Cartoon Network identified bullying as a top issue for young people and wanted to empower youth to take action against it. They partnered with experts to create an education campaign with the goals of educating youth about bullying, empowering bystanders to intervene, and creating long-term partnerships. As part of this, Cartoon Network partnered with CNN and People Magazine on an AC360 special about bullying and a town hall meeting that aired on CNN and Cartoon Network.