Effect of Media on Children’s Health By Dr. Forum Shah
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For more Info visit www.healthlibrary.com "Effect of Media on Children’s Health" by Dr. Forum Shah held on 22nd Jan 2016. In a matter of seconds, most children can mimic a movie or TV character, sing an advertising jingle, or give other examples of what they have learned from media. Sadly, these examples may include naming a popular brand of beer, eating junk, obsessive-compulsive buying, striking a “sexy” pose, or play fighting. Children only have to put a movie into the VCR, open a magazine, click on a Web site, or watch TV to experience all kinds of messages. It really is that easy. Media offer entertainment, culture, news, sports, and education. They are an important part of our lives and have much to teach. But some of what they teach may not be what we want children to learn. This lecture gives an overview of some of the messages media send young people that could be negative or harmful to their health. You will learn how you can teach your children to better understand the media messages they see and hear in print, over airwaves, on networks, or on-line and how to deal with it.
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Effect of Media on Children’s Health By Dr. Forum Shah
- 1. EFFECT OF MEDIA ON CHILDREN’S HEALTH FORUM D SHAH Clinical psychologist Educator & Yoga trainer 9819343453 simplyforum@gmail.com
- 2. Truly said…. • “A child’s life is like a piece of paper on which everyone who passes by leaves an impression.” -Chinese proverb • Children are wet clay; enthusiastic and ever ready to be shaped. • Childs mind is like a sponge; it absorbs everything it sees and hear
- 5. Advantages of Media • Potentially profound effects both positive and negative on children's cognitive, social and behavioral development. • Excellent educator, entertainer and powerful teaching device. • Age appropriate programs can teach valuable lesson. • Some programs stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings. • Newspaper & magazine has been shown to improve reading & learning skills. • One can have educational game, latest news and information regarding any subject. • Online learning recourses available to study. • To get connected anywhere anytime. • Enhance General knowledge, it creates social awareness.
- 6. BEFORE • Playing out, garden, beaches • Master of imaginary games • Didn’t require costly equipment and parental supervision. • Sensory world was nature based and simple • Family time, doing chores together, learning skills • Small things gave pleasure eg; blue sky, pebbles, marbles • Dinning area; place for eating, sharing, talking • Involved in all the activity still being free NOW • Playing outdoor game inside, going to farm sitting at one place running sitting at one place • Rely heavily on communication, information, transportation technology to make life faster and efficient. • Sensory world is numb. Need continuous stimulation • Need personal and “ME” time • Entertainment technology assumed central role in lives. • Big things also are lesser and lesser eg; • Dinning interaction replaced by “big screen” • Juggling school, work, home and always busy
- 8. Diff type of media IF BUT
- 9. Television • Not all programs are bad, but… Data showing the negative effects of exposure to violence, inappropriate sexuality and offensive language are convincing. • Mostly comprises cartoons and children’s show. • Cartoons: most frequent and easily assessable source of entertainment at one click; glued to TV without supervision of elders. • Why cartoon? Respond to children’s need and tendency to activeness. • However, violence is integral part. • Violence: 90% of movies, 68% of video games and 60% TV and higher in cartoons than live action drama.
- 11. Cartoons • Jumping, diving, falling from high without being harmed • Unable to diff fantasy and reality. • Imitate, have false sense of reality. • Every hour of TV per day=injury rise by 34% • Message send out: its funny and hilarious if someone gets hurt. • IS THIS MSG YOU WANT YOUR CHILDREN TO RECEIVE?
- 12. • Do you think cartoon viewing is OK??? & All cartoons are safe & they have appropriate content??? No Lets look at a CARTOON VIDEO How cartoons too can be inappropriate for the Kids….
- 13. Advertising • The average child sees more than 20,000 commercials each year. • Continuous bombardment of ads newspaper, hoardings, pamphlets, internet, mobile, vehicles, see watever • Positive as well as negative effects on behavior. For example, milk consumption has increased as a result of print and broadcast advertisements. • More than 60% of commercials promote sugared cereals, candy, fatty foods and toys. Cartoon programs based on toy products are especially attractive. • Do not understand the concept of a sales pitch. They tend to believe what they are told. • A number of studies: children under the age of eight years are developmentally unable to understand the difference between advertising and regular programming; especially when their favourite character is promoting. • Assume that they are deprived if they do not have advertised products. • Sounds appealing-often better than it really is. Case: 7 year girl Wanting same wadrobe as charcter in some program • Advertisements targeting adolescents are profoundly influential, particularly on cigarette use.
- 14. TV and Sexuality • TV; a leading sex educator. • Exposes children to adult sexual behaviours in ways that portray these actions as normal and risk-free, sending the message that because these behaviours are frequent, ‘everybody does it’. • Sex between unmarried partners is shown 24 times more often than sex between spouses, while sexually transmitted infections and unwanted pregnancy are rarely mentioned. • Teens rank the media as the leading source of information about sex, second only to school sex education programs. • Numerous studies document adolescents’ susceptibility to the media’s influence on their sexual attitudes, values and beliefs.
- 15. Alcohol and smoking • Millions are spend on advertising each year. • On an annual basis, teenagers see between 1000 and 2000 beer commercials carrying the message that ‘real’ men drink beer. • Convincing data suggest that advertising increases beer consumption. • In countries such as Sweden, a ban on alcohol advertising has led to a decline in alcohol consumption. • Tobacco products are advertised actively and passively on television. • Passively, eg a soap opera star lights a cigarette in a ‘macho’ act, eg One race car has cigarette advertising on it or sporting events carry the names of tobacco companies. • Television is not the only way that children learn about tobacco and alcohol use; but consequences of these behaviors are not accurately depicted on television. • One-half of the G-rated animated feature films available on videocassette, as well as many music videos, show alcohol and tobacco use as normative behavior without conveying the long term consequences of this use.
- 17. VIDEO GAMES • Some video games may help the development of fine motor skills and coordination, but violent video games are even more harmful than TV. RESONS: • 1) Active Vs passive. Learn better when they are actively involved. • 2) players likely to identify with a violent character as first person shooter than TVs character and behave more aggressively • 3)unlike TV violent games directly reward violent behavior for becoming more violent; for eg. ”nice shot” rewarding increases its frequency. • Active participation +repetition +reward=effective learning behavior • Although they are games; the one involving shooting can teach real skills of using weapons in real life. • Desensitized without empathy to the horror of real killing. • Enthusiasts play video games on their cellular phones too. • Parents should be advised to familiarize themselves with various rating systems for video games and use this knowledge to make their decisions.
- 18. MUSIC VIDEOS • 75% of videos contain sexually explicit material, and more than half contain violence that is often committed against women. • Women are portrayed frequently in a condescending manner that affects children’s attitudes about sex roles. • Attractive role models are the aggressors in more than 80% of music video violence. Males are more than three times as likely to be the aggressors. • Music lyrics have become increasingly explicit, particularly with references to sex, drugs and violence. • Research linking a cause-and-effect relationship between explicit lyrics and adverse behavioral effects
- 19. INTERNET • Parents may feel outsmarted or overwhelmed by their children’s computer and Internet abilities. • The dangers inherent in this relatively uncontrolled ‘wired’ world are many and varied, but often hidden. • Potential for providing children and youth with access to educational information, and can be compared with a huge home library. However, the lack of editorial standards limits the Internet’s credibility as a source of information. • Pedophiles lure young people into relationships. Potential for children to be exposed to pornographic material. • Popup ads anytime with obscene, sex related material
- 20. WHO definition of Health “Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” Media effect on: • Physical health • Psychological or mental health • Behavioral health • Social health • Emotional health • Moral health
- 21. Physical effect: Visual problem: • Risk of developing visual problem • There is no data available which says frequent TV watching causes visual impairment. • May be fast moving screen can cause disturbance in eyes, especially to seizure disordered Effect on brain: • Areas of brain responsible for creative thought, imagination and language are under used. • Mobile phone radiation(as microwave radiation)due to thinner skull still developing nervous system, and less robust immune system
- 22. Physical decline: • Strain on their developing musculoskeletal system • Takes away time for physical activity for strong physic • Violence exposure lead to high state of adrenalin and stress as its believed real • Shaking, increased breathing and heart rate
- 23. Obesity & Nutrition problem • Consume 20% of their daily calorie intake while watching TV or mobile etc • No time to play and exercise plus high fat - high energy snack foods • High calorie foods such as fast foods,chips, candy and presweetened cereals. • Commercials for healthy food make up only 4%. • no of hours = increased relative risk of higher cholesterol, • Low BMI, high weight lead to obesity, diabetes, asthma, sleep problem • Eating disorders in teenage girls, who emulate thin role models • Eating meals while watching television should be discouraged because it may lead to less meaningful communication and, arguably, poorer eating habits
- 25. Psychological effect: • Generate anger, frustration, stress. • Become hostile, impulsive, anxious, fearful, aggressive, harmful and psychological adjustment affected. • Revengeful, vulgarity, brand concious • Less sensitive to others suffering. • Consider violence as normal response to sress and anger • Fast paced images: lack of attention • Instant stimulus: become impatient in complexity • Poor planning judging skills and decision making • ADHD, ADD, Phobia, Anxiety disorder, depression,etc
- 26. Behavioral effect • Imitate violence as they feel its effective way to get what they want • Many violent act perpetrated by “good guys” whom kids are taught to admire. • Increased risk to child safety • Antisocial behavior aggressive thought, feeling, behavior • Lazziness • Addicted to media • Social isolation • Low academic performance • Watching porn • Having premarital sex • Gender role and racial stereotypes • Decreased prosocial helping
- 30. Disconnect to Connect • Lets look at How “disconnection” will help us to “Connect” better way….
- 35. CONCLUSIONS • The media has enormous impact on many aspects of children’s healthy development, including weight status, sexual initiation, aggressive feelings, values, beliefs, consumerism and social isolation. • Media also has potential for positive effects on child health. • We need to find ways to optimize the role of media in our society, taking advantage of their positive attributes and minimizing their negative ones. • The ultimate goal is to reach youth with positive messaging. • Embracing media rather than trying to counteract it promises to be an effective tool in shaping the behavior of children and adolescents.
- 36. Thank you Forum Devang Shah Clinical Psychologist, Educator & Yoga Therapist Utsav Institute Opp SNDT College, Ghatkopar West 9818343453 simplyforum@gmail.com
Editor's Notes
- MUSIC VIDEOS Music videos may have a significant behavioural impact by desensitizing viewers to violence and making teenagers more likely to approve of premarital sex (45). Up to 75% of videos contain sexually explicit material (45), and more than half contain violence that is often committed against women. Women are portrayed frequently in a condescending manner that affects children’s attitudes about sex roles. Attractive role models are the aggressors in more than 80% of music video violence. Males are more than three times as likely to be the aggressors; blacks were overrepresented and whites underrepresented. Music videos may reinforce false stereotypes. A detailed analysis of music videos raised concerns about its effects on adolescents’ normative expectations about conflict resolution, race and male-female relationships (46). Music lyrics have become increasingly explicit, particularly with references to sex, drugs and violence. Research linking a cause-and-effect relationship between explicit lyrics and adverse behavioural effects is still in progress at this time. Meanwhile, the potential negative impact of explicit music lyrics should put parents and paediatricians on guard – paediatricians should bring this up in anticipatory guidance discussions with teenagers and their parents. At the very least, parents should take an active role in monitoring the music their children are exposed to
- Parents can use technology that blocks access to pornography and sex talk on the Internet, but must be aware that this technology does not replace their supervision or guidance. There is a wealth of information on coping with the vast resources of the Web, both good and bad. Above all, parents should be encouraged to appreciate that there is potential for more good than bad, as long as one has the knowledge to tell the difference. Canadian youth claim the Internet as a defining part of their culture and an integral part of their daily lives (6). Physicians and parents alike must be armed and ready to face that challenge and ensure that they reap the potential benefits as safely as possible The amount of time spent watching television and sitting in front of computers can affect a child’s postural development (48). Excessive amounts of time at a computer can contribute to obesity, undeveloped social skills and a form of addictive behaviour (9). Although rare, some children with seizure disorders are more prone to attacks brought on by a flickering television or computer screen. No data suggest that television viewing causes weakness of the eyes. It may be different when a child is closely exposed to a computer screen for long periods, although there are no definitive references to support this.
- Nutrition Because television takes time away from play and exercise activities, children who watch a lot of television are less physically fit and more likely to eat high fat and high energy snack foods (9). Television viewing makes a substantial contribution to obesity because prime time commercials promote unhealthy dietary practices (15,29). The fat content of advertised products exceeds the current average Canadian diet and nutritional recommendations, and most food advertising is for high calorie foods such as fast foods, candy and presweetened cereals (14,29). Commercials for healthy food make up only 4% of the food advertisements shown during children’s viewing time (8). The number of hours of television viewing also corresponds with an increased relative risk of higher cholesterol levels in children (8). Television can also contribute to eating disorders in teenage girls, who may emulate the thin role models seen on television (8). Eating meals while watching television should be discouraged because it may lead to less meaningful communication and, arguably, poorer eating habits
- Current literature suggests the following: Physicians can change and improve children’s television viewing habits (4). There is a relationship between watching violent television programming and an increase in violent behaviour by children (2,7). Excessive television watching contributes to the increased incidence of childhood obesity (8,9). Excessive television watching may have a deleterious effect on learning and academic performance (10). Watching certain programs may encourage irresponsible sexual behaviour (11). Television is an effective way of advertising products to children of various ages Television viewing frequently limits children’s time for vital activities such as playing, reading, learning to talk, spending time with peers and family, storytelling, participating in regular exercise, and developing other necessary physical, mental and social skills. The average child sees 12,000 violent acts on television annually, including many depictions of murder and rape. More than 1000 studies confirm that exposure to heavy doses of television violence increases aggressive behaviour, particularly in boys. Other studies link television or newspaper publicity of suicides to an increased suicide risk.
- Media overemphasis on the money and glamour aspects. It effects children healthy development like overweight,social isolation. There are many disadvantages of overemphasis. Children may get influenced by media.They get addicted with media. They get behavioral problem. It also effected their studies.They become aggressive by nature.