Halsey created an immersive advertising campaign for her album "Badlands" that portrayed the album's title as a real place called Badlands that fans could visit. As part of the campaign, Halsey opened an exhibition called Badlands for fans to tour, and performed a concert there as an album release party. The advertisement took the form of a postcard from Badlands with handwritten notes and a retro picture, transporting fans into the theme of the album in a realistic way and generating excitement for its release.