What is YPN?

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What is YPN? Why did NAR start a YPN? What does YPN do for it's members and why would someone want to join? This presentation answers these questions and more!

Real Estate Business Education

YPN Overview by Shannon Williams King, 2009 NAR YPN CHAIR and Founding Member

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YPN Board Leadership: Chair, Vice Chair, Past Chair

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Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Learning Objectives: Upon completion of this session, participants will be able to: 1. Combine online and offline strategies into one cohesive marketing plan 2. Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc. 3. Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model 4. Redefine face-to-face with innovative use of video and video tools 5. Make the ask – going beyond asking for business/referrals

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Think you’ve tried everything to attract young REALTORS® into leadership positions at your association? Think again. If you use the right communication tools to market to young members, you can attract and develop a team of new leaders to participate in a collaborative environment. Learn how to assign responsibilities based on strengths, skills, and personalities, so young REALTORS® are satisfied with their volunteer experience and keep coming back for more. This PowerPoint can be used with your leadership team for your REALTOR Association and YPN (Young Professional Network).

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Natasha Lemire-Blair, CAE , Director, Commercial Relations and Georgia Sapounas, Community Manager at the Ontario Real Estate Association have been invited to showcase OREA’s journey in social media from ad-hoc to strategic and coordinated. Natasha and Georgia will cover lessons learned including these topics: Research and Environmental Scanning Social Media Strategy Development/Execution Governance Structure Measurement and Evaluation Guidelines and Policies

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The mandate of the Ontario Real Estate Association’s Young Professionals Network (YPN) is to: • Provide young professionals with a voice and link to their provincial association. • Facilitate opportunities for involvement in association leadership through education and networking. • Encourage participation in the association’s activities and committees. • Enable young professionals with an opportunity to connect with each other and tap into valuable resources that will help them succeed in business. • Assist OREA with identifying and delivering services to address the unique needs of young professionals and new members.

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What is YPN?

1. YPN Overview by Shannon Williams King, 2009 NAR YPN CHAIR and Founding Member

4. 60 chapters 2500 members In 30 states

5. YPN Board Leadership: Chair, Vice Chair, Past Chair

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What is YPN?

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