Google RankBrain is a key ranking signal focused on user satisfaction by delivering accurate search results based on understanding keywords. It monitors metrics like organic click-through rates, dwell time, bounce rate, and pogo-sticking to assess and adjust page rankings. Optimizing content involves strategies like concise intros, in-depth articles, and incorporating infographics.

1. Google
RankBrain
Sanjaykumar
RankBrain is Google’s 3rd most important ranking signal.
&anjaykumar

2. What is Google RankBrain
Google RankBrain simply means user
satisfaction, when the user inserts any
search query in google search bar then
google want to exact result to the user .
&anjaykumar

3. Google
RankBrain
Google RankBrain testing all activities of
every website like content
freshness,backlink,domain Authority, page
authority, content length etc
&anjaykumar

4. How Google
RankBrain
Algorithm works
1. Understanding the keywords inserted by user
2. Gives accurate result for search queries(user satisfaction)
&anjaykumar

5. What does Google
RankBrain do for
user satisfaction
Google gives the numbers of a result, how does it
know if they’re actually good?
&anjaykumar

6. What does Google RankBrain do for user satisfaction
User type Keywords into Google
RankBrain Turn Keywords in Concept
Shows a set of Result for that Concept
Google
Check user
Satisfaction?
YesNo
Try Another Page Next Time Uprank That Page
&anjaykumar

7. Effect of user
satisfaction on web
pages
1.If lots of people like one particular page in the results, they’ll give
that page a rankings boost.
2.And if you hated it? They’ll drop that page and replace it with a
different page.
&anjaykumar

8. What is RankBrain
observing exactly?
1. Organic Click-Through-Rate
2. Dwell Time
3. Bounce Rate
4. Pogo-sticking
&anjaykumar

9. 1.Organic Click-
Through-Rate
Click-through rate (CTR) is the ratio of users who
click on a specific link to the number of total users
who view a page.
High Click-through rate (CTR) = High Impression on page
&anjaykumar

10. 2. Dwell Time
Dwell time is the actual length of
time that a visitor spends on a
page before returning to the
SERPs
&anjaykumar

11. 3. Bounce Rate
Bounce rate is the percentage of
visitors who come to your website
and leave without viewing any other
pages on your website.
Note:-High Bounce Rate a Bad Thing
&anjaykumar

12. 4. Pogo-Sticking
Pogo-Sticking is when the searcher clicks
on a link on a SERP, sees that it's not what
she is looking for, and immediately
bounces off by hitting the back button
Note:Pogo-Sticking is also Bad Thing SEO
&anjaykumar

13. Conclusion
How to Optimize Your Content,
Keywords and On- Page for Bounce
Rate and Dwell Time
1. Use Short intros (6-8 Sentences MAX)
2. Publish Long, In-Depth Content
3. Break Up Your Content Into Small Paragraph
4. Use Infographic between the content
&anjaykumar

14. Google
RankBrain
Sanjaykumar
Thanks For Staying with us
&anjaykumar