Using social media can engage employees by providing clarity on company strategy and direction. Social networks, blogs, podcasts, and niche audiences allow for conversation and custom content beyond traditional annual reports. While some see social media as problematic, it also presents opportunities for discussion, facilitation, and conveying clarity to shareholders, customers, partners and employees in both good and challenging times. Social media acts as a canvas for mainstream media beyond annual reports.

1. Using social media to engage your workforce PRIA Annual Conference 2008 Alex Manchester, Step Two Designs, Melcrum [email_address] www.alexmanchester.com

5. Scared? http://www.flickr.com/photos/uaeincredible/217849066/

6. Image problem?

7. Opportunity

8. http://www.flickr.com/photos/orphanjones/2661758536/ Web as a canvas

9. Mainstream Media Social networks Virtual worlds Discussion Blogs Facilitation Conversation Custom content Podcasts RSS Niche audiences

13. Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”

17. http://www.flickr.com/photos/jamescridland/2374321483/

21. Don’t be scared http://www.flickr.com/photos/uaeincredible/217849066/

22. Opportunity

23. http://www.flickr.com/photos/orphanjones/2661758536/ Opportunity

24. Thank you. www.steptwo.com.au [email_address] www.alexmanchester.com www.melcrum.com