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Referral-Based Marketing
Statistics You
Need to Know
65% of New Business Comes From
Referrals
Referrals
Other
- Source: The New York Times
People Are 4x More Likely to Buy
When Recommended By a Friend
- Source: Nielsen
49% of U.S. consumers say friends
and family are their top sources of
brand awareness
Friends and Family
Other
- Source: Jack Morton
Offering a reward increases
referral likelihood, but the size of
the reward does not matter
- Source: American Marketing Association
85% of fans of brands on Facebook
recommend brands to others.
- Source: Syncapse
83% of consumers are willing to
refer after a positive experience…
…yet only 29% actually do- Source: Texas Tech
Learn More About the Power of
Referrals with…
www.BusinessContentPLR.com/Referrals

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Referral-Based Marketing Statistics

  • 2. 65% of New Business Comes From Referrals Referrals Other - Source: The New York Times
  • 3. People Are 4x More Likely to Buy When Recommended By a Friend - Source: Nielsen
  • 4. 49% of U.S. consumers say friends and family are their top sources of brand awareness Friends and Family Other - Source: Jack Morton
  • 5. Offering a reward increases referral likelihood, but the size of the reward does not matter - Source: American Marketing Association
  • 6. 85% of fans of brands on Facebook recommend brands to others. - Source: Syncapse
  • 7. 83% of consumers are willing to refer after a positive experience… …yet only 29% actually do- Source: Texas Tech
  • 8. Learn More About the Power of Referrals with… www.BusinessContentPLR.com/Referrals