This document outlines a social internet marketing plan to increase sales and user engagement for a startup. The plan involves enhancing the startup's social media presence, creating an email subscriber base, optimizing the website for search engines, and developing a responsive design. Key tactics include social media marketing, pay per click advertising, affiliate marketing, search engine optimization, email marketing, and redesigning the website to be responsive across different devices. The overall process involves discovery, testing, refinement, and launch.

1. Social Internet Marketing Plan
SEO
&
Responsive Website Roadmap
By Dhawal Damania
DNetZone Inc.

2. AIM
• Increase a Startups Sales & User Engagement
• Enhance Social Media Presence
• Create Email Subscribers Base
• Search Engine optimize the website
• Enable a responsive design for the Startup in
question

3. THE PROCESS
DISCOVER 1
4 REFINE 2
TEST
LAUNCH 3

4. WHAT WE WILL BE DOING
SOCIAL AFFILIATE
PPC SEO
MEDIA MARKETING
EMAIL RESPONSIVE
MARKETING WEBSITE

5. Social Media
Social Media as you should be an important aspect
for User Engagement and Sales, due to 1-1
relationship with the Fan
Social
Social Offers
Media
Our aim will be to not only drive sales via Social
channel but to increase Organic Social Engagement
via various strategies.
Social Media Integration on the website, Social
Share, recommendations, Reviews

6. Pay Per Click
Highly optimized and continuously refined
Advertisement is the need of the hour for 24x7Style
to:
PPC 1. Increase a user base
2. Drive the first sale
3. Contextual recommendation ads on various
Google affiliated websites to users who’ve
search for products or company
4. Drive Social Engagement by offer Like, Tweet
options to users after they’ve brought a deal

7. Affiliate Marketing
This part of IM has to be most focused in order to get
quick sales via Affiliate sites
AFFILIATE We will enable and design Affiliate sales campaigns
MARKETING For
CPA – Cost per acquisition
CPS – Cost per Sale
Drive customers first time via Affiliate, then create
repetition via Email Marketing

8. Search Engine Optimization
On Page Optimization
Off Page Optimization
Blog Creation and Maintenance
SEO SEO Optimization content generation

9. Email Marketing
• Building a customer database and sending timely
offers
EMAIL • Signups
MARKETING • Auto-reminders
• Performance tracking
• Newsletters

10. Responsive Web Design
• A new web design which is clean and responsive
to screen size, adapting to any size screen, be it a
RESPONSIVE Tablet, Mobile or PC, enabling sales via those
channel as well.
WEBSITE
• No Need for a Web App for Each platform
(Android/iOS/BB/WP)
• Competition Advantage
• Better SEO

11. Any Questions
If you have any!
DNetZone is a premier information technology
provider company, offering a wide array of software
development solutions to businesses all over the
world.
/dnetzone
@dnetzone
Tel: +91 9820699771
Email: info@dnetzone.in

12. THANKS FOR WATCHING
www.dnetzone.in