversion activities. By integrating Google Analytics into a site’s
media reports and measure all
aspects of social initiatives – from
managers can truly understand how outreach translates into results. granular campaign elements to
an overview of all activities.
This document will demonstrate how you can add Google Analytics to Social Analytics includes over
your website. 30 report metrics – including
Google Analytics and Facebook
Insights – each of which can be
How to Add Google Analytics to Your plugged into dynamic reports to
Website share with team members, clients
and colleagues on a daily, weekly
or monthly basis.
By adding Google Analytics to your website and HootSuite
account using your website’s URL(s) at http://google.com/analytics.
additional resources:
How does campaign tracking work?
How do I tag my links?
1.
www.hootsuite.com www.fullfrontalroi.com
23. 02
HOW-TO
Integrate
Google Analytics
and HootSuite
2. To learn more about using
requesting permission to access your Google account.” Select HootSuite Social Analytics,
including how to access the
reports from the dashboard,
an active Google Analytics account. When you’ve selected the visit http://hootsuite.com/
social-analytics
3.
Now you can access Google Analytics without leaving the HootSuite
dashboard. The next step is to add goal tracking and campaigns.
Overview
of Social Reporting with HootSuite
www.hootsuite.com www.fullfrontalroi.com
24. 02
HOW-TO
Integrate
Google Analytics
and HootSuite
About HootSuite
Learn More
There are additional articles available to help your team utilize the HootSuite helps consumer
enhanced features in HootSuite dashboard: brands, global enterprises, SMBs
and agencies spread messages,
monitor conversations and
Overview of Social Reporting with HootSuite track results across multiple
networks from a centralized web
or mobile dashboard.
Using the native business-
focused tool set, HootSuite
clients track campaign results
Getting Started and industry trends to rapidly
adjust engagement tactics and
increase social media ROI.
in social media campaigns and tactics to improve their business – Pro
More Resources
and Enterprise.
There are a number of ways to
use the advanced, business-
savvy tools in the HootSuite
a demo from an Account Executive. dashboard to translate social
initiatives into results for your
business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which
explore ways these features can
be applied in the workplace.
www.hootsuite.com www.fullfrontalroi.com
25. 03 HOW-
TO
Add Goal Tracking
and Campaigns to
Google Analytics
www.hootsuite.com www.fullfrontalroi.com
26. 03
HOW-TO
Add Goal Tracking
and Campaigns to
Google Analytics
Goal Tracking for End to End HootSuite Social Analytics
Reporting Capability
Show how social activities contribute to corporate goals. By utilizing HootSuite’s Social Analytics
capabilities allow businesses and
the combination of Ow.ly URLs, campaign tracking, Facebook
organizations to customize social
Insights, and Google Analytics you can accurately report on the
media reports and measure all
results of your efforts. To enhance Google Analytics reporting, add aspects of social initiatives – from
granular campaign elements to
an overview of entire campaigns.
converting, giving you an end-to-end view of what is happening to
Social Analytics includes over
30 report metrics – including
How to Add Goal Tracking and Google Analytics and Facebook
Insights – each of which can be
Campaigns to Google Analytics plugged into dynamic reports to
share with team members, clients
Adding Goal tracking to your Google Analytics campaign will provide and colleagues on a daily, weekly
or monthly basis.
accurate conversion numbers from the links you create in HootSuite.
You can track visitors from the source, such as a Tweet or Facebook
Page link, to sign-ups or transactions on your site.
To begin, sign in to your Google Analytics account at http://www.
google.com/analytics/
Remember to enter goal names so you can easily identify each one
in your reports. For more detailed information, visit these Google To learn more about using
Analytics pages: HootSuite Social Analytics,
including how to access the
reports from the dashboard, visit
How do I set up goals and funnels? http://hootsuite.com/social-
How does campaign tracking work? analytics
Here are some recommendations for getting started with Goal Tracking:
1. Decide one of the three types of goals you want: URL Destination,
Time on Site, or Pages/Visit, and add the conversion code to the www.hootsuite.com www.fullfrontalroi.com
pages you’ll be tracking conversions from. 1
27. 03
HOW-TO
Add Goal Tracking
and Campaigns to
Google Analytics
2. For tracking Lead Forms, it’s best to select the thank you page
that follows once customers enter information. This provides
clear conversion numbers because visitors will only land on this
page if they clicked submit. This thank you page will need the
code provided in Google when you set up the goal.
3. To report on drop off, set the goal and put the code on the
landing page as well as the thank you page. This will show you
your funnel, and where you’re losing customers, allowing you to
pinpoint areas and hopefully draw more of your audience further
down the funnel.
Be sure to tag Tweets and status updates with campaign URLs to
Social Analytics.
These are the three levels of variables recommended for social media
Once you’ve completed these steps, add your campaign to your
shortened Ow.ly links using custom parameters for Google Analytics.
To learn more about this step, view our How-To document entitled
How-To Shorten URLs in HootSuite and Append Campaigns.
www.hootsuite.com www.fullfrontalroi.com
2
28. 03
HOW-TO
Add Goal Tracking
and Campaigns to
Google Analytics
About HootSuite
Learn More
There are additional articles available to help your team utilize the HootSuite helps consumer
enhanced features in HootSuite dashboard: brands, global enterprises, SMBs
and agencies spread messages,
monitor conversations and
Overview of Social Reporting with HootSuite track results across multiple
How-To Add Google Analytics to your Web Site networks from a centralized web
or mobile dashboard.
How-To Add Goal Tracking and Campaigns to Google Analytics
How-To Shorten URLs in HootSuite and Append Campaigns Using the native business-
Creating a Custom Social Analytics Overview Report focused tool set, HootSuite
clients track campaign results
Getting Started and industry trends to rapidly
adjust engagement tactics and
increase social media ROI.
HootSuite has two business-level plans available for teams engaging
in social media campaigns and tactics to improve their business – Pro
More Resources
and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for There are a number of ways to
use the advanced, business-
Enterprises or larger teams, visit HootSuite.com/Enterprise to request
savvy tools in the HootSuite
dashboard to translate social
initiatives into results for your
business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which
explore ways these features can
be applied in the workplace.
www.hootsuite.com www.fullfrontalroi.com
3
29. 04 HOW-
TO
Shorten URLs in
HootSuite and Append
Campaign Parameters
www.hootsuite.com www.fullfrontalroi.com
30. 04
HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters
Why Campaign Tracking is Critical to HootSuite Social Analytics
Social Reporting
It’s important to understand how social media campaigns impact HootSuite’s Social Analytics
capabilities allow businesses
company goals. Utilizing the Google Analytics integration with
and organizations to customize
HootSuite will give insight and data on campaign success, from Tweet
social media reports and
to sale. Marketers can add Google Analytics campaign parameters measure all aspects of social
to each custom shortened Ow.ly URL within HootSuite in order to initiatives – from granular
campaign elements to an
determine which social activities are driving web conversions.
overview of all activities.
This How-To guide will demonstrate how to add campaign tracking to The Social Analytic reports
Ow.ly URLs. include over 30 individual
report modules for tracking and
measuring success, including
Shortening URLs in HootSuite free Ow.ly summary stats and
Ow.ly individual click-stats so
you can also see the success of
Short URLs help you share your links within space-constrained
your campaigns using Ow.ly
mediums like Twitter or even email. Plus, by shrinking web addresses, links — HootSuite’s built-in
you can track clicks as well as referral sources and more. URL shortener.
HootSuite has a number of options for shortening URLs which create
a trackable link to learn which follower clicks result in conversions on
your website.
“Ow.ly” is HootSuite’s custom URL shortener and is built into
the dashboard. This means a long web address like: !""#$%%
&'()"!*+,&-#)./'+,01'(%('.)!2&!'3).!).)4can turn into
!""#$%%'50/6%2718.
Along with the easy sharing by any channel, you can learn exactly
how your link was shared, and what results it produced.
www.hootsuite.com www.fullfrontalroi.com
1
31. 04
HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters
Appending URL Parameters
After connecting Google Analytics to HootSuite, you can compare site To learn more about using
HootSuite Social Analytics,
analytics to HootSuite’s social reports at a very granular level using
including how to access the
reports from the dashboard, visit
provide you with three levels of tracking for each URL you shorten. http://hootsuite.com/social-
analytics
Here’s how to add custom URL parameters in HootSuite:
1.
window called, “Add custom URL parameters.”
2. Within this new window, choose to “Select a preset” of which
Google Analytics is already included. Enter in the value for each
unique parameter, including:
utm_source = referral source (i.e. Facebook, Twitter, Linkedin etc.)
utm_medium = the delivery method or social media account(Tweet,
blog post, email, banner ad, or @HootSuite, @HootSuite_Help etc)
utm_campaign = the campaign you’re tracking (e.g. Spring
promotion, new customer discount, or general campaigns like
promotion of others or promotion of self etc.)
3.
very long) URL will shrink to a manageable size, ready for sharing.
Setting up your campaign names is something that should be done
strategically. Ideally you should create a standard methodology for
campaign naming and have a master list that all of your HootSuite
users have access to.
www.hootsuite.com www.fullfrontalroi.com
2
32. 04
HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters
This will prevent different users creating different campaigns for the
same activities and diluting results.
simple A/B testing.
Viewing Reports
Once your parameters are set, the Ow.ly link information will be
tracked in Google Analytics reports as a single line-item for each
custom link. This saves time from manually adding data, and
eliminates guesswork about campaign performance. With this
medium worked best for each campaign. This is a powerful way to
improve your tactics based on your audience’s tendencies.
document
www.hootsuite.com www.fullfrontalroi.com
3
33. 04
HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters
About HootSuite
Learn More
There are additional articles available to help your team utilize the HootSuite helps consumer
enhanced features in HootSuite dashboard: brands, global enterprises, SMBs
and agencies spread messages,
monitor conversations and
Overview of Social Reporting with HootSuite track results across multiple
How-To Add Google Analytics to your Web Site networks from a centralized web
or mobile dashboard.
Using the native business-
focused tool set, HootSuite
clients track campaign results
Getting Started and industry trends to rapidly
adjust engagement tactics and
increase social media ROI.
HootSuite has two business-level plans available for teams engaging
in social media campaigns and tactics to improve their business – Pro
More Resources
and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for There are a number of ways to
use the advanced, business-
Enterprises or larger teams, visit HootSuite.com/Enterprise to request
savvy tools in the HootSuite
a demo from an Account Executive. dashboard to translate social
initiatives into results for your
business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which
explore ways these features can
be applied in the workplace.
www.hootsuite.com www.fullfrontalroi.com
4
34. 05 HOW-
TO
Create A Custom
Social Analytics
Overview Report
www.hootsuite.com www.fullfrontalroi.com
35. 05
HOW-TO
Create A Custom
Social Analytics
Overview Report
The Power of Social Analytics HootSuite Social Analytics
Marketers want to understand how social media efforts impact
HootSuite’s Social Analytics
corporate goals. HootSuite’s Social Analytics provide the data to track capabilities allow businesses
and organizations to customize
resource for the most important metrics by creating a custom report that social media reports and
measure all aspects of social
combines Ow.ly click stats, Facebook Insights, and Google Analytics.
initiatives – from granular
campaign elements to an
This How-To guide is one of many dedicated to teaching you how to overview of all activities.
get the most out of HootSuite.
The Social Analytic reports
include over 30 individual
Creating a Resource for Your Most report modules for tracking and
measuring success, including
Important Metrics free Ow.ly summary stats and
Ow.ly individual click-stats so
Social Analytics includes over 30 report metrics – including Google you can also see the success of
your campaigns using Ow.ly
Analytics and Facebook Insights – each of which can be plugged into
links — HootSuite’s built-in
dynamic reports to share with team members, clients and colleagues URL shortener.
on a daily, weekly or monthly basis.
The greatest advantage of the Social Analytics reporting tools is the
ability to facilitate and streamline reporting actions. By setting up a
custom overview report, you will have a starting point to view all of
changes. Then, by utilizing the deeper report modules, you can dive
when you want to track your campaign results.
www.hootsuite.com www.fullfrontalroi.com
1
36. 05
HOW-TO
Create A Custom
Social Analytics
Overview Report
To learn more about using
!"#$%&&'()*+,-./+(0*"1+.&/2(Start with a HootSuite Social Analytics,
summary of Facebook Page activity during a including how to access the
reports from the dashboard, visit
http://hootsuite.com/social-
users and increase/decrease increments. analytics
!&33&4$5(0/"/+2( Track Twitter follower
64738(93,#'(0/"/+2 Measure the total clicks
from all shortened links sent from a Twitter
01"5'(:,*$+2 View vital stats including
page views, visitors, bounce rate etc. for an
;4,//$5(/&(<$%(9&*=$5+,&*+2(See how your
data overlaid on Google Analytics charts.
;&1(9&*/$*/2(Statistics for the most
www.hootsuite.com www.fullfrontalroi.com
2
37. 05
HOW-TO
Create A Custom
Social Analytics
Overview Report
About HootSuite
Learn More
There are additional articles available to help your team utilize the HootSuite helps consumer
brands, global enterprises, SMBs
and agencies spread messages,
monitor conversations and
Overview of Social Reporting with HootSuite track results across multiple
How-To Add Google Analytics to your Web Site networks from a centralized web
or mobile dashboard.
How-To Add Goal Tracking and Campaigns to Google Analytics
Using the native business-
Creating a Custom Social Analytics Overview Report focused tool set, HootSuite
clients track campaign results
Getting Started and industry trends to rapidly
adjust engagement tactics and
increase social media ROI.
HootSuite has two business-level plans available for teams engaging
in social media campaigns and tactics to improve their business – Pro
More Resources
and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for There are a number of ways to
use the advanced, business-
Enterprises or larger teams, visit HootSuite.com/Enterprise to request
savvy tools in the HootSuite
a demo from an Account Executive. dashboard to translate social
initiatives into results for your
business. Visit the HootSuite
Library to find Case Studies, Info
HootSuite Coupon! Sheets and White Papers which
explore ways these features can
be applied in the workplace.
Value:
$25 credit towards Analytics Points
Redeem code: HOOTROI
Restrictions:
One coupon per user
Must be redeemed before October 31, 2011
You will be charged a pro-rated amount on your next billing date if you decide not
to remove your analytics points. Your billing date can be found here
https://hootsuite.com/billing-history.
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3