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This document summarizes the findings of a focus group conducted to provide user feedback on a product called LiveExp. The focus group sought to understand the strengths and weaknesses of LiveExp, determine the most important categories of expertise, how LiveExp could create an online community, the level of trust in an online expert advice service, preferred methods of interaction, and the most effective marketing channels. Key findings indicated health, computers, home, and an online social experience as priorities and mid-low trust in the service.
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This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
HCI - online surveys
Online surveys can be used to evaluate the usability of a website. There are five main areas of a website that should be evaluated: content, design, navigation, page layout, and features. When designing a usability survey, questions should effectively and efficiently evaluate these areas and comply with them to reliably assess user responses. Various online tools are available to help with usability testing and analysis, such as CrazyEgg, Usabilla, and Google Analytics.
Customer Experience Management
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
Module5 other analytics
This document provides an overview of various analytics techniques including testing and targeting, surveys, email marketing, competitive intelligence, and RSS feeds. For testing and targeting, it describes A/B testing and multivariate testing to evaluate different page variations. It also discusses re-targeting visitors based on their behaviors. The document outlines best practices for conducting surveys to understand user intentions. It then reviews metrics used to measure email marketing effectiveness. Next, it discusses sources of competitive intelligence data including toolbar, panel, and search engine sources. Finally, it presents methods for tracking RSS feed usage including pixel images, third-party services, unique URLs, and analyzing subscriber logs.
WebResultsWebmarketing2ndmay
The document discusses how mobile apps are being used in five areas of healthcare: monitoring, diagnosis, education, treatment, and sales/marketing. It provides examples of innovative apps from companies like WellDoc, Mobile MIM, Boston Scientific, and AirStrip Cardiology that are improving patient care and physician efficiency. Medical apps are becoming fundamental healthcare tools, and the document asks readers to share their experiences developing mobile health apps.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
Brand Matters
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Cause We Care - Design Thinking Project Final Report
This is the final report for my group Design Thinking project. It shows qualitative and quantitative data and their tests for our hypotheses, design tools and MVP.
Team: Em, Kris, Marc, Adrian, Goran and Me
Enjoy.
Matt
Social Networking for Business
Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition
Accessibility is More Than a Compliance Checkbox
Everyone is a potential consumer – but, it is your job to provide them with experiences that can be equally accessed. Now more than ever, it is critical for organizations to meet accessibility standards. Not only to capture the one-quarter of U.S. population living with a disability, but to improve the overall quality and inclusivity of your digital experiences.
Mark Lapole, Lead Product Manager of Accessibility at eBay, discusses how the ecommerce retailer designed, tested and launched a comprehensive accessibility program with real users in real-world scenarios.
How Did All These People Get Here? Looking Beyond Level 1 Outcomes in Live Ev...
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This document discusses strategies for generating audiences for live continuing medical education (CME) events. It begins by defining audience generation as promotion of free CME activities to physicians. Common methods discussed include direct mail, email, fax, and database marketing. Expected response rates are provided. Strengths and weaknesses of each method are then analyzed. The document concludes by presenting data on registration and attendance rates based on generation method and by providing best practices for live CME audience generation.Necessary Elements of Digital Marketing to Grow Your Business
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Personal Branding e Web Reputation for professionals
Why Professionals should seriously consider for their business effectiveness the Personal Branding and Web Reputation management?
This presentation has been delivered to the International Taxation Practice Group (ITPG) of the Geneva Group International (GGI), during the 2nd Italian Business Summit (IBS), held on November 14th, 2014, in Rome, Italy.
Pro-Forma Business Plan Webinar Slides AR-1
This document discusses developing a pro-forma business plan for a school-based health center (SBHC). It explains that a pro-forma business plan projects revenue and expenses over multiple years to understand financial standing and assess changes. The presentation reviews inputting data on utilization, reimbursement rates, staffing costs, and other expenses. It emphasizes sensitivity analysis to consider best, worst, and most likely financial scenarios based on variable inputs. The goal is to guide SBHCs in planning, implementing, expanding services and ensuring sustainability.
Presentation_17_Online Questionnaire.pptx
This document outlines Ghana's plan to use online questionnaires for its 2024 Integrated Business Establishment Survey (IBES I). Some key benefits of online questionnaires mentioned include increased cost and time efficiency, improved accessibility and data quality. The document describes features of online questionnaires like intuitive interfaces and conditional logic. It provides details on how enumerators will guide respondents to fill out initial sections using computer-assisted personal interviewing before sending a text with a link to complete the rest online. The online questionnaire is designed for easy navigation with progress tracking and input validation.
4B Steps to CRM success
The document outlines a seven step process for selecting and implementing a new customer relationship management (CRM) system for a charity organization:
1. Understand the organization's core business and information needs.
2. Establish strategic goals and plans for growth, communication channels, and improvements.
3. Create a business case by identifying needs, benefits, risks, and costs.
4. Develop requirements specification detailing functionality wants and essential needs.
5. Research available CRM system options on the market and used by peers.
6. Evaluate options such as maintaining current system or buying a new one based on requirements met and costs.
7. Plan, prioritize, gain approval, and
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Demo deck liveexp
- 10. User Feed-Back • User feedback is based on a live focus group conducted to find out strength and weaknesses of the product with the following Objectives:
- 11. Objectives Continued 1. Define most relevant categories and rate levels of importance/interest 2. Determine how LiveExp service can create an online community experience 3. Determine level of trust of utilizing an online service for expert advice 4. Analyze methods of interation; obtain feedback from live web verse e-mail 5. Determine most effective media for marketing LiveEXP website
- 12. Findings 1. Health & Medical, Computer, Home 2. Create an online social experience 3. Mid-Low level of trust 4. Live Web 5. Social Media, Online Channels
- 13. Face to Face Findings • Concerns – Security – Why use LiveExp over typical search engine – Validity of experts – Regulatory issues – Issues with employement
- 14. Face to Face Findings Continued • Opportunity/Excitement – Ability to make additional income – Interest in new medium – Like the ability to buy products through site – Interested in learning more about service