This document summarizes the history and operations of Bharti Airtel, one of India's largest telecommunications companies. It traces Bharti Airtel's growth from its founding in 1995 to becoming the third largest wireless operator in the world. Key points covered include Bharti Airtel becoming the largest private integrated telecom company in India, having the largest number of wireless and telecom customers in India, and its strategic goals of increasing market penetration and customer experience. An organizational structure is presented, and the company's partner relationship management process is described. Challenges in the industry are also outlined.

1. BY,
ARPITA CHAKRABORTY
DIPANWITA BHADRA
JABA CHATTERJEE
SUBHASISH DAS

2. BHARTI GROUP – ONE OF INDIA’S
LEADING BUSINESS GROUPS
 1994 – 1995 : The Birth
 1995 – 1997 : Creating a new Category…
 1997 – 2002 : Building the foundation of a Power Brand
 2002 – 2004 : Driving Growth & Leadership
 2005 – today : Towards Global Admiration

3. BHARTI AIRTEL - STANDING IN THE WORLD
AND INDIA
 3rd LARGEST wireless operator in the world1
 LARGEST private INTEGRATED telecom company in
India
 LARGEST WIRELESS operator in India
 India
 LARGEST TELECOM company listed on Indian Stock
Exchanges

4. KEY STRATEGIC OBJECTIVES
 Sustain revenue share in mobile profitably
 Achieve deeper penetration in home and SMB
 Product & vertical focus to gain client Revenue Market
 Share (cRMS) in Enterprise business
 Become a benchmark in customer experience through
 service quality & innovation
 Build a robust leadership pipeline to support growth
 Benchmark in cost efficiency & productivity

5. ORGANIZATIONAL STRUCTURE

6. LIFE CYCLE………..
 BhartiAirtel's PRM Process comprises of the
following steps
Categorization
Rewards & recognition
Satisfaction level
Communication
Grievances

7. CATEGORIZATION………
 Partner categorization is done on the following
parameters
 Business Size
 Business Impact
 Business Model
 Type of product/item/service
 Type of Technology & Domain knowledge
 Performance status.

8. REWARDS AND RECOGNITION
 Consistent performance is the basis for rewarding and
recognising Partners. The reward and recognition
criteria is partner performance score card. The
performance is analysed for different partner categories

9. PARTNER COMMUNICATION
 Communication with partners is done at different levels
 Functional Directors - Conceptualization of
requirement, delivery timing and KPI's
 User Owner - Delivery as per specification, timeline
and usage requirement
 Supply Chain Team - Commercial and Contractual
Agreements
 Governance Team - Code of Conduct, Contractal
Obligations and Ethical Issues

10.  The key functions of the HR Committee includes the
followings:
 Attraction and Retention strategies for employees.
 Employees Development Strategies.
 Compensation (including salaries and salary
adjustments, incentives/benefits bonuses, stock
options) and performance targets for the Chairman and
Managing Director (CMD) and Joint Managing Directors
(JMDs) Executive Directors.
 All Human Resources related issue.

11. CHALLENGES
 No. of operators are increasing per circle.
 ARPUs are going down.
 Cost/ Customer is very high in rural areas.
 Spectrum – a scare commodity.
 Infrastructure readiness in rural.
 PC prices are very high.
 Availability of Contents in local language.
 International Bandwidth is costly.

12. CONCLUSION
 India is second largest emerging economy of the
world.
 GDP growth 9% & Services Sector growth 10.8%.
 Fastest growing Telecom Market in the World.
 Teledensity is still less than 30% with rural teledensity
just around 10%.
 Wireless technologies to play crucial role in providing
connectivity in rural, remote & far flung areas.

13. THANK YOU