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AIRTEL
- 1. AIRTEL TECHNOLOGY AND CUSTOMERSERVICE Presented by ALAMELU.P.IYER
- 2. OVERVIEW • INTRODUCTION • AIRTELPOSITIONING • MANAGED PRIVATE LEASED LINE • AIRTEL ARCHITECTURE • FLEXI CONNECT RAPVN • AIRTEL SERVICES • SUCCESS • CONCLUSION
- 3. Introduction • Airtel isan offspring of Bharti Airtel Limited, one of Asia’s leading integrated telecom service providers. • Bharti Airtel since its start,has been at the forefront of technology and has pioneered Several innovations in the telecom sector • Founder-Sri.sunil Mittal
- 4. Airtel Positions Airtel companyredefined the way cellular services being marketed in the country, was made possible due to its innovative marketing strategies,continuous technological up gradations,new value added service offerings and efficient customer service.
- 5. MANAGED PRIVATE LEASEDLINE • Managed private leased line is a unique pay-per-use IPLC service offered exclusively to International BPOs • This service provides the facility to make inbound or outbound calls to multiple international destinations over an end-to-end clear channel TDM connectivity. • This service allows you to move existing International BPOs from a conventional Capex driven to a flexible Opex driven network environment. The added advantages are scalability and reliability for international connectivity.
- 6. What you get •Inbound calling services from USA DID/ USA Toll Free/ UK toll free numbers • Outbound calling services to Australia, Canada, China, France, Germany, Hong Kong, Malaysia, Philippines, Saudi Arabia, Singapore, UAE, UK and USA How it benefits you • End-to-end solution and ownership (including local loop, National Leg, International Leg, switching and multiplexing, Call termination outside India • Highly scalable and robust network architecture • End-to-end clear channel TDM connectivity with no voice compression • Multiple country call termination for inbound and outbound voice traffic • No man power requirement at USA/ UK etc • Customer billing done on 1/1 pulse rate
- 7. Airtel's backbone isdivided into three tiers • Tier 1: These are set of Core ISP PoPs of Airtel and are in 5 different locations viz Chennai, Mumbai, Bangalore, Hyderabad and Delhi. These POPs are directly connected to Airtel's dual Internet Gateways in Chennai on N x STM1/ N x STM4 circuits. Redundancy is provided in the backbone for higher uptimes and low resolution time. • Tier 2: These are set of PoPs directly interfaced with the core PoPs. Tier 2 Airtel IP POPs are directly connected to Airtel's dual Internet Gateways in Chennai on N x DS3/ N x STM1 circuits. • Tier 3: These PoPs are directly interfaced to International gateway through the MPLS backbone. However, only default routes will be available through these PoPs
- 9. MPLS NETWORK ARCHITECTURE Theglobal MPLS backbone is capable of carrying any type of data (i.e. voice, video, CRM, ERP, FTP etc.) across the globe. With coverage in more than 70 countries and 700 cities, our MPLS network is the right choice for managing your Global WAN connectivity requirements
- 10. • Layer 3Global MPLS service specifications: • Highly scalable and redundant backbone architecture • No quick fix using existing ATM and frames • Separate MPLS and Internet backbone • Support of any-to-any meshed connectivity • Support on variety of CE-PE routing protocol like Static, OSPF and BGP • Support of multiple class of services • Flexible physical access port ranging from T1/ E1, DS3, STM1 to FE • Flexible port speed ranging from 64 Kbps to STM1 level • End-to-end CPE management and monitoring services • 24x7x365 central NOC and support team • Service level guarantee provided on uptime, availability, latency, packet loss and jitter (for voice traffic only)
- 11. • Layer 2Global MPLS • Coverage in major geographies like Hong Kong, Singapore, UK and USA • Backbone network build on Cisco AToM (Any Transport on MPLS) • Support of point-to-point and point-to- multipoint architecture • Support of single class of service • Scalable and redundant backbone architecture • Access supported is on Ethernet • SLA provided on availability, latency and packet class
- 12. Managed Services Definition •The managed services market is poised for expansive growth. The network is becoming an integrated, intelligent platform for IT as customers increasingly seek greater breadth of service, personalization, and quality of experience. At the same time, emerging technologies,collaboration,and globalization are promoting network complexity and management demands that fall outside the core business of many end users. • This programme being a CISCO certified programme, has been defined by CISCO as follows: CPE used for the service is actively monitored and can be remotely monitored and configured from the providers network operations center (NOC), allowing the provider to troubleshoot errors in real time. CPE title held by Partner or End Customer (in this case Bharti Airtel is the partner) Service is always sold with an SLA that clearly lays out the providers service and support responsibility to the customer. Provides scalability to customers.
- 14. How MSCP differsfrom SI program • Cisco has traditionally had two distinct and popular type of partnerships. • The first one was the Distributorship and second one was the Systems Integrator partnership. • The Distributor model is a stock and sale model where the support services are purchased by the customers from a CISCO authorized service providers. • The System Integrator partners sell CISCO equipment as a part of a total solution and therefore do not stock and sell. • They also provide support services directly to their customers. The Managed Services partnership is a new initiative from CISCO to include service poviders who have network ownership and network services capabilities.
- 15. As shown inthe diagram below SI program allows Service provider to offer its specialization and support infrastructure to attain the ultimate goal of customer satisfaction.
- 16. WHAT IS FLEXICONNECT RAPVN • Flexi-Connect is a remote access IP VPN service that provides cost effective network to remote users like telecommuters, mobile work force, warehouses in remote locations. It allows users to access Enterprise VPN using different access technologies. • This service is useful when the bandwidth usage is low or the last mile cost over leased lines is prohibitively huge or the location is too remote to be connected on any medium on a cost effective basis or customer has a mobile requirement. • Flexi-Connect service provides flexibility of logging into secure MPLS network through a wide range of access technologies. All corporates adopting Flexi-Connect would have the options to connect through following connectivity options PSTN Dial-up ISDN BRI Dial-up Internet
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- 18. How it works •A roaming user can use any Land line (PSTN/ ISDN Dial-up) from any service provider (including Airtel) to dial the nearest dial-in numbers available depending upon the location. • The Remote Access Servers would be placed in 6 geographically separate locations in India namely Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata. • Authentication traffic will be carried to central location at Delhi using L2TP. • Post successful authentication user will be allowed access to the enterprise VPN. CHAP and PAP features are supported • IPSec/ SSL PE, AAA Servers, LNS etc: All such servers are placed the MPLS network. • Internet customers: All Internet customers would be offered two means of service security a. SSL thus allowing client less access b. IPSec • Flexi-Connect product supplements our existing MPLS based VPN service offering. Multi-protocol Label Switching (MPLS) of Airtel is a versatile solution to address the problems faced by networks -speed, scalability, quality-of-service (QoS) management, and traffic engineering.
- 19. AIRTEL SERVICES • Product- electronic items, air traffic services systems, airborne systems, signal towers • Price – initially high price, then according to government regulation - Low price • Promotion – promoting the differentiated AIRTEL • Place – Airtel covered most important cities and big areas where SEC – B people are there. Creating touch points.
- 20. • People –recruiting the right staff and training them • Purpose – emerging competition and government regulation, capturing more customers • Positioning – positioning in human ways according to their convenience • Personality – showing Airtel in different way beyond the current brand personality scale • Process – design and approach – 3 tier • Physical evidence – judgment of people about Airtel services
- 21. CUSTOMER BENEFITS • Boostbusiness performance and enhance customer service with cutting-edge services and applications • Enable employees to focus core business and value-added tasks by outsourcing IP communications infrastructure and management to a qualified partner having state of the art Cisco Powered network • Boost employee performance by letting employees focus on core competencies related to the business instead of general operational support duties • Save money and work smarter by capitalizing on a comprehensive voice and data communications service • Reduce administration costs by taking advantage of a single bill and a single point of contact • Compete more effectively by accomplishing more with available resources and assets • Stay technologically up-to-date by shifting responsibility for delivery of services to a qualified service provider
- 22. Success • Bharti choseto engage some of the well-known global equipment vendors and service providers to ensure quality services. • Bharti has innovated a management model - the virtual corporation - that has enabled the company to manage an enormous subscriber base and still grow cost effectively. • Bharti Airtel's innovative business model has now become the norm not just in India's telecom industry but also in the telecom industries of several other emerging and developed countries.
- 23. Conclusions • Airtel overcomesall its demerits and positioned the Airtel as humane services providers as they targeted. • More customers started to subscribe Airtel. • In telecom industry people live a brand 24*7 , so AIRTEL restructures the theme, Logo, Architecture to broaden its customer base by reaching more people and offering good services. • Airtel broadens its base and campaign creates a confidant amongthe subscibers that AIRTEL can do every thing better.
- 24. References • http://www.authorstream.com/jakan-543652- airtel/ • ShyamMardikar, Bharti Airtel -airtel network architecture pdf • www.ehow.com • "Tele2 Stays MVNO for 2G/3G on T-Mobile network (Dutch Article)". • Zheng,Peterson, Davie, Farrel, Wireless Networking Complete, Morgan Kaufmann
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