This document describes the process of creating a promotional poster for a music group. It discusses generating ideas in a flat plan, taking photos in different poses, and editing the photos in Photoshop. The group created different background designs and effects to apply to the text and final image. They selected a photo where all members made eye contact and showed their legs, reflecting the notion of looking in their video. The backgrounds and effects made the poster eye-catching to attract audiences and fulfill the purpose of promoting their single.

1. Promotional Page Process Rochelle Fergus- Dormer, Sonia Ahmed Chloe Myles & Kelsea Young

2. FLATPLAN ; PROMOTIONAL LEAFLET We generated the flat plan from ideas we wished to include in our video. We drew the image of four of us standing as this emphasised the notion to looking in our video, highlighting all body parts. However a variety of shots were taken in plenty of poses enabling us to compare each pose and shot. As a group we organised what we were going to wear and included this in the flat plan as all of our garments were different contributing to the portrayal of a clubbing scene.

3. EXAMPLES AND INSPIRATION Above are some pictures that we used to analyse poses, which we could mirror and develop for our poster. We only looked at group images to examine the ways that each position works around and compliments each other.

4. The shots above show two of the images that we eliminated although the poses were good and helped to highlight our attire. The image above was not a long shot which we had hoped for, especially because of the notion to looking and the one to the left shows one member of the group not prepared for the shot.

5. The two to the left were additionally good shots but the first image again shows one of us unprepared for the photograph, nevertheless the poses in both are good. The photo on the bottom exhibits a good pose and was a possible picture that could be used but preferably we wanted all members standing, drawing attention to our legs as well as other body parts that are known as feminine assets. It soon became apparent that the only way to get the image we wanted was to construct it ourselves, which we done by cutting individuals out of pictures where they presented poses that reflected our flat plans and out them together.

6. ABODEwas found for the name if the group and has curved letters reinforcing femininity as well as it’s reflection of dance music itself as it is about letting go and feeling the rhythm. To find fonts similar to those used on the flat plan we searched through font websites such as ‘dafont.com’ and ‘font 101’ CAC PINAFOREwas utilised for the title of the single being advertised: Your love. As a group we thought this was the best as we thought it resembled flirtatious writing from a diary or letter and so stresses the element of love and thoughts.

7. As you can see there is a sketch of lips present on the flat plan attached to the name of the group, which we wanted to keep. Once more we used font websites to find this and found a range on ‘dafont.com’ under the name of ‘KR Lippy’. We wanted to keep this as a logo as it emphasises the feminine asset. We opted for the 9th kiss across the line at the top as it looked more realistic.

8. As you can see the green screen that we had used was reflected and attached to plenty of shots when we attempted to cut them out and so took extra precautions to erase and mend these to present our magazine promotion professionally.

9. We continued to do this zooming in on every image to ensure the best quality of each photo regardless of what image we eventually decided to use.

10. Here you can see the clone tool being applied to the females dress in the middle, which involves placing or adding something from one part of an image to the other, covering any of the back drop that was reflected upon clothing and replacing anything that was accidentally cut out.

11. Here are is a sample of the images that are a lot smoother and professionally cut out due to processes used on Photoshop such as cloning, magic wand and magnetic lasso. As you can see we cut out many pictures individually but also as a group so we ended up with a wide range of images to choose from.

12. Below is the gradual assembly of one group image using individual shots. On the photo shoot we varied the lights and angles that leaves us with the contrast of lighting on a few of the pictures, so knew that we may be faced with editing certain images and overcome this problem with adjustments of brightness, contrast, saturation and hue in order to make the images that we put together blend in.

13. Below are two of the final three pictures that we were contemplating on using. The lighting on each individual in the same image appears the same due to our adjustments, however we opted to use another that approximated our flat plan.

14. The picture present is the image we decided to use on our poster as it definitely reflects the image displayed on our flat plan, plus emphasises femininity as the assets of the legs are exhibited, as well as the female figure with all members of the group in a unique pose. This symbolises the notion to looking present in the video, enticing reader/audience to view or buy the single, which is the primary aim for the poster. All four are making intense eye contact with the audience/reader that we thought was necessary considering the posters intention is to sell the single to the audience. This makes them take interest and acts as an attraction.

15. When inserting and constructing the poster on In design using the same image it came to our attention that the quality of the picture did not appear to its highest standard. Although we were willing to use this image and work with what we had, we continued to research ways to improve this and settled on using the effect called ‘Poster Edges’. The reasons for this effect is because it makes the image seem as if it is artistically artificial and has been created, portraying ourselves in the way others of the opposites sex look upon females and as if the image has been created according to their pleasures and stereotypes. This effect also sharpens certain parts of the image and places a border around each individual bringing the figure to light.

16. We were unsure of a background to apply to the poster and so each created one with its own aspect. The circular background to the right represents the narrative of the video and the fact that she keeps on going round in circles as when she thinks she is over her previous relationship and has moved on, she manages to end up in the same predicament that she started in. The heart designed background (far left) illustrates the aspect of love and passion within the song and the video.

17. Another proposed background involved the names of the group placed as a background diagonally across the page in a few different colours. This inevitably informs the reader of the name of the group and gives the correct impression that the video and narrative is mainly from her point of view and the situation involved is around all the time.

18. The fourth designed background consisted of the image being outlined by plenty of colours from only two colours (bottom left) to a lot (on the right) and eventually to a full page. This particular background filler additionally outlined the figure and makes the poster eye-catching.

19. This background was created by highlighting the outline of the females, then , edit; stroke. This causes the stroke box to appear allowing alterations of the colour, width and position of the stroke. We placed the stroke on the outside of the figure and continuously changed the colour of each stroke, then repeated the order of the colours several times while keeping the width the same as you can see to the left.

20. The backgrounds created, all have certain colours and so, we filled a lot of the text with different colours, ensuring that we had a wide range to choose from for them to stand out on the poster and attract readers, fulfilling its purpose.

21. Below is the development of two of the four backgrounds that we chose to continue constructing. We eliminated the others as although they are although they were colourful and especially eye-catching as the poster should be, they lacked a particular vibe that the ones below occupy and additionally portray a club scene, reflecting the genre and narrative of the video.

22. To build upon the backgrounds further we utilised effects to contribute to the professionalism of the poster. Below is the progression of one of the backgrounds by placing the same effects upon each diagonal name on the page, to make them stand out further. The drop shadow, outer glow and bevel and emboss effects were usefully applied, and produced the effect we wanted to generate after adjusting the mode and opacity ensuring that the effects compliment one another.

23. We decided to use this poster for the following reasons: The text behind the main image applied as a background not only to inform the audience of the name of the artist but adds a colourful background, creating an energetic atmosphere similar to that of a club where this type of music is played. The ‘clubbing scene’ is also portrayed through the attire worn by the females showing that they are going out. The notion of looking is reinforced within the poster by the logo of the lips and the girls legs that have nothing covering them so attention can easily be caught. The poster also fulfils its purpose of attracting its audience by its colours, additional effects on the text and eye contact of the four females.