Cross-cultural communication is important for several reasons: as globalization increases cross-border movement, it brings more cultures into contact with each other, creating business and job opportunities. It also improves diversity in workforces by allowing employees from different cultures to share views and ideas. To communicate effectively across cultures requires understanding that culture shapes one's perspective and that different cultures may interpret verbal and nonverbal cues differently. Adapting to other cultures helps take advantage of opportunities in a globalized world.

1. CROSS-CULTURE COMMUNICATION
“The reasonable person adapts himself to the world, while
the unreasonable one persists in trying to adapt the world to
himself”
Barad Akshay 130210116013

2. What is a culture?
• Culture is the "lens" through which you
view the world.
• It is central to what you see,
• How you make sense of what you see,
• How you express yourself.
• Intercultural Communication is the
process of sending and receiving
messages between people whose cultural
background could lead them to interpret
verbal and non-verbal signs differently.

3. Why Cross Culture
Communication is important ?
• Globalization: Cross border movement of
people, goods and data brings more and more
cultures into contact with one another and
increases the potential of cross culture
communication.
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market

4. Improving Cross Culture
Communication