This document discusses the transition to all-IP telecom networks. It begins by reviewing the evolution of telecommunications from past technologies like GSM to the present with 4G/LTE networks and the future of 5G. It then explains that all-IP networks will converge different services like data, voice and multimedia onto a single IP-based network. This will impact the telecom market by increasing competition and allowing new entrants. The document also summarizes the growth of the Saudi telecom market in mobile, fixed and broadband services. It provides overviews of the marketing, business operations and personnel planning needed to support all-IP networks.

1. All-IP Telecom Networks
Eng. Nabeel Alrohily

2. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

3. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

4. Telecom: Past..Present..Future
1,000,000,000 users have access to Internet
600,000,000 of them through Mobile handset
4,000,000,000
3,000,000,000 Mobile Subscribers
Mobile Subscribers
Social
Networking
3G expansion
Technology
- GSM
- PSTN
2001 2007 2008 2009

5. Telecom: Past..Present..Future
LTE (4G)
- integrate voice and web Mobile media is bigger than all
data in an IP-based mobile
communications system other channels together
Sensorconomy
M2M widely enabled
Text-Voice Communication
- Built-in sensors
(GPS, Temperature, Humidity,… (Machine-to-Machine) - No language barrier
etc.)
5,000,000,000 mobile subscribers
Nanotechnology widely deployed 2.5 billion of them have Internet access
2010 - 2015 2015 - 2020

6. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

7. What Do Customers Want?
Capability
Mobility
web
Speed Access
Great
Value for
Little
Money
New Reliable
Customization Services
Cell Calls

8. What Do Operators Want?
Increase REVENUE
Gain more CUSTOMERS
Create new SERVICES
Bring high SPEED Services
Reduce equipment and operating COSTS

9. Fixed vs. Mobile:

10. Fixed vs. Mobile:
Merged
data/voice/multimedia
Network

11. Where does that lead us?
Increasing Demand for new Customers Demand
Multimedia Services (Individuals and Businesses)
Future Technology Promises Expansion in Digital Traffic
Increasing demand Operators needs
for Mobility (Bandwidth, …etc)
All-IP
Telecom
Networks - IP Everywhere
- ALL IP Networks
- Convergence
- NGN (Next Generation
Network)

12. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

13. R e v o l u t i o n Telecom Networking before and after All-IP:

14. Why IP?
Secure transmission
of LARGE volumes of
data at HIGH speeds
IP everywhere leads to
the availability of Flexible
Cost-effective
,
applications regardless
of the network
technology
Ease of Network Superior Fault
Management Tolerance
Considerable Revenues

15. Global Telecommunications Revenues
Considerable
Revenues
4G

16. Services:
Location
Based
Services
Home E-
manager Commerce
Unified
IPTV
Messaging
Open
System
Solutions
Streamed
Sensors
Multimedia
Ultra-
broadband IP
Internet Telephony
Access
Interactive
Gaming
Who knows what more .....

17. Example: Communication in the NGN (All-IP) era

18. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

19. The Impact on the Telecommunication Market:
Telcos, mobile
Before operators, ISPs, cable and
Convergence entertainment firms are Partnership
separate industries
&
Competition
After They are in the same business
Convergence
New competitor from the IT
environment are entering the market
in the area of the applications and
platforms
Migration to all-IP will be a multi-
year process for most operators

20. The Impact on the Telecommunication Market:
It is an era of real equipment
interoperability
Any firm that can
deliver an IP stream
can offer any service
How ?

21. The Impact on the Telecommunication Market:
Operating expenses are low for next generation equipments
However,
Engineering/Management are High
(labor intensive)
Most operators will have other companies do it for them

22. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

23. Saudi Telecom Market Evolution:
Mobile Service Market Growth - Total Subscriptions

24. Saudi Telecom Market Evolution:
Fixed Telephone Market Evolution

25. Saudi Telecom Market Evolution:
Broadband Market Evolution

26. Saudi Telecom Market Evolution:
Telecom Sector Revenues

27. Saudi 4G Market:
4G/LTE 4G/WiMax
Middle East's
Contract Largest Pre-
commercial LTE Al Hatif
Network
Al Jawwal
World’s largest 4G/LTE network
Test

28. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

29. Market Segments:
Military and Defense
Security, Safety & Remote
Telecom Device Management
Equipment Vendors
(Next Slide)
Mobile Fixed
STC STC Al Hatif
Mobily Atheeb (GO)
Zain Mobily/Bayanat Al Oula
Others
PCCW - Government
4G/LTE Verizon - Healthcare
4G/WiMax - Automotive
4G/WiMax
(IP Telephony, IPTV, Location
Based Services, …etc.)

30. Equipment Vendors
Cellular
Infrastructure
Vendors
Enterprise
Equipment
Vendors
Other Vendors
And many Others……..

31. Marketing Plan:
Target Business Executives & Decision Makers
General Not too
Service technical
Brochure
Direct On-line Host
Marketing Mailing Marketing Seminars
- Company Website - Existing/potential
Meetings - E-mail - Using Press Release clients & partners
- Regular Mail to generate - Telecom professionals
Awareness & Publicity
Must show Professionality and Quality

32. Marketing Cost:
Brochure 5,000 Design + Print
Direct Marketing 1,000
Mailing
- e-mail 0
- Regular Mail 200
On-line Marketing
- Company Website 0
- Press Release Press Release Distribution Services
(Big news) 2,000 Company Website
(Regular news) 0 +
Seminars 10,000 Free PR Distribution Services
Total 18,200
* All numbers in Saudi Riyal (SR)

33. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

34. Business Operation:
Being from first movers is important
Execution is crucial
Develop strategic partnerships with domestic and international companies
Sell a relationship more than Maintain latest technology
services HW/SW
Maintain enthusiastic, capable Offer enough services (that
and empowered human resource always in demand by clients)
Not to compromise on Performance feedback from
Market
quality continually clients
monitored
Services
adjusted
Maximize
accordingly profit

35. Contents:
 Telecom: The Past, Present, and Future
 Where are we headed next?
 All-IP
 The Impact on the Telecommunication Market
 Saudi Telecom Market Evolution
 Marketing Strategy
 Business Operation
 Personnel Plan

36. Human Resource Requirements:
(Engineers & Technicians)
1st year 2nd year 3rd year
Engineer 5 8 10
Technician 20 32 40
Total 25 40 50
Reallocation
when needed
Engineer
Technicians
Pair Pair

37. All-IP makes the far future looks possible
Thank You