Shallenge my Own Business Plan for Wharton Business School Capstone Alessia Fantoni
This is my Business plan for the capstone project of Wharton Business School University of Pennsylvania: My own project based on Gamification and Streaming Music.
Snapdeal is proposing to offer online video coaching content from various coaching providers in India through a specialized interface on Snapdeal. This will allow coaching classes to reach a larger audience across India and allow students flexible access to quality education content. Key aspects of the proposal include developing an interface for coaching classes to list subscriptions of their video lectures, which would be marketed to Snapdeal's 40 million users. Financial projections estimate revenues of over 350 crore in the first year capturing 1% of the target market. An operations plan and situational analysis were also provided.
1. The document provides an overview of social media advertising on various platforms like Facebook, Twitter, YouTube, Slideshare and Pinterest. It discusses key metrics, audiences and advertising options on each platform.
2. For Facebook, it outlines the global and India audiences and different ad formats like pages, ads, groups, marketplace ads and video ads.
3. For Twitter, it discusses the total and active user base, essential profile elements, finding targeted followers through hashtags and influencers, and promoted tweet, account and trend ads.
Find out how Tiktok onboards their users - the good sides and the bad. Tiktok's become one of the largest social networks in the world, but since the start they've had strong financial backing, so have they prioritised sign up conversion and retention, or did they focus more on marketing?
I wanted to find out, so I went on their sign up journey. Tiktok started with a high school audience, where virality is easy once you've reached that critical mass tipping point. School mates show each other how the app works. But a majority of Tiktok's users are now over 24, so will the app make sense for them? Flip through the presentation to find out.
A big thank you to Samuel Hulick for the inspiration for this analysis!
N.B. SlideShare's a little buggy with the arrows, showing some properly and others not. I played around with the arrows and upload to see if I could fix, but I couldn't, sorry!
This document compares Spotify and Apple Music on their social media presence, branding strategies, and features. Regarding social media, Spotify has more followers and higher engagement across more platforms than Apple Music. Both companies' branding strategies are examined, highlighting successful approaches like Spotify's celebrity sponsorships and areas of improvement like Apple Music discontinuing its music connection feature. Key differences in the services are outlined, finding Spotify offers a slightly more affordable student bundle package and free ad-supported tier, while the companies are otherwise quite similar in their catalogs, pricing, and family plans. In conclusion, either service is a good option for music fans.
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely accenture
Loyalty programs typically cost more, and deliver less, than many realize. To reclaim the loyalty value that is slipping through their fingers, savvy business leaders are starting to rethink what loyalty means for their customers—and for their business. Along the way, they are creating new strategies that unlock loyalty’s untapped potential.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
This document provides a marketing plan for a new mobile app called Tripper aimed at travel enthusiasts. The app will allow users to share photos and videos from their travels, view content from locations they like, and get suggestions for places to visit and things to do based on their preferences. The app will have both free and premium features. The goal is to reach 10,000 users within the first week by targeting social media users interested in travel and photography. The strategy involves making the app visually appealing around photo sharing, allowing users to connect with friends and discover new places, and using promotions and competitions to drive initial user growth.
Shallenge my Own Business Plan for Wharton Business School Capstone Alessia Fantoni
This is my Business plan for the capstone project of Wharton Business School University of Pennsylvania: My own project based on Gamification and Streaming Music.
Snapdeal is proposing to offer online video coaching content from various coaching providers in India through a specialized interface on Snapdeal. This will allow coaching classes to reach a larger audience across India and allow students flexible access to quality education content. Key aspects of the proposal include developing an interface for coaching classes to list subscriptions of their video lectures, which would be marketed to Snapdeal's 40 million users. Financial projections estimate revenues of over 350 crore in the first year capturing 1% of the target market. An operations plan and situational analysis were also provided.
1. The document provides an overview of social media advertising on various platforms like Facebook, Twitter, YouTube, Slideshare and Pinterest. It discusses key metrics, audiences and advertising options on each platform.
2. For Facebook, it outlines the global and India audiences and different ad formats like pages, ads, groups, marketplace ads and video ads.
3. For Twitter, it discusses the total and active user base, essential profile elements, finding targeted followers through hashtags and influencers, and promoted tweet, account and trend ads.
Find out how Tiktok onboards their users - the good sides and the bad. Tiktok's become one of the largest social networks in the world, but since the start they've had strong financial backing, so have they prioritised sign up conversion and retention, or did they focus more on marketing?
I wanted to find out, so I went on their sign up journey. Tiktok started with a high school audience, where virality is easy once you've reached that critical mass tipping point. School mates show each other how the app works. But a majority of Tiktok's users are now over 24, so will the app make sense for them? Flip through the presentation to find out.
A big thank you to Samuel Hulick for the inspiration for this analysis!
N.B. SlideShare's a little buggy with the arrows, showing some properly and others not. I played around with the arrows and upload to see if I could fix, but I couldn't, sorry!
This document compares Spotify and Apple Music on their social media presence, branding strategies, and features. Regarding social media, Spotify has more followers and higher engagement across more platforms than Apple Music. Both companies' branding strategies are examined, highlighting successful approaches like Spotify's celebrity sponsorships and areas of improvement like Apple Music discontinuing its music connection feature. Key differences in the services are outlined, finding Spotify offers a slightly more affordable student bundle package and free ad-supported tier, while the companies are otherwise quite similar in their catalogs, pricing, and family plans. In conclusion, either service is a good option for music fans.
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely accenture
Loyalty programs typically cost more, and deliver less, than many realize. To reclaim the loyalty value that is slipping through their fingers, savvy business leaders are starting to rethink what loyalty means for their customers—and for their business. Along the way, they are creating new strategies that unlock loyalty’s untapped potential.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
This document provides a marketing plan for a new mobile app called Tripper aimed at travel enthusiasts. The app will allow users to share photos and videos from their travels, view content from locations they like, and get suggestions for places to visit and things to do based on their preferences. The app will have both free and premium features. The goal is to reach 10,000 users within the first week by targeting social media users interested in travel and photography. The strategy involves making the app visually appealing around photo sharing, allowing users to connect with friends and discover new places, and using promotions and competitions to drive initial user growth.
Web Analytics : Google Merchandise Store - Google AnalyticsSahil Sehgal
Created a Google Analytics Account, and added the demo account for the Google Merchandise store in the same.
Analyzed the data for different reports, namely Real-Time, Audience, Acquisition, Behavior and conversion reports, using Google Analytics for Google Merchandise Store.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
The document provides a situational analysis and strategic plan for Worxcycle, a proposed product by Snapdeal that combines a stationary bicycle and washing machine. Key points include:
- Worxcycle allows users to exercise and wash clothes simultaneously, generating electricity from pedaling that can power components or be stored.
- The target market is identified as urban Indians aged 15-55, especially middle class individuals seeking fitness and time savings.
- Competition includes standalone washing machines and exercise bikes. Worxcycle is positioned as an electricity-saving 2-in-1 product.
- Snapdeal's resources like distribution network and brand value are identified as strengths, while alternative products may hinder the proposal.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
The document discusses social media engagement and provides guidance on how to develop an effective social media engagement strategy and process. It recommends starting with listening to understand brand conversations and perspectives, then developing a strategic plan focused on understanding engagement needs. It also emphasizes the importance of monitoring, measuring, understanding feedback and refining engagement approaches over time in order to effectively engage and empower brand audiences. A number of tools are also presented to help with listening, monitoring, measuring and managing an ongoing social media engagement process.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
A marketing funnel plots a customer's journey from awareness to purchase. It provides insights into customer behavior to help close deals and build relationships. The traditional AIDA model features awareness, interest, desire, and action stages. However, the modern funnel is non-linear, as customers can enter at different stages and research independently. While marketing and sales funnels have the same goal of converting leads, their focus differs - marketing generates interest and leads, while sales closes deals. Creating a customized funnel allows targeting strategies at each stage to increase sales and efficiency.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
Competitor Analysis Meru vs Ola cabs _Amit KatyayanAmit Katyayan
Meru Cabs and Ola Cabs are two major transportation network companies in India. Meru Cabs was founded in 2007 and is headquartered in Mumbai, while Ola Cabs was founded in 2010 and is headquartered in Bengaluru. Both companies allow customers to book rides through their mobile apps, websites, and other channels. However, Ola Cabs has expanded to more cities and has a larger fleet and more funding, while Meru Cabs focuses on reliable airport transportation and advanced booking. The document provides a detailed comparison of the business models, strategies, products and performance of the two leading cab aggregator companies in India.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
This document discusses how social media has evolved from one-way communication to two-way conversations and is now used widely for research purposes. It begins by covering the early days of social media from 1996-2006 when platforms allowed people to post but not interact. From 2006-2010, conversations started to happen on sites like Facebook and Twitter. Now from 2010 onward, both consumers and brands use social media to research opinions on various products and topics. The document suggests that in the future, more accurate predictions may be possible for elections, weather, unemployment, and disease outbreaks based on analyzing social media data. It provides examples of how this research could work.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
TikTok has quickly become a major player in digital media with over 800 million active monthly users. The document provides tips and best practices for using TikTok, including how to create accounts and videos, use hashtags and drafts, engage communities, and view analytics as a pro account. Content strategies suggested include experimenting with different types of content, posting regularly, and working with influencers to promote music.
Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Mobile Search Generating Revenues At The Intersection Of Content And ContextMobile Groove
Mobile search grew significantly in the US and Western Europe in recent years. Google and Yahoo dominate the mobile search market, together accounting for 79% of searches. Google users search more frequently on mobile than users of other providers. Traditional web search faces challenges on mobile like not being tailored to individual needs and not adequately surfacing content from sources like blogs and videos. There are many alternative types of mobile search beyond the major providers, including social, visual, voice, local, and vertical search tailored to specific content areas.
The document summarizes how mobile technology, especially smartphones, has transformed societies and communities in Africa and elsewhere. Key points include:
- Mobile internet and platforms like MXit have become hugely popular in Africa, where infrastructure has lagged but mobile adoption is high. This shows how mobile can drive innovation out of necessity.
- Mobile is changing how people interact and form communities, which are now based on shared interests rather than geography.
- Technologies like cameras on phones have changed photography from a private hobby to a social activity, enriching photos with metadata about their context.
- Mobile access means people are now constantly connected through multiple devices, ready to take immediate actions like purchases in response to marketing.
Web Analytics : Google Merchandise Store - Google AnalyticsSahil Sehgal
Created a Google Analytics Account, and added the demo account for the Google Merchandise store in the same.
Analyzed the data for different reports, namely Real-Time, Audience, Acquisition, Behavior and conversion reports, using Google Analytics for Google Merchandise Store.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
The document provides a situational analysis and strategic plan for Worxcycle, a proposed product by Snapdeal that combines a stationary bicycle and washing machine. Key points include:
- Worxcycle allows users to exercise and wash clothes simultaneously, generating electricity from pedaling that can power components or be stored.
- The target market is identified as urban Indians aged 15-55, especially middle class individuals seeking fitness and time savings.
- Competition includes standalone washing machines and exercise bikes. Worxcycle is positioned as an electricity-saving 2-in-1 product.
- Snapdeal's resources like distribution network and brand value are identified as strengths, while alternative products may hinder the proposal.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
The document discusses social media engagement and provides guidance on how to develop an effective social media engagement strategy and process. It recommends starting with listening to understand brand conversations and perspectives, then developing a strategic plan focused on understanding engagement needs. It also emphasizes the importance of monitoring, measuring, understanding feedback and refining engagement approaches over time in order to effectively engage and empower brand audiences. A number of tools are also presented to help with listening, monitoring, measuring and managing an ongoing social media engagement process.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
A marketing funnel plots a customer's journey from awareness to purchase. It provides insights into customer behavior to help close deals and build relationships. The traditional AIDA model features awareness, interest, desire, and action stages. However, the modern funnel is non-linear, as customers can enter at different stages and research independently. While marketing and sales funnels have the same goal of converting leads, their focus differs - marketing generates interest and leads, while sales closes deals. Creating a customized funnel allows targeting strategies at each stage to increase sales and efficiency.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
Competitor Analysis Meru vs Ola cabs _Amit KatyayanAmit Katyayan
Meru Cabs and Ola Cabs are two major transportation network companies in India. Meru Cabs was founded in 2007 and is headquartered in Mumbai, while Ola Cabs was founded in 2010 and is headquartered in Bengaluru. Both companies allow customers to book rides through their mobile apps, websites, and other channels. However, Ola Cabs has expanded to more cities and has a larger fleet and more funding, while Meru Cabs focuses on reliable airport transportation and advanced booking. The document provides a detailed comparison of the business models, strategies, products and performance of the two leading cab aggregator companies in India.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
This document discusses how social media has evolved from one-way communication to two-way conversations and is now used widely for research purposes. It begins by covering the early days of social media from 1996-2006 when platforms allowed people to post but not interact. From 2006-2010, conversations started to happen on sites like Facebook and Twitter. Now from 2010 onward, both consumers and brands use social media to research opinions on various products and topics. The document suggests that in the future, more accurate predictions may be possible for elections, weather, unemployment, and disease outbreaks based on analyzing social media data. It provides examples of how this research could work.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
TikTok has quickly become a major player in digital media with over 800 million active monthly users. The document provides tips and best practices for using TikTok, including how to create accounts and videos, use hashtags and drafts, engage communities, and view analytics as a pro account. Content strategies suggested include experimenting with different types of content, posting regularly, and working with influencers to promote music.
Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Mobile Search Generating Revenues At The Intersection Of Content And ContextMobile Groove
Mobile search grew significantly in the US and Western Europe in recent years. Google and Yahoo dominate the mobile search market, together accounting for 79% of searches. Google users search more frequently on mobile than users of other providers. Traditional web search faces challenges on mobile like not being tailored to individual needs and not adequately surfacing content from sources like blogs and videos. There are many alternative types of mobile search beyond the major providers, including social, visual, voice, local, and vertical search tailored to specific content areas.
The document summarizes how mobile technology, especially smartphones, has transformed societies and communities in Africa and elsewhere. Key points include:
- Mobile internet and platforms like MXit have become hugely popular in Africa, where infrastructure has lagged but mobile adoption is high. This shows how mobile can drive innovation out of necessity.
- Mobile is changing how people interact and form communities, which are now based on shared interests rather than geography.
- Technologies like cameras on phones have changed photography from a private hobby to a social activity, enriching photos with metadata about their context.
- Mobile access means people are now constantly connected through multiple devices, ready to take immediate actions like purchases in response to marketing.
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
Webinar Slides: Critical Steps to Keep your BSA Program CurrentPneuron
The Bank Secrecy Act (BSA) has caused dramatic operational change. Its objective and the substantial financial scrutiny on the ongoing cost of compliance and the draconian impacts of non-compliance have remained largely the same. However, the market and environment the BSA Officer operates in has changed markedly in the last few years. As a result, the execution and effective management of the BSA program needs to constantly evolve and align as the market, its adversaries and the financial institution change. This presentation provides BSA Officers, BSA teams and Regulators with a comprehensive overview of modern-day BSA programs and the tools needed to optimize them.
The document provides guidance for creating various new media products to promote JAZZ FM radio station, including a video, podcast, MySpace page, Facebook group, PowerPoint presentation, and original idea. It also provides background information on the station, such as the name, slogan, logo, location, frequency, and website where additional information can be found. Suggestions are made to discuss the goals, challenges, and outcomes of the project in the new media pieces.
The document discusses the challenges facing the progressive web and introduces progressive web apps (PWAs) as a solution. PWAs are built using modern web standards to provide native app-like experiences through features like push notifications, offline support, and app installation. They address issues with native apps like high installation friction, lack of control for publishers, and app store policies. PWAs are gaining adoption from companies like Alibaba and Housing.com who saw increases in user engagement metrics after implementing PWAs. The document outlines the core components of PWAs and provides an overview of browser and platform support.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
The document discusses marketing strategies for a new media player app called "Safe and Sound" that allows users to listen to music and videos safely while walking. It includes a customer analysis identifying key demographics. The marketing objectives are to gain 10 million customers and rank in the top 20 of app stores. The strategies proposed involve engaging early testers, using email marketing, promoting the formal app release, and keeping users engaged through feedback.
Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
The document discusses plans for launching an over-the-top (OTT) mobile app and channel in Chhattisgarh, India. The key goals are to (1) spread relevant informative content to more citizens, (2) highlight the state's achievements, and (3) make citizens aware of government initiatives. An extensive marketing strategy is outlined to promote app awareness and downloads, including digital marketing, website development, public relations, and both online and offline promotional activities. Regular app feedback and updates are also part of the plan to improve the user experience over time.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
1 mobile leadership program mobile market, mobile assets, why google, mobil...Rein Mahatma
Mobile usage is increasing dramatically, with people spending significant time and money on their mobile devices. Whether a mobile site or app is better depends on factors like a company's goals and customers' needs. Google offers solutions like AdWords, Play, and Analytics to help businesses reach users across platforms, devices, and stages of the consumer journey, and measure mobile marketing effectiveness through install attribution, in-app analytics, post-install optimization, and crash reporting. Proper measurement is important for mobile as tracking technology differs from the web.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Marketing Plan Android App - StreamRollerIshmin Singh
StreamRoller is a music streaming app that aims to get 20,000 subscribers within 6-8 months with a 2-5% conversion rate from free to paid users. Their proposed course of action is social media marketing to generate $2000 in monthly revenue after 6-8 months. After collecting user data in this initial phase, a larger campaign will be launched along with personalized recommendations within the app.
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
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PWA and Chatbot - with e-Commerce experience sharingCaesar Chi
This document discusses mobile web apps and chatbots. It provides links to resources about progressive web apps, advantages of mobile websites over native apps, how to attract users to apps and websites through ads and social sharing, and the importance of content and user experience. It also mentions web storage, responsive design patterns, chatbot platforms like Picklete Bot, and tools for testing performance and user interfaces like Lighthouse. The focus is on developing high quality mobile experiences through web technologies and chatbots.
Mobile internet has grown rapidly in recent years, reaching 2.7 billion users aged 8 years old. The largest mobile content categories are music and social networking. In contrast, fixed internet is older at 13 years and has fewer users. Mobile advertising is a growing market projected to be $6.5 billion within 5 years. Personalization is key to engaging mobile users and increasing revenues through relevant content recommendations.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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3. Product or Service- Shazam My Radio
A product built by Shazam and synced to Youtube
“Shazam My Radio” will be a feature that is built directly into the Shazam application(app) that will
allow users to sync the Shazam application to whatever radio station they are currently listening to.
Then the list of the songs and commercials that Shazam “listens to” will sync to that users Youtube
account. That way the user will have a list of what they were listening to and can go back and
either listen again to the song or commercial or purchase the song.
Hit the Shazam
My Radio button
in the app while
listening to the
radio
Shazam will “listen”
then ask if you a
currently listening to
a radio station. (ie.
101.9 fm
After you let Shazam
know it’s on the correct
station it will synv
everything it hears to a
Youtube playlist via your
Youtube account.
Then access your
Youtube account
to see the playlist
it created for that
radio station and
enjoy!
• Shazam will run in the background and communicate to your Youtube account after every new song
Shazam logo http://www.shazam/company
Youtube logo: http://www.youtube.com
4. Product or Service- Shazam My Radio
A product built by Shazam and synced to Youtube
About Shazam My Radio
This added feature to Shazam will already use the existing technology that was created for the Auto
Shazam function for Iphone users. This will bring the technology to Android and Windows Mobile users. On
top of that, It will allow you to also sync any of the commercials that you hear on the radio so if there is a
service or event you liked hearing about, you can go back and get more information on it.
Shazam already provides relevant links to the items you Shazam. It will provide you links to Youtube videos if
available. This feature is expanding on that to create Youtube playlists with those videos. Youtube is owned
by Google and operates as one of its subsidiaries. Shazam also already has a partnership with Google so
this feature will continue to expand that partnership.
5. External Environment
Relevant economic, social and technological trends
Environment/Home Country
• This will be used for the United States and then if successful spread out to any radio broadcast worldwide.
Economic
• According the Social Security
Administration the average salary of
an American in 2014 was $44,596. The
mean was $28,851. Each was up
respectively 3.5% and 2.9% from the
year prior.
Source: Social Security Administration https://www.ssa.gov/oact/cola/central.html
6. Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006 4.7 4.8 4.7 4.7 4.6 4.6 4.7 4.7 4.5 4.4 4.5 4.4
2007 4.6 4.5 4.4 4.5 4.4 4.6 4.7 4.6 4.7 4.7 4.7 5.0
2008 5.0 4.9 5.1 5.0 5.4 5.6 5.8 6.1 6.1 6.5 6.8 7.3
2009 7.8 8.3 8.7 9.0 9.4 9.5 9.5 9.6 9.8 10.0 9.9 9.9
2010 9.8 9.8 9.9 9.9 9.6 9.4 9.4 9.5 9.5 9.4 9.8 9.3
2011 9.1 9.0 9.0 9.1 9.0 9.1 9.0 9.0 9.0 8.8 8.6 8.5
2012 8.3 8.3 8.2 8.2 8.2 8.2 8.2 8.1 7.8 7.8 7.7 7.9
2013 8.0 7.7 7.5 7.6 7.5 7.5 7.3 7.3 7.3 7.2 6.9 6.7
2014 6.6 6.7 6.7 6.2 6.2 6.1 6.2 6.2 6.0 5.7 5.8 5.6
2015 5.7 5.5 5.5 5.4 5.5 5.3 5.3 5.1 5.1 5.0 5.0 5.0
2016 4.9 4.9 5.0 5.0
External Environment
Relevant economic, social and technological trends
Economic
• Below is a chart of the United States Unemployment Rate in % showing that unemployment continues to
decrease. This can imply that people will have more access to technology.
Source: Bureau of Labor Statistics http://data.bls.gov/timeseries/LNS14000000
7. External Environment
Relevant economic, social and technological trends
Economic/Social
• According to the PEW Research Center 90%
of all adults have cell phones
• At least 84% of all income groups own a cell
phone
8. External Environment
Relevant economic, social and technological trends
Source: http://www.stateofthemedia.org/2013/audio-digital-drives-listener-
experience/audio-by-the-numbers/
• 92% of Americans still listen to some form of radio
Economic/Social
“According to Nielsen’s Music 360 2014 study, 93% of the
U.S. population listens to music, spending more than 25
hours each week jamming out to their favorite tunes. In
fact, 75% of Americans say they actively choose to listen
to music, which is more than they claim to actively
choose to watch TV (73%). Whether in the car (25%), at
work (15%) or while doing chores (15%), we spend big
chunks of our time listening to music. The difference from
times past, however, is that the way we individually tune is
as unique as the ear buds or headphones we sport while
listening.”
Source:http://www.nielsen.com/us/en/insights/news/2015/everyone-
listens-to-music-but-how-we-listen-is-changing.html
9. External Environment
Relevant economic, social and technological trends
Economic/Social
• According to eMarketer.com cell
phone use by 2019 in the United
States alone will hit 236.8 million
people
Source: http://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/
10. External Environment
Relevant economic, social and technological trends
Technological
• Cell phone and Smartphones are the most owned technological device
• Most digital media time is spent by smartphone according to a study from 2014
Source: http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
11. External Environment
Relevant economic, social and technological trends
Technological
• Shazam and Youtube are two of the most
downloaded apps for the Android operating
system
S
12. External Environment
Relevant economic, social and technological trends
Technological
• In table below is shown the forecast for the percentage of cars that will be in use with car
connected technology. The violet color represents the percentage that will be able to be
tethered to a mobile device. As the cars get more connected, this will make it easier for Shazam
to connect to your car’s radio.
Source: http://www.analysysmason.com/About-Us/News/Insight/connected-cars-Jun2014-RDME0/
13. External Environment
Nature and extent of demand (size of the market & price elasticity)
Market Size
• “eMarketer estimates that this year, there will be 190.5 million US smartphone users of all ages,
representing 73.4% of internet users and 59.3% of the population” All these users can be potential
Shazam and Youtube users as well.
• “YouTube has over a billion users — almost one-third of all people on the Internet — and every day
people watch hundreds of millions of hours on YouTube and generate billions of views.”
• “YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than
any cable network in the U.S.”
• In 2010 alone there were 210 million people driving in the United States. ”A Pew Research study that
shows in 2013, 91 percent of Americans over the age of 12 still listen to the radio at least on a weekly
basis. That's down just 5 percent from 2001. People listening in their cars still makes up 44 percent of the
radio audience, compared with 29 percent at home or 15 percent at work.”
Price Elasticity
• Because of the existing relationships with Google and Youtube, the Shazam My Radio service should
start out as a free add on. The more traffic and downloads that Shazam has, the more revenue it can
make and also the more revenue its partners and advertisers will make.
Source: http://www.emarketer.com/Article/How-Many-Smartphone-Users-Officially-Addicted/1012800
https://www.youtube.com/yt/press/statistics.html, http://www.statista.com/topics/1197/car-drivers/
http://jalopnik.com/am-fm-radio-is-still-popular-thanks-to-cars-1558692811,
14. External Environment
Nature and extent of demand (size of the market & price elasticity)
Why will the market be receptive to Shazam My Radio?
• Shazam My Radio aims to bring more connectivity between you and either
music or a specific service or event.
• It will allow you to discover new artists and music and services while you are
driving and paying attention to the road. It will log the song or advertisement
for you so you can come back at a safe time to discover more information
about a song or an artist or the specific advertisement.
• By logging the radio commercials, you will be able to go back and get more
information about a specific service, concert or event you heard about.
15. External Environment
Industry structure (entry/exit barriers)
State of the Industry
For the Google market Shazam and Youtube where in the top 15
most downloaded apps
Possible Barriers to Market Entry
• Intellectual Property – Youtube might not
want to use the “Shazam My Radio” function
and integrate it into their users profiles
• Capital – It will cost both Shazam and
Youtube a small initial investment to develop
the interface and software for the product
Possible Barriers to Market Exit
• Specialized feature – Even though Shazam
has its partnerships with Google, It could have
a possible barrier because of that partnership
if they wanted to do this with Spotify or
Pandora for example.
16. External Environment
Industry structure (competition)
Shazam My Radio will bring enhancements to the following items:
• Shazam app – It will give us another way of discovering music, events and services
• Youtube – It will give us a generated playlist based off of what radio station we were listening to.
• Advertisers – Many businesses, events and services use radio to advertise. By being able to link
Shazam to them it will generate more business for them
Competition
• Shazam’s competition would change only a little with the addition of this feature. Besides
their current competition of Soundhound, MusicID, Musixmatch; they would now be adding
competitors such as IHeartRadio, TuneIn Radio and NextRadio
17. External Environment
Marketing Channels
The following are just a few of Shazam’s marketing channels
• Target
• Wharton School Of Businness
• Social Media (Facebook, Twitter, Google +, LinkedIn, Instagram
• “Shazam has worked with such brands as book publisher HarperCollins, The Wall Street
Journal, Coca-Cola, Starbucks, Jaguar, and Honda in various ways – from unlocking clues
to branded scavenger hunts, to generating additional TV ad content.”
• Word of Mouth
• Google, Youtube, Apple
Source: https://www.clickz.com/clickz/column/2430311/how-targets-new-ads-show-the-real-value-of-shazam
18. Internal Environment
Resources(top management, marketing, software engineering, finance
These are the resources and what’s needed to support Shazam My Radio:
• Top Management – We will need an initial capital investment from our top management. Also we will
need to negotiate with Youtube and Google as to how to integrate this into the current partnership.
• Marketing – They will need to make sure that we are staying true to our brand identity and not over
stepping into anyone else’s.
• Software Engineering – They will be needed to design the add on to the Shazam app. They will be
needed to debug it and to test it to make sure it works with many different car radios. Also they will need
to partner with Youtube and their engineers to see how to integrate it to make a playlist on Youtube.
• Finance – They will need to manage the costs of it included development, the initial investment, and
general costs to maintain this.
19. Internal Environment
Brand Diagnosis(current brand positioning, current pricing strategy, current
promotions and distribution strategies)
Shazam’s Company Statement
"Our mission is to help people recognize and engage with the world around them"
Current Brand Positioniing
Target Segment – Their target segment is everyone. They want everyone to be able to engage with the
world around them.
Point of Difference – It was the first company of its type. It was one of the first apps in the Apple App Store
back in 2008. In 2011 in connected your mobile phone to tv to get exclusives.
Frame of Reference – Shazam competes against other mobile audio recognition apps
Current Pricing Strategy
Optional Pricing – Shazam is mostly a free app. There is Shazam Encore that you can buy for $1.99 in the
google play store that removes the advertisements from Shazam
Psychological Pricing- The 1.99 makes it feel like you are getting the item on sale instead of just saying $2.00
Current promotions and distribution strategies
Shazam is everyone from commercials to newspaper ads and magazines to smartphones and smart tv’s. It
is preloaded in smartphones, tv’s and car radio systems.
20. Internal Environment
Problem definition and critical factors
Factors within the organization that will help Shazam My Radio
• Shazam already has partnerships with Google and Youtube
• Shazam has very similar software already developed for IOS and the team is in place and capable to
move it to other platforms
• Shazam is integrated into smart car radios, smartphones and smart tv’s
Factors within the organization that will hinder Shazam My Radio
Capital – Shazam, Google or Youtube may not want to invest more to develop the software and interface
that is needed
Technology – Shazam, Google or Youtube may not want to share any of its technological capabilities more
than it already has with each other
Brand Ideyntity - The brand might be seen more as a streaming service than an audio recognition service.
Google and Youtube might not want to partner more than they already have
22. Marketing Analysis & Segmentation
Who is/are the market?
My market is anyone who drives to work. According to the 2013 Us Census, 85.6%
of Americans drive to work. 76.4% drive alone
23. Marketing Analysis & Segmentation
Who is/are the market?
•64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011.
Smartphone ownership is especially high among younger Americans, as well as those with relatively high
income and education levels.1
•According to Nielsen’s Music 360 2014 study, 93% of the U.S. population listens to music, spending more
than 25 hours each week jamming out to their favorite tunes. In fact, 75% of Americans say they actively
choose to listen to music, which is more than they claim to actively choose to watch TV (73%)2
•According to Nielsen, radio reaches 242 Americans each week and at least 90% of each demographic.
1.http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
2.http://www.nielsen.com/us/en/insights/news/2015/everyone-listens-to-music-but-how-welisten-is-changing.html
3.http://www.nielsen.com/us/en/insights/reports/2014/state-of-the-media-audio-today-2014.html
25. Market Analysis & Segmentation
What does the market buy?
This is a chart according to neilsen.com from
2014. It shows that Android has taken over the
market share from IOS in the United States
26. Market Analysis & Segmentation
When does the market buy?
To put it simply, we use our smartphones daily
27. Market Analysis & Segmentation
Where does the market buy?
Shazam is a global app that is
available in all major app stores
(Google Play, Apple App Store and
Windows Store)
28. Market Analysis & Segmentation
Why does the market buy?
It is free and lets people discover music, goods
and services
29. Market Targeting
Who is the target audience?
Shazam’s target audience is EVERYONE.
"Our mission is to help people recognize and engage with the world around them“
“Shazam is a mobile app that recognizes music and TV around you. It is the best way to discover, explore
and share the music and TV you love. Shazam connects
more than 500 million people. It took us 10 years to reach 1 billion tags, 10 months to reach 2 billion, 3
months to go from 10 to 12 billion... It's an amazing app, available now in the Apple, Android and Windows
stores. And we're always looking for new and innovative ways to delight our users.”
Source: http://www.shazam.com/company
30. Market Positioning
Proposed Brand Positioning
Shazam My Radio’s objective is to enhance the radio experience through the
Shazam app and brand. Let the app sync with the radio so you can go back at
a safe time to discover new music, events, and goods and services.
By integrating Shazam more with the radio and the partnership that it currently
has with Youtube/Google, the user numbers would increase do to the fact that
Shazam currently can not constantly and consistently sync with the car radio.
You will be able to go back and look at what you were listening to in your car
later while you are not driving around. Whether it be new artist or maybe an
advertisement for a good or service, you would be able to interact more with
that artist or business
Shazam My Radio lines up with Shazam in that it will be in the Shazam app as a
feature where you select your station(ie 101.9 fm) and tell it when to start syncing
and then connect it to your Youtube or google account
32. Operations Plan
How does it work?
Shazam My Radio will be built right into the Shazam App. Activating it and using it only require a few steps.
1. In the Shazam app, make sure you are logged into your Shazam account. It will also ask in you would like
to link any other accounts to your Shazam account. Make sure to link your Youtube or Google Play
account.
2. Turn on your car’s radio
3. In the Shazam app, hit the “Touch to enable Shazam My Radio”. From there Shazam will use its database
to see the song you are listening to and then ask if you are listening to the radio.
4. Hit Yes that you are listening to the radio and from there Shazam will search for the station that the
particular song is on. Then it will generate the station you are on and ask if you want to continue to
Shazam My Radio?
5. Select yes you want to continue and then you are all set. From there Shazam will use Youtube to search
for videos related to the song or advertisement you are listening to and then create a playlist based off
that particular day (example: Friday may 3.)
6. When You are done on the Shazam app just hit end to Shazam My Radio and it will stop logging.
7. From there, log onto your Youtube account to see what you were listening to on the radio and enjoy!
Distribution Channels – Because Shazam My Radio is built into the application, the distribution channels are
the same.
33. Operations Plan
Cost, Quality, Variety, and Time
Cost
• Labor – Development costs of software
engineers, top management, marketing, and
finance departments involved with creating
the product.
• Fees – Any fees that Google/Youtube or any
other of Shazam’s partners impose on the
project
• Efficiency in using Shazam My Radio
Quality
• Performance quality would be based on how well
does it work in recognizing music and
advertisements. Also it would be based on how user
friendly it is.
• Conformance quality would be base on if the
product works without draining too much battery or
using too much data for the user.
• Proccess quality is measured by feedback form the
customer. Ratings in the google play market ect.
Variety
• With Shazam My Radio the variety is limitless
due to your ability to shazam music or
advertisements for events and goods and
services
Time
• How much time does it take to create the playlist on
youtube
• How much time does it take to recognize if a song
or an advertisement is playing
The focus for Shazam My Radio is quality. By having a quality product, we will bring in more users to the
app. If we use too much batter or data, it will cause users to look to a different app.
35. Financial Plan
Estimate of costs and revenue
Revenue Forecast
Fall 2015 2016 2017 2018 2019 2020
Market Forcasts
Initial Market Size (Users, millions) 184.2
Market Growth Rate (%) 8% 7% 4% 3% 1%
Market Size (Users, millions) 184.2 198.5 211.5 220.0 226.0 229.0
Corporate Market Share
Initial Market Share (%) 54%
Market Share Annual Growth Rate (%) 11.5% 11.5% 11.5% 11.5% 11.5%
Market Share (%) 54% 61% 67% 75% 84% 94%
Pricing Strategy
Unit Price ($/User) 0.48 0.48 0.48 0.48 0.48 0.48
Revenue ($, millions) 48.0 57.7 68.5 79.5 91.0 102.8
Assumptions
• Assume a constant market share annual growth rate of 11.5% to come close to a target market share of 93% by 2020..
• Assume a constant price per user over time, where price per user = Shazam's 2013 revenue dollar / Number of Users
• Price per user = $48 million/100 million users = $0.48 per user
Variable Values Source
Initial market size of
Shazam 100 million users
http://news.shazam.com/pressreleases/shazam-surpasses-100-million-
mobile-monthlyactive-users-1042187
Shazam's 2013 Revenue $48 million
http://musically.com/2014/03/28/shazams-last-fiscal-year-saw-revenues-
rise-to-31mwhile-losses-narrowed-to-2m/
Market size and growth
rate of smartphone users
See “External
Environments”
Section
http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-
Smartphones-by2016/1011694.
36. Financial Plan
Estimate of costs and revenue
Cost Forecast
Fall 2015 2016 2017 2018 2019 2020
Cost of Goods Sold (COGS)
COGS ($, millions) 4.23 4.23 4.23 4.23 4.23 4.23
Selling, General, and Administrative
SG&A Expense Growth Rate (%) 0.10 0.10 0.10 0.10 0.10
SG&A ($, millions) 54.5 59.9 65.9 72.5 79.7 87.7
R&D
R&D Upfront ($, millions) 0.5
R&D Recurring ($, millions) 4.8 5.8 7.2 8.2 9.4 10.6
R&D ($, millions) 4.8 6.3 7.2 8.2 9.4 10.6
Assumptions
• Assume Cost of Goods Sold (COGS) remains the same as in 2013
• Assume a constant 10% SG&A growth rate since 2013, which accounts for yearly salary increases and bonuses.
• Assume Shazam spends 10% of their revenue on R&D each year.
• Assume Shazam My Radio requires an R&D upfront cost to hire 5 additional software engineers making $100,000 each in 2016.
• Assume Shazam My Radio requires 3 software engineers making $100,000 each for R&D recurring versioning cost, after launching in 2016.
• R&D Recurring Cost of Fall 2015 and 2016 = 10%*Revenue
• R&D Recurring Cost After 2016 = 10%*Revenue + (3 engineers)*($100,000/engineer)
Variable Values Source
2013 COGS $4.23 million
http://musically.com/2014/03/28/shazams-last-fiscal-year-saw-revenues-rise-to-31m-while-losses-
narrowed-to-2m/
2013 SG&A $45 million
http://musically.com/2014/03/28/shazams-last-fiscal-year-saw-revenues-rise-to-31m-while-losses-
narrowed-to-2m/
37. Financial Plan
Estimate of costs and revenue
Forecast
Summary
Fall 2015 2016 2017 2018 2019 2020
Sales ($, millions) 48.0 57.7 68.5 79.5 91.0 102.8
COGS ($, millions) 4.23 4.23 4.23 4.23 4.23 4.23
Gross Profit ($, millions) 43.8 53.4 64.3 75.2 86.8 98.6
SG&A ($, millions) 54.5 59.9 65.9 72.5 79.7 87.7
R&D ($, millions) 4.8 6.3 7.2 8.2 9.4 10.6
EBITDA ($, millions) -15.5 -12.7 -8.7 -5.5 -2.3 0.3
The table above estimates Shazam’s using forecasted sales and costs. EBITDA is forecasted to increase. This
is great for the company as it has never reported a profit.
Because Shazam is price elastic, it is important to keep a version of Shazam free. Shazam My Radio should
be a free service. By keeping it a free service, more businesses, events, radio stations and musicians will want
to be part of it. Because of that, revenue will increase and profits will go down.
Source: http://www.forbes.com/sites/hughmcintyre/2015/01/22/shazam-is-now-worth-1-billion-despite-having-never-made-a-profit/
39. Timeline of Activites
Shazam My Radio will go through 6 phases. The following is a timeline for development starting in June of
2016
June 1, 2016 – Project Starts
July 1, 2016 – Concept Review
August 1, 2016 – Preliminary Design Review
September 1, 2016 – Critical Design Review
October 1, 2016 – Beta Testing Complete
November 1, 2016 – Final Design Review
November 14, 2016 – Release Date
40. Timeline of Activites
June 1, 2016 – Project Starts
July 1, 2016 – Concept Review
August 1, 2016 – Preliminary Design Review
September 1, 2016 – Critical Design Review
October 1, 2016 – Beta Testing Complete
November 1, 2016 – Final Design Review
November 14, 2016 – Release Date
• June 1, 2016 – The Shazam My Radio teams will get together to define the project. Marketing will start to
think of the branding of the product. The engineering teams at Youtube and Shazam will get together to
sketch out the interface
• July 1, 2016 – The team will get together with top management of Shazam and Youtube to present
Shazam My Radio. After the meeting the teams working on the project will take suggestions and tweak
the project
• August 1, 2016 – A Prototype will be presented to both Shazam and Youtube management. From here to
the next date, feedback will be given and put into the prototype
• September 1, 2016 – Another version will be presented to upper Shazam and Youtube management.
Shazam and Youtube teams will work on the interface and go to beta testing till the next date.
• October 1, 2016 – Beta testing will be complete and data provided to Youtube and Shazam
management. From there will be more tweaking of the app and interfaces of Shazam and Youtube
• November 1, 2016 – A Final design review with top management of Youtube and Shazam. From there 2
weeks will be given for any last minute touch ups or add ons.
• November 14, 2016 – Public release date
41. Evaluation
How is Shazam My Radio a success?
1.Growth in company profits and revenues
2.Growth in Users
3.Growth in market share
4.Positive ratings in the Android and Apple app stores
5.The company makes a profit!
42. Evaluation
How is Shazam My Radio a failure and actions to take:
1.There is no interest from the public and the market share begins to
decrease. From there customer feedback should be reviewed.
New marketing strategies should be taken.
2.Shazam My Radio has bugs after release. From here the software
engineers should be called to figure out the problem.
3.The company does not make a profit. If the actions from above
are already taken then asking for open feedback is needed.
Research groups should be conducted to see what can be
salvaged of the project. Review financial statements to see what
cost has incurred because of Shazam My Radio and see where
costs can be cut.