Building NGN Together - Towards a Regional IMS Ecosystem
Building NGN Together - Towards
A Regional IMS Ecosystem
Dr. Mazlan Abbas
! The Problem, The Solution & The End-Game!
! Why NGN & IMS?!
! The Question - Chicken or Egg - Which Comes First? !
! Creating Regional IMS Ecosystem!
! IMS CoE Acitivites!
The Problem, Solution and End-Game!
- It is envisaged that by promoting application and client development for IMS
the telecommunication operators would embrace and embark to roll-out the
infrastructure in the near term (2nd phase).!
- The mission of IMS Centre of Excellence (CoE) in the 1st phase is to
develop IMS-based applications and clients that would spur the growth of
- Once the IMS application and client are developed more rich further
integration to PSTN could be explored in other phases once the basic setup
has been completed. !
- The CoE would be IMS ready for telecommunications operators to port
and implement in their network with minimal changes.!
- Currently telecommunications operators are hesitant to embark on IMS and
slow in implementing NGN infrastructure due to the lack of appealing IMS
Deﬁnition of NGN (ITU-T Y.2001)!
• IP-based managed network!
• Fixed and mobile convergence!
• Packet-based network!
• Multiple-broadband, QoS-enabled transport technologies!
• Service related functions are independent from underlying transport-related
• Offers unrestricted access by users to different service providers!
• Supports generalized mobility which will allow cosistent and ubiquitous
provision of services to users!
• IP Multimedia Subsystem (IMS)!
The Need for IMS!
! No single reason, but several disruptions or changes in the environment.!
! Operator s will to migrate networks and services into IP-based, to
reduce cost level - rationalization of production.!
! New standalone service opportunities: PoC, IM, Video Sharing, and
! Bundling of services in a cost efﬁcient way. !
! Creating new environment for applications.!
! Convergence: services and applications for multiple accesses with
smaller development costs.!
! No need for several service speciﬁc platforms. Handling various tasks,
including charging and authentication with one single platform. !
June 7, 2006!
Interoperable and Manageable Services!
! Standardised environment for
operators to manage IP
! Voice, PoC, messaging,
! Platform for application and
! Access network independent.!
!IMS is an approach to managed
and cost-effective transition
towards service centric world!
Video sharing Presence VoIP Gaming!
PoC Content sharing Messaging M2M!
IMS as a Common ‘Middleware’ Layer!
IP Bearer Network
Transition from All-IP 3G to All-IP FMC!
[Ref] Asia s role in the realization of NGN: facilitating the provision of PSTN emulation/simulation, managed
broadband and FMC , Tatsuro Murakami, NTT, Doc. No. 88 (SS), 31st AIC Conference, Nov. 2004, Shenzhen, China!
How can all AIC
Let s Build NGN
The Chicken or Egg Issue!
Where are the
How to Break!
The Vicious Cycle ?!
The Need to Create a Regional IMS
“Developer Culture” can synonymously be phrased as a “Developer Ecosystem .
Either way, the idea is that a “developer culture” encompasses:-!
• A shared understanding of the problem(s) being solved.!
• A shared understanding of the general solutions to those problems.!
• The methods those solutions are applied to the problems, the means of solving the
• And, often, a method for evolving and adapting the community to new problems.!
IMS Centre of Excellence (CoE)!
in all AIC countries!
Telcos’ Red Alert !
… To bring more new
services to market in next 12
… To be faster in launching
services than the competitor!
… To drive mobile data
revenue in the next two years
… To reduce the cost of each
…To reduce the time and
energy to bring a simple
service to life
Cooperation with Application
! New services will increasingly address more speciﬁc customer needs.!
! Multiple application driven services.!
! More complex and fragmented service environment.!
! Shorter service life-cycle imposes signiﬁcant challenges to time-to-market. !
! Third party application developers are an essential source of new services.!
! Shorter development times.!
! Increased customer understanding.!
! Concentrating on niche segments.!
! The role of partnership management.!
! Technological interfaces.!
! Commercial interfaces.!
Building a Regional IMS Centres of
Resources: 1000s of
developers & CPs
Ideas: New and Innovative
the industry The Right Eco-System:
Creating the Developer
Example of IMS CoE in Malaysia -
! Building Techno-Entrepreneurships
IMS COE assists individuals and companies who have the intention, drive and potential to excel
in the mobility application industry.
! Nurturing for Venture Creation
IMS COE focuses on nurturing mobile application developers in venture creations, i.e. from idea
generation to design, development, commercialization, all the way to creating and developing a
! Platform for Applications Development
IMS COE will provide an environment for Developers to develop and test the mobile applications.
Participants will be given SDK to assist in the development.
! Commercialization Support
IMS COE provides Participants advice and consultation on the best possible means to market
their products and services. As an immediate ﬁrst step, IMS COE provides a channel for selected
applications to be offered to local telcos subscribers; a direct go-to-market opportunity. Potential
market will also include regional ventures.!
Who Can Become Member of IMS
• Device Manufacturers
• Basic 2G & 3G Contents
• Web Services
How to Reach the Market…!
Work with Telco Develop for Telco Ideas
+ Building IMS Ecosystem - Malaysia s Ecosystem!
Local 3rd party
Other SP with
application channel for
with Local applications
Connecting IMS CoE Eco-System!
IMS CoE #n
IMS CoE #2
IMS CoE #3
IMS CoE #4
IMS CoE #1 AIC
Country #2 Country #3 Country #4
IMS CoE Interoperability Test!
! Interoperability test with different bearer (wired/wireless)!
! Interoperability with 3GPP SIP based applications and test
facility for IMS and its applications!
! Test Functionality, Services, Interoperability of application and
! Applications test on PC and mobile device!
Trialing the IMS Ecosystem!
Customer-driven development of advanced services
through hands-on piloting!
June 7, 2006!
Trialing the IMS!
! The scope: end-to-end end-user trials for IP multimedia applications and
! Different types of applications:!
! Person-to-person communication.!
! Group (community) communication.!
! Multiplayer gaming.!
! Content sharing, both user created and other.!
! Technological setup:!
! Commercial access network.!
! Commercial terminals.!
! Pilot IMS platform.!
! Pilot applications.!
! Pre-installed, OTA delivered and customer installed software and conﬁguration.!
! Several SIP stack, OS software, application releases.!
June 7, 2006!
Main Goals of the Trials!
! Develop customer understanding on selected application areas,
and gather end-users views on IP Multimedia applications.!
! Collect information about customer behavior in the trial
! Work as best current practice/preparation for the possible
commercial IMS launch.!
! Identify technical issues that need to be solved before
! Evaluate, implement and test technical solutions for provisioning
of IMS-based services.!
! Evaluate and test potential charging models.!
June 7, 2006!
! Telecommunication operator would beneﬁt from
innovative applications developed on the CoE by
local developers that would generate new
revenue stream. !
! Application developers on the other hand would
have a platform to test their innovative
applications based on IMS standards on the
! The IMS ready application would provide a
wider platform for the application provider to
market their application. !
! The direct advantages of this synergy can be
experience by end users by having wider and
richer applications that can enhance their life
and this in return would promote as a leading
technology house in the region.!