This document outlines a public awareness campaign on the commercial sexual exploitation of children being run by Runaway Girl, FPC in collaboration with Learn4Life Charter School and the Department of Children and Family Services across 6 markets including Antelope Valley. The campaign will educate communities through training sessions hosted by Learn4Life and involve survivors, stakeholders, and volunteers. The objectives are to increase awareness, provide ideas to address risk factors, and recommendations to improve future campaigns. Challenges include lack of coordination, trust, data sharing, and terminology. The campaign will target groups like law enforcement, schools, NGOs, businesses, and faith-based organizations using a relational network approach.

1. The Commercial
Sexual Exploitation
of ChildrenA Public Awareness Campaign
by Regina Alesso
Runaway Girl, FPC
Learn4Life Charter School 1

2. Public Awareness Campaign
Four Step Process:
-Research
- Objectives
- Tactics
- Evaluation
Client Runaway Girl, FPC: CEO Carissa Phelps
Collaborating with Learn4Life Charter School & Department of
Children and Family Services.

3. Runaway Girl, FPCGOAL: CEO Carissa Phelps
The RG Team will inform, educate, and inspire communities to take action
against Human Trafficking in 6 markets. The host for this training series is the
Lancaster based Charter School Organization, Learn4Life. L4L administrators,
faculty and staff will compose 60% each session. Another 30% will be
community members, key stakeholders and volunteers.
The remaining 10% will be survivors who are interested in learning more about a
partnership with RG. Attendees will learn more about HT, definitions, legislation,
and methods of response. Each course aims to improve and build upon local
efforts to combat human trafficking, including the sex trafficking of children and
teens. The team of survivor experts engage and empower communities to
access and develop resources that aim to end human trafficking
6 Markets: Antelope Valley; San Diego; Fresno;
Ventura; Los Angeles; Inland Empire

4. C
S
E
C
IMPETUS FOR ACTIONS :
Goals and Recommendations of Federal, State, County Plans
Applied Sociological Theory
Client Request.
DATA COLLECTION METHODS:
State and Local Published Surveys and Reviews
Snowball Survey Interviews
Media
TWO TIERED CAMPAIGN FOR EACH MARKET:
Primary (Immediate)
Those who work with or are in direct contact with
local youth for immediate dissemination of
information –horizontal, grassroots
Secondary (Long-term Sustainability)
Community leaders for future sustainable
supportive- vertical, broader, partnerships, trainers
Community Training

5. C
S
E
C
Why the increase?
Community Training

6. Poverty
Young age
Runaway/throwaway
Homeless
Limited education
Lack of work opportunities
Lack of family support
History of previous sexual abuse,
physical abuse, or psychological abuse
Mental health challenges or learning
disabilities
Living in vulnerable areas
Substance abuse or parent with
substance abuse issues
Who is at risk:

7. CSEC Community Training
CHALLENGES
BREAKING MYTH of NIMBY WITH MEDIA
Los Angeles County is considered a hub for child sex
trafficking,” Antonovich said at the time. “Given that
most of these youth have a long history of abuse and
neglect and are involved in the foster care system, it is
critical that the county address this issue.” LA Weekly
Antelope Valley Press
Reported 2 Cases This Year
21 year old Girl Held against her will for 7 years
Young Girl Held Battered- Ave K by Gang Bangers
This Month –Girl Held For & Years on News
National
Issue
Local
Issue

8. Objectives for the Campaign
 Objective#1: To access/Identify community
awareness within key members in the Antelope
Valley, an increase audience from one specific
to at least four by Fall 2014 post 2nd training in
September.
 Objective#2: To provide new ideas for any future
projects by incorporating the known factors of
risk.
 Objective#3: To provide recommendations for
future campaign further development and
success.


9. • Group Issue Autonomy
• Confusing Jurisdictions and ResponsibilitiesORGANIZATIONAL
• Lack of Trust and Cooperation, Respect
• Media Cohesiveness
• Terminology
• Public Web/Data
COMMUNICATION
• No Complete Community Gap /Needs Assessment
• Individual Work Schedules/ Methodologies
• Funding Restrictions
FUNCTIONAL

10. Target
Audience
CalSWEK
CalSWEK
2014

11. Targeted Audiences FOR ANTELOPE VALLEY
 Law Enforcement :
 Jail Captain Prather, Homeless Outreach (Cpt M. Gooden)
 Juvenile Detention Facilities
 Criminal Justice Department Chair AVC
• School and Parent Organizations
-Principal and Head Counselor from Network LHS, Principals AV- Anderson
 NGO’s – A/V such as
 MFTs (Pennylane). TAY Coordinators (Steve Baker-Grace)
 MHA, CSUB In Service
 Battered Women Shelter
 Youth GROUPS
 Business and Government Supports
 Teen Job Fair Business list
 Continuum of Care
 Tapestry Committee
 Neighborhood Impact
 Faith-Based
 Existing Networks, Recovery Groups
 Neighborhood Impact
CSEC Community Training

12. WHAT WE KNOW…
Young people thrive with the involvement of
different support system groups that develop as they
shape their attitudes and behaviors in the multi-
layered ecological environments that affect them
directly and indirectly. Developing a shared work
plan to achieve partnerships goals can help maintain
accountability and focus.
Bilchik & Wilson-Simmons, 2010
The breakdown of systems cohesiveness
is the root of the problem.

13. Bronfenbrenner’s Ecological Theory-Overlapping Spheres
Macro/Societal
Exo/Institutional
Organizational
Structure
Meso/Interpersonal
Family Support
Socialization
Micro/Individual
Coping Fear Mental
Health

14. COLLABORATIONS
MACRO/SOCIETAL:
Policies and Laws
EXO/
INSTITUTIONS:
Internet, Social
Services, Medical,
Educators,
Employment
MESO: INTERPERSONAL:
Caregivers, Family, Faith,
Traditions, Peers, Mentors
Educators
MICRO/INDIVIDUAL:
Personal-Past Experiences

15. FAITH BASED
SECULAR
School Counselors
Administrators
Professional
Counselors, Law,
Executive
Teachers Juvenile
Camps
City Government
Church Management
Educated Church
Leaders
Large Audiences
Youth Programs
Good Lines of
Communication
NGO
Grace Resources
Catholic Charities
Women’s Shelter
Neighborhood Impact
Human Trafficking
Charities in Place
Many on Boards of
Different Charities
FAITH SCHOOLS MEDIA
LOCAL
GOVT
A: More efficient lines of
communication than
organizational
Q: Why Relational Networks?

16. Why should it be a Network?
How to Reach the Audiences?
FAITH SCHOOLS MEDIA
LOCAL
GOVT
Communication
(Reaching the Mass
Audience)
HOW??
To provide information and for our readers to
be able to respond.
Current likes 98 likes to increase to 300 by
September post 2nd training.

17. Newspaper article posted on Facebook Church
website post training June 9th 2014, and within 24
hours website had 100 likes.
By adding more information to Facebook page,
people can have the opportunity of knowing about
CSEC and spreading the word through people they
know.

18. 2) Institutions
- Learning4Life Charter School
- Education
- Counselor
- Faith based : By involving the Youth Group
Pastors
MD
Teacher
Overall community within the local Church
3) By implementing a system of volunteering through the Local Churches in order to
involve the youth and allow them to learn and provide peer counseling as well as
information
Reaching the Communityy

20. Q: Can we work together to
end HT?

21. A: YES