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Project of Business Research Imapct of media on children


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Project of Business Research Imapct of media on children

  1. 1. Presented to: Prof. Fahid Saleem Presented by : Aima Masood 0030 MC4
  2. 2.  As we have chosen the topic of impact of media on children.  Media? “means of mass communication regarded collectively”  The most popular form of media that adolescents use is the  Internet  Televisions  Movies  Magazines We are discussing here on televisions
  3. 3.  huge influence of media on children and adolescents  Media images frequently have an impact on body image, alcohol, tobacco, and drug use, and potential violent behavior  You want to be someone, but not yourself  influences on behavior
  4. 4. Mr. MalikTariq the context of Pakistan (Allama Iqbal Open University, Islamabad,2009) He worked on ‘IMPACTS OF FOOD PRODUCTADVERTISEMENTSOF PAKISTANTELEVISION ONTHE EATING HABITS OF CHILDREN’ This study investigates children's viewing habits of PakistanTelevision to find out the impacts of food-products advertising on children's health. 40% parents agree that PTV's ads affected the health of their children. Results show that 23% children watch television up to 3 hours and 30% were watched television up to 4 hours a dayThe results also show that (30%) of children respondents watches PTV for more than four hours daily.The study evidences that majority of children respondents are influenced by theT.V advertisements
  5. 5. Content of American television, the NationalTelevisionViolence Study Federman, 1996, 1997, 1998) rigorously examined more than 10,000 hours of programming across a variety of channels, cable and noncable, at all hours of the day in three consecutive years from 1994–1997.There was surprising consistency of the data from year to year, with an alarming amount of violence present. It was estimated that young people view 10,000 acts of violence per year, with 61% of shows containing violence of some kind. (November 20, 2000. Dr.Villani is Medical Director, School Programs, Kennedy Krieger Institute,Baltimore)
  6. 6. MUNNI RAY AND KANA RAM JAT 2010, said media has a disturbing potential to negatively affect many aspects of children’s healthy development, including weight status, sexual initiation, aggressive feelings and beliefs, consumerism and social isolation. Media also has potential for positive effects on child health. We need to find ways to optimize the role of media in our society, taking advantage of their positive attributes and minimizing their negative ones. The ultimate goal is to reach youth with positive messaging. Embracing media rather than trying to counteract it promises to be an effective tool in shaping the behaviour of children and adolescents.
  7. 7. We used questionnaire in order to collect data for our research. Questionnaire consist 20 questions and is in closed end form. Our sample size is of 35. For data collection we used Punjab College.
  8. 8.  Questionnaire  Some of the questions are listed below:  Children imitate at home what they watch on television 1 StronglyAgree 2Agree 3 Neutral 4 Disagree 5 Strongly disagree  Parents get children something that they see in commercials 1 StronglyAgree 2Agree 3 Neutral 4 Disagree 5 Strongly disagree  Commercials stimulateChildren to adopt fashion trends 1 StronglyAgree 2Agree 3 Neutral 4 Disagree 5 Strongly disagree
  9. 9.  After collecting data and analyzing it we find out that somehow it is true that media impacts negatively on children & adolescents. It changes their eating habits. Influence them to imitate what they see onTV.
  10. 10.  As far as the limitation of our study is concerned our questionnaire was being filled in college, the respondents age is normally the same their education level is also the same we can’t have different opinion from different people of different field.
  11. 11.  As media is negatively impacting the children it is our recommendation to ask the government to ban such programs which contain harmful content which can affects the metal state of the children. On parts of parents we will recommend that have an eye on your child when they are watchingTV and try to skip those channels which you think contains negative content.Try to make your child being involved in physical activities.
  12. 12.  Reliability Statistics Cronbach's Alpha N of Items .650 25
  13. 13.  After conducting research we conclude that Media is negatively impacting on children.  As we show in reliability test the Cronbach's Alpha is 0.653 which is near to 1.