The presentation by Amandeep Singh explains how Google works through processes like crawling, indexing, and displaying search results, using complex algorithms that ensure users receive high-quality and relevant content. Various algorithms such as Panda, Penguin, Hummingbird, Pigeon, and PageRank are discussed, emphasizing their roles in improving website visibility and combating low-quality sites. The presentation also outlines strategies to recover from algorithm penalties, including removing spammy links and adhering to Google's quality guidelines.

1. By Amandeep Singh
PRESENTATION ON

2. How Google Works
 Crawling
 Indexing
 Displaying

3. What are Google Algorithms
 Google Algorithms are complex system to retrieve data
from the search index and instantly deliver the best
possible results for a query.

4. Why Google update its Algorithms
 In order to fight low quality sites from appearing on the
Search Engine Result Page.
 To ensure that its users are getting the most relevant
results.
 To provide the best & relevant content so that people don’t
go anywhere else.

5. Some terms used in the
presentation
 Link spam:
 Posting of out-of-context links on websites, discussion forums, blog
comments, or any other online venue that displays user comments.
 Purpose is to increase the number of external links made to a site
the spammer wishes to promote.
 Webspam: Intentional attempts to manipulate search engine rankings for
specific keywords or keyword phrase queries.

6. How is the quality of a
website determined?
Page content and page title do not match the
search request
Visitor retention time(time on page & time on site).
Percentage of duplicate content.
High repetition of the same word on a page..... & a
lot more

7. Some Algorithms discussed in
the next slides:
Panda
Penguin
Hummingbird
Pigeon
Pagerank

8. Panda Algorithm
 'Search filter' introduced in February 2011.
 Purpose is:
1. To increase the rank of high-quality websites in
Google's SERP's.
2. To lower the visibility of low-quality websites in
Google's SERPs.
 Goal is to increase the quality of the search results.

9. What to do if you are
affected?
 Work on getting an overview of the situation:
Is the entire website affected, or just parts of it?
 Analyse the website:
are there pages with positive signals
 Improve the website:
Create content in compliance with the Google Quality Guidelines

10. Keyword
stuffing
 'Keyword stuffing' refers to:
1. Practice of loading keywords into a webpage's meta tags & content.
2. A Search Engine Optimization (SEO) technique, considered as Webspam.
3. Used to manipulate a site's ranking in Google search results.
4. Adding keywords more than information in the content.

11. Penguin Algorithm
 Launched in April 2012.
 Aims at decreasing 'search engine rankings' of websites that
violate Google's Webmaster Guidelines.
 Disavow(ban) spammy links
 Diminish the presence of websites that engaged in
manipulative link schemes and keyword stuffing In the Google
SERPs.

12. How to recover if affected by
Penguin Algorithm
 Remove unnatural links over which you have control.
 By ensuring that the topic and the keywords match.
 By removing the repeatedly used keywords.
 By removing 'Spammy links'.

13. Hummingbird Algorithm
 Google announced Hummingbird on September 2013.
 Focuses on sending the lead users directly to the most appropriate
page rather than just a website's homepage.
 Designed to improve the search results relevancy & quality.
 Provides the best answers to the searcher with the fewest possible
clicks.

14. Pigeon Algorithm
Released on July 2014.
Aim is to provide more useful, relevant and
accurate local search results.
Designed to improve ranking parameters based on
distance and location.
Connects web search and map search in a more
cohesive(linked) way.

15. Effects of Pigeon
Algorithm
The local search results provided by Google may
become even more relevant and neat on both
desktop and mobile devices.
Help Local businesses by recommending them in the
Google SERPs.

16. Pagerank Algorithm
PageRank assigns a 'rank' or 'score' to every search
result.
The higher the page's score, the further up the search
results list it will appear.
Scores are partially determined by the number of
other Web pages that link to the target page.
Each link is counted as a vote for the target.

17. Thankyou