The document provides an analysis of various album covers and proposes a design for a new album cover. It discusses design elements of effective album covers including simplicity, eye-catching imagery, and establishing the artist's brand. It then proposes a design for a new album cover featuring a colorful close-up photograph of the artists, sans-serif typography, and a music production device to reference the genre of UK garage.

1. Album Cover analasys

3. Shanks and big foot establish their name
and the single in big and bold letters
along with the brand they have created.
The background is a chocolate bar that
creates the link between the song and the
album cover. This is
plain simple and yet
eye catching and
memorable.

4. The Craig David album cover is more
recognizable since we see the artist and we
recognise his face. The background is plain
and he has headphones on with his eyes
closed implying he is into the music he is
listening to. This
Shows the focus on the
music and the plain text
in the corner does not
drag any attention away
from the star. He has
created a star image for
Himself and this works.
Also the cover looks
fresh and polished.

5. This cover is a one of a close up of a flower
petal, an object connected with the theme
of the song and this puts more emphasis
on the music than the artist. The colours
are vibrant and there is allot of different
complimenting colours. The text again is
plain and like previous
covers it is in sans serif,
this is more informal
and isn't distracting.

6. This cover is more like a Hip hop looking cover, its
obvious UK garage and especially this duo is
influenced by American underground rap and its
more grimey, being set n the street with a street
lamp and the sepia tone gives it a
Feel of old film and the
contrast is almost
Chiaroscuro. Its
Memorable and simple,
containing the artist, a
street lamp and some steps
in the background and a
opaque text for the title,
with the stencil typography
to give a less polished look.

7. The genre of UK garage is said to be dead since it is out dated and
music has progressed since then. Our chosen track is a refreshed
and updated throwback to the UK garage days with new and
current vocalists to make it identifiable with the newer listeners yet
has a nostalgic “old skool” vibe to it.
We must keep this in mind when creating a album cover, also
keeping in tact the style of the individual artists that they have
already established. This to attract the recognition of fans of Ed
Sheeran or Kal Lavelle, introducing them to a different sound but
keeping the UK garage feel.
I am thinking to include a sans typography and a colourful polished
looking photograph with not to much mise en scene of the
artists/actors, most probably a medium close up and maybe a
music production device to link in the music production that may
give it a garage feel.

9. A main trend when looking at digi packs is to have the same
colour scheme or have a complimenting coloured scheme
background when it comes to the inside of the digipack.
For example, if the colour scheme was black and white on
the front, the inside would be black and white, white and
grey or something on the lines. It would make sense to
reuse images that you build the album cover on such as
the star image or other shots resembling the one on the
front, eg;

10. Also the conventions to a digipack is to
have lyrics, bonus features like a bonus
track or a behind the scenes
documentary/music video DVD. Also extra
album art. I think it would be interesting
to have signatures and a behind the
scenes DVD to show how the artists from
different genres collaborated. This would
be fiction but it is an added bonus that
could be an extra selling point. Also the
signatures make the single personal and
creates a connection with the fan and the
artist. Also lyrics on one
pannel, production credits on another, and
the CD and DVD on the others.

11. Front cover Track signatures When folded
list/extra out, this would
album art be the front,
CD Song credits. DVD This would be
the back.

12. The magazine advert would simple be the
album cover, elongated to fit the
dimensions. Along with added text like
critic rating and bigger and bolder text to
catch the eye.
Fin.