The document discusses best practices for surveying members including determining the survey type, using appropriate survey instruments, learning from California's approach, and tips for implementation. Some key points covered include: - Surveys can be used for needs assessments, readership surveys, event evaluations, and more. - Online surveys have replaced paper surveys as they are cheaper and faster with typically higher response rates. - California conducted a focus group and online survey of new family physicians to assess their needs with an 18% response rate. - Best practices include testing questions, clear communication of the survey purpose, optimal timing, and follow-ups.