This document contains information about social media including definitions, types of social media, tools and platforms, growth statistics, benefits for companies, reach, reasons for use, and the future of social media. It discusses how social media can be used for customer engagement, service, research, branding, and communication. Charts show growth in social media users from 2008-2012 and percentages of customers who prefer learning about products through social media.

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Invincibles
Name of first member: Devendra Jaiswar
College Name: IIM Trichy
Name of second member: Iyswari Lakshmi S
College Name: IIM Trichy

2. Social Media
definition

3. Social Media
Types
Social
Networki
ng
Eg:
Facebook
Bookmark
ing Sites
Eg:
Delicious
Social
News
Eg: Digg
Microblogg
ing
Eg: Twitter
Media
Sharing
Eg:
Youtube
Blog
contents
&
Forums

4. SOCIAL MEDIA TOOLS &
PLATFORMS

5. I like
writing
I’m
writing
I’m
writing
I’m skilled
at writing Lets all
write
together
Watch me
write
Social Networking explained

6. SOCIAL MEDIA GROWTH (in 000,000 s)
100
375
600
800
1000
2008 2009 2010 2011 2012

7. Customer
Engageme
Benefits of
Social Media for
companies
Customer
Service
Reach
Market
Research
Brand
Building
Low Cost
nt
Direct
Customer
Communica
tion
Speed of
feedback
65
%
Learning
customer
preferenc
es
60
%
85
%
17
%
37
%
42
%
48
%
51
%
59
%

8. Social Media Reach

9. Why do we use Social Media
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Keep in touch with friends
For Fun
Keep in touch with family
Reconnect with family
Express myself
Meet new friends
Find Information
Keep in touch with professional contacts
Its part of my job
Series 1

10. FUTURE OF SOCIAL MEDIA