The document discusses the importance of spending time outside the building for startup success, emphasizing that entrepreneurs should focus on activities like interviewing users and listening to prospects rather than being tied to design and development work inside. It raises questions about the distribution of time between work inside and outside the building for founders and their teams. Steve Blank's advice 'get out of the building' is highlighted as a key mantra for entrepreneurs to drive business effectively.

2. You've been building this
product for 8 months.
cc: AspirationTech - https://www.flickr.com/photos/41335441@N07

3. Most of your week is
occupied by design and a
little bit of code.
cc: HckySo - https://www.flickr.com/photos/54191388@N00

4. Your teammates are also
spending their days and
dollars developing your
masterpiece.
cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05

5. Here's the big question...

6. Who is spending time
outside the building?
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7. How much of the team's
time is spent outside?
cc: Werner Kunz - https://www.flickr.com/photos/35375520@N07

8. As a founder, how much of
your own time is spent
outside?
cc: wili_hybrid - https://www.flickr.com/photos/62223880@N00

9. The Key to Startup
Success? 'Get Out of the
Building'
- Steve Blank

10. Work inside the building
• UX design
• Web development
• App development
• Graphics design

11. Work outside the building
• Listening to prospects
• Interviewing users
• Distributing content

12. As a founder/entrepreneur,
what are you supposed to do?
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13. Aren't you supposed to
drive business?
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14. Is new business acquired
inside your office?
cc: wili_hybrid - https://www.flickr.com/photos/62223880@N00

15. Audit your time.
cc: srgpicker - https://www.flickr.com/photos/91485322@N00

16. As an entrepreneur, your
job can only be done
outside the building.
cc: Thomas Leuthard - https://www.flickr.com/photos/41346951@N05

17. You're also part Maker, not
just an Entrepreneur.

18. There's time for you, as a
founder, to spend time
inside the building as a
Maker.
cc: Marvin (PA) - https://www.flickr.com/photos/55853619@N00

19. But what are you supposed
to be, a Maker or an
Entrepreneur?
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20. If entrepreneurship is your
main role, you should
spend more time outside
the building than inside.
cc: wili_hybrid - https://www.flickr.com/photos/62223880@N00

21. cc: wili_hybrid - https://www.flickr.com/photos/62223880@N00