SlideShare a Scribd company logo
HTC
Jennifer Chang
General Manager of HTC Ni
ppon
November 2007
Company Snapshot
Founded: May 1997
Global Operations: Taiwan, China
United Kingdom
United States
Japan
Wireless Operator Europe: T-Mobile, O2, Orange, Vodafone, TIM, Telefonica
US: Verizon, Sprint, AT&T, T-Mobile USA
Japan: NTT DoCoMo, Softbank Mobile
OEM: Palm, HP, Dell
Employees: 4,904 total, 1,245 R&D (May of 2007)
2006 Revenue: US$ 3,156 Million
Market Convergence
Voice Centric 2.5G / 3G / 3.5G Devices Data Centric
Handset
Smartphone PDA
Notebook
HTC’s Market Focus
Internet + Push Email
+ Multimedia + Office + Messaging
PDA Phone
HTC Focus
Remarkable Recognition of Achievement
Innovation
 The hottest tech outfit you never heard of
( Business Week,2006)
 A leading maker of PDAs, PDA Phones,
and Smartphones (Wall Street Journal,
2005)
 One of the 29 Best Business Ideas in the
world ( Business 2.0, 2005)
 No. 10 among the 2005 Best Reputable
Benchmark Corporations (Common
Wealth, October 2005)
Performance
 No. 1 performing company in Taiwan.
 No. 4 of Asia's best-performing companies
by Business Week in 2006
 No. 3 among global IT companies in the
2006 Info Tech 100 of Business Week.
 No.1 in the Info Tech 100 in Taiwan in
2005 & 2006.
Innovation Breakthrough
Apr98
World’s first
Palm-Size
PDA
May 00
Compaq iPAQ
Pocket
PDA
Jan 01
World’s
first wireless
PDA
May 02
World’s first
color wireless
PDA
Oct 02
World’s
first
Smartphone
Sept 04
MDA III PDA
phone with
slider
May 06Aug 05 Jul 06
CDMA
EVDO
phone
Sep 05
HTC TyTN
World’s first
Tri-band
UMTS PDA
World’s first
3G PDA
phone
MTeoR
World’s first
3G
Smartphone
The Most
Powerful
Mobile Office
Feb 07
HTC Shift
Groundbreaking
Computing Devices
Feb 07
Relentless Commitment to R&D
 Largest Windows Mobile Device R&D team worldwide
 Strong management experience in handheld market
 Unparalleled design expertise in RF, logic , software, mechanical and power
 Multimedia
222
300
420
900
1075
600
2000 2001 2002 2003 2004 2005
R&D Personnel R&D Investments
84
9
21
30
14
20052000 2001 2002 2004
(US$ million)
62
2003
1367
2006
89
2006
Extending Value to Customers
Superior R&D
Capability
Superior R&D
Capability
•Full Tech bandwidth, 2.5G, 3G, CDMA, WiFi, Bluetooth
•Sophisticated field test, integration, and RF capability
•Strong Innovation and deliver on time
•Full Tech bandwidth, 2.5G, 3G, CDMA, WiFi, Bluetooth
•Sophisticated field test, integration, and RF capability
•Strong Innovation and deliver on time
Abundant Product
Portfolio
Abundant Product
Portfolio
•Around 10-15 new models yearly
•Seamless innovation for market evolution every year
•Different Tech, Usage, Function combination
•Around 10-15 new models yearly
•Seamless innovation for market evolution every year
•Different Tech, Usage, Function combination
Widespread
Customer Base
Widespread
Customer Base
•Over 50 operators and distributors worldwide
•Customization for global operators
•From handset provider to Enterprise solution provider
•Over 50 operators and distributors worldwide
•Customization for global operators
•From handset provider to Enterprise solution provider
Brand RecognitionBrand Recognition
•Direct service to end users
•Enterprise opportunity
•Aim to be the best Choice of Windows Mobile Devices
•Direct service to end users
•Enterprise opportunity
•Aim to be the best Choice of Windows Mobile Devices
Abundant Product Portfolio
Smartphone
PDABest Mobile Office
PDA Phone
At the Forefront of Technology
“World’s First” in Adopting New Technologies “World’s First” in Product Innovation
 First to use Intel StrongArm processor, LTPS LCD,
and lithium polymer battery (1999)
 First to use TI OMAP and Samsung ARM 9 (2002)
 First to use Intel Bulverde 520 MHz (2004)
 First to combine Blackberry and Windows Mobile OS
together(2005)
 Continuous first to deliver Windows Mobile devices
 First Microsoft color Pocket PC (2000)
 First Microsoft wireless Pocket PC and powered
Smartphone (2002)
 First Microsoft Smart Music Phone (2004)
 First Microsoft 3G PDA Phone (2005)
 First Microsoft tri-band 3G PDA Phone and 3G
Smartphone (2006)
Strengthening the Global Presence
USA
Seattle
Chicago
Miami
Sau Paulo
MEA
Dubai
ASIA
Taipei, Taiwan
Tokyo, Japan
Hong Kong
Singapore
Malaysia
Indonesia
Australia
Thailand
India
Philippines
EUROPE
Slough, UK
Copenhagen, Nordics
Benelux
Paris, France
Madrid, Spain
Rome, Italy
Frankfurt, Germany
Warsaw, Poland
Greece
Moscow, Russia
Any enquiry pls visit HTC web site, via enquiry form:
http://www.japan.htc.com

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Htc 121107

  • 2. Company Snapshot Founded: May 1997 Global Operations: Taiwan, China United Kingdom United States Japan Wireless Operator Europe: T-Mobile, O2, Orange, Vodafone, TIM, Telefonica US: Verizon, Sprint, AT&T, T-Mobile USA Japan: NTT DoCoMo, Softbank Mobile OEM: Palm, HP, Dell Employees: 4,904 total, 1,245 R&D (May of 2007) 2006 Revenue: US$ 3,156 Million
  • 3. Market Convergence Voice Centric 2.5G / 3G / 3.5G Devices Data Centric Handset Smartphone PDA Notebook HTC’s Market Focus Internet + Push Email + Multimedia + Office + Messaging PDA Phone HTC Focus
  • 4. Remarkable Recognition of Achievement Innovation  The hottest tech outfit you never heard of ( Business Week,2006)  A leading maker of PDAs, PDA Phones, and Smartphones (Wall Street Journal, 2005)  One of the 29 Best Business Ideas in the world ( Business 2.0, 2005)  No. 10 among the 2005 Best Reputable Benchmark Corporations (Common Wealth, October 2005) Performance  No. 1 performing company in Taiwan.  No. 4 of Asia's best-performing companies by Business Week in 2006  No. 3 among global IT companies in the 2006 Info Tech 100 of Business Week.  No.1 in the Info Tech 100 in Taiwan in 2005 & 2006.
  • 5. Innovation Breakthrough Apr98 World’s first Palm-Size PDA May 00 Compaq iPAQ Pocket PDA Jan 01 World’s first wireless PDA May 02 World’s first color wireless PDA Oct 02 World’s first Smartphone Sept 04 MDA III PDA phone with slider May 06Aug 05 Jul 06 CDMA EVDO phone Sep 05 HTC TyTN World’s first Tri-band UMTS PDA World’s first 3G PDA phone MTeoR World’s first 3G Smartphone The Most Powerful Mobile Office Feb 07 HTC Shift Groundbreaking Computing Devices Feb 07
  • 6. Relentless Commitment to R&D  Largest Windows Mobile Device R&D team worldwide  Strong management experience in handheld market  Unparalleled design expertise in RF, logic , software, mechanical and power  Multimedia 222 300 420 900 1075 600 2000 2001 2002 2003 2004 2005 R&D Personnel R&D Investments 84 9 21 30 14 20052000 2001 2002 2004 (US$ million) 62 2003 1367 2006 89 2006
  • 7. Extending Value to Customers Superior R&D Capability Superior R&D Capability •Full Tech bandwidth, 2.5G, 3G, CDMA, WiFi, Bluetooth •Sophisticated field test, integration, and RF capability •Strong Innovation and deliver on time •Full Tech bandwidth, 2.5G, 3G, CDMA, WiFi, Bluetooth •Sophisticated field test, integration, and RF capability •Strong Innovation and deliver on time Abundant Product Portfolio Abundant Product Portfolio •Around 10-15 new models yearly •Seamless innovation for market evolution every year •Different Tech, Usage, Function combination •Around 10-15 new models yearly •Seamless innovation for market evolution every year •Different Tech, Usage, Function combination Widespread Customer Base Widespread Customer Base •Over 50 operators and distributors worldwide •Customization for global operators •From handset provider to Enterprise solution provider •Over 50 operators and distributors worldwide •Customization for global operators •From handset provider to Enterprise solution provider Brand RecognitionBrand Recognition •Direct service to end users •Enterprise opportunity •Aim to be the best Choice of Windows Mobile Devices •Direct service to end users •Enterprise opportunity •Aim to be the best Choice of Windows Mobile Devices
  • 9. At the Forefront of Technology “World’s First” in Adopting New Technologies “World’s First” in Product Innovation  First to use Intel StrongArm processor, LTPS LCD, and lithium polymer battery (1999)  First to use TI OMAP and Samsung ARM 9 (2002)  First to use Intel Bulverde 520 MHz (2004)  First to combine Blackberry and Windows Mobile OS together(2005)  Continuous first to deliver Windows Mobile devices  First Microsoft color Pocket PC (2000)  First Microsoft wireless Pocket PC and powered Smartphone (2002)  First Microsoft Smart Music Phone (2004)  First Microsoft 3G PDA Phone (2005)  First Microsoft tri-band 3G PDA Phone and 3G Smartphone (2006)
  • 10. Strengthening the Global Presence USA Seattle Chicago Miami Sau Paulo MEA Dubai ASIA Taipei, Taiwan Tokyo, Japan Hong Kong Singapore Malaysia Indonesia Australia Thailand India Philippines EUROPE Slough, UK Copenhagen, Nordics Benelux Paris, France Madrid, Spain Rome, Italy Frankfurt, Germany Warsaw, Poland Greece Moscow, Russia
  • 11. Any enquiry pls visit HTC web site, via enquiry form: http://www.japan.htc.com