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Accelarating Customer Relationships
The document discusses the disruption in marketing caused by three key technology trends: media fragmentation, addressability, and interactivity, emphasizing the importance of engaging customers in two-way dialogues. It highlights the need for marketers to utilize customer data effectively, moving towards data-led marketing strategies and automation to enhance customer relationships and experiences. Finally, it outlines best practices for customer marketing, including change management, data quality, and team skills mix, with an overarching goal of achieving ROI-driven, real-time customer engagement.
