Getting To Know Your Client’S Needs Sans Cartoon

Getting to Know Your Client’s Needs Using Surveys as a Marketing Tool Nina Platt Thomson West Librarian Relations National Library Week April 15, 2008

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing : Why Should we do Customer Research/Surveys? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating the Survey ,[object Object],[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example - Objective ,[object Object],[object Object]

Survey Sample ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.raosoft.com/samplesize.html

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example - Methodology ,[object Object],[object Object],[object Object]

Questions - Basic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Question Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Recovery Example : Questions ,[object Object],[object Object]

Conducting the Survey ,[object Object],[object Object],[object Object],[object Object]

Analyzing Results ,[object Object],[object Object],[object Object]

Analyzing Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Nina Platt 612-280-4204 [email_address] Strategic Librarian The Law Firm Intranet

Getting To Know Your Client’S Needs Sans Cartoon

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Getting To Know Your Client’S Needs Sans Cartoon