This document summarizes the findings of a focus group conducted to provide user feedback on a product called LiveExp. The focus group sought to understand the strengths and weaknesses of LiveExp, determine the most important categories of expertise, how LiveExp could create an online community, the level of trust in an online expert advice service, preferred methods of interaction, and the most effective marketing channels. Key findings indicated health, computers, home, and an online social experience as priorities and mid-low trust in the service.

1. Demo Deck
11/07/12

10. User Feed-Back
• User feedback is based on a live focus group
conducted to find out strength and
weaknesses of the product with the following
Objectives:

11. Objectives Continued
1. Define most relevant categories and rate
levels of importance/interest
2. Determine how LiveExp service can create an
online community experience
3. Determine level of trust of utilizing an online
service for expert advice
4. Analyze methods of interation; obtain
feedback from live web verse e-mail
5. Determine most effective media for
marketing LiveEXP website

12. Findings
1. Health & Medical, Computer, Home
2. Create an online social experience
3. Mid-Low level of trust
4. Live Web
5. Social Media, Online Channels

13. Face to Face Findings
• Concerns
– Security
– Why use LiveExp over typical search engine
– Validity of experts
– Regulatory issues
– Issues with employement

14. Face to Face Findings Continued
• Opportunity/Excitement
– Ability to make additional income
– Interest in new medium
– Like the ability to buy products through site
– Interested in learning more about service